Consent-or-pay: Difference between revisions
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'''Consent-or-pay''', also known as '''consent-or-okay''', is a business model implemented in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website are presented with a choice to either: | '''Consent-or-pay''', also known as '''consent-or-okay''', is a business model implemented in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website are presented with a choice to either: | ||
*'''Consent''' to the use of [[Web_cookie|cookies]] and personal data for targeted advertising, | *'''Consent''' to the use of [[Web_cookie|cookies]] and personal data for targeted advertising, or | ||
*'''Pay''' a monthly fee to access the service without tracking. | *'''Pay''' a monthly fee to access the service without tracking. | ||
This practice has been the subject of debate among regulators, policymakers, and consumer advocates, with many viewing the practice as undermining the principle of meaningful consent within the General Data Protection Regulation. Consent-or-pay has been adopted by a number of large online platforms and news organizations. As of August 2025, 16 of the 50 largest UK news websites had implemented a consent-or-pay model.<ref name="Press Gazette">{{Cite web |first=Charlotte |last=Tobitt |title=Press Gazette, More UK news publishers are adopting 'consent or pay' advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |url-access=limited |date=21 Aug 2025 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20250821204423/https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |archive-date=21 Aug 2025}}</ref> | |||
==Background== | ==Background== | ||
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==How it works== | ==How it works== | ||
When a user visits a website, a pop-up | When a user visits a website, a pop-up window is displayed seeking users' consent. While traditional options were to '''Accept''' or '''Reject''' cookies, the consent-or-pay model presents users with the options to '''Accept''' or '''Pay'''. | ||
*The payment is typically a monthly fee (e.g. £1.99 per month). | *The payment is typically a monthly fee (e.g. £1.99 per month). | ||