CasaRomeo (talk | contribs)
Consumer response: Included market trend for graphics cards, normally I would include the Hardware-stats from valve but they are live and this indication could change over time. As of 2026 this still applies, maybe someone finds a better indicator for this. For I include the link mainly because it uses still images that explains the market trend.
CasaRomeo (talk | contribs)
m grammar correction
 
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===Sony===
===Sony===
Price increases across consumer hardware are officially attributed to “market conditions.”<ref>{{Cite web |date=2026-02-04 |title=New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player |url=https://blog.playstation.com/2026/03/27/new-price-changes-for-ps5-ps5-pro-and-playstation-portal-remote-player/ |url-status=live |access-date=2026-04-06 |website=https://blog.playstation.com}}</ref> However, based on statements made during earnings calls<ref name=":2" />, this does not appear to be the full explanation. The companies them-selves report rising hardware sales and increased revenue, suggesting that the higher costs could have been absorbed without necessarily raising prices.
Price increases across consumer hardware are officially attributed to “market conditions.”<ref>{{Cite web |date=2026-02-04 |title=New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player |url=https://blog.playstation.com/2026/03/27/new-price-changes-for-ps5-ps5-pro-and-playstation-portal-remote-player/ |url-status=live |access-date=2026-04-06 |website=https://blog.playstation.com}}</ref> However, based on statements made during earnings calls<ref name=":2" />, this does not appear to be the full explanation. The companies themselves report rising hardware sales and increased revenue, suggesting that the higher costs could have been absorbed without necessarily raising prices.


Although memory prices have increased, these companies had already planned ahead to mitigate such cost pressures without suffering significant financial drawbacks. As mentioned in earnings calls, preparations made between 2024 and 2026 were intended to offset these challenges, this can be seen on the basis of the operating income that was already adjusted for the 2026 forecast<ref>{{Cite web |date=2026-05-02 |title=Q3 FY2025 Consolidated Financial Results |url=https://www.sony.com/en/SonyInfo/IR/library/presen/er/pdf/25q3_sonypre.pdf |url-status=live |access-date=2026-04-06 |website=https://www.sony.com |page=8}}</ref>. Therefore, the decision to raise prices appears to be less about necessity and more about an opportunity to increase profitability, rather than relying on those earlier preparations to absorb the costs<ref>{{Cite web |date=2026-02-18 |title=Sony plans to minimize effect of rising PlayStation 5 memory costs by boosting software and network service revenue, according to CFO |url=https://automaton-media.com/en/news/sony-plans-to-minimize-effect-of-rising-playstation-5-memory-costs-by-boosting-software-and-network-service-revenue-according-to-cfo/ |url-status=live |access-date=2026-04-06 |website=https://automaton-media.com}}</ref>.
Although memory prices have increased, these companies had already planned ahead to mitigate such cost pressures without suffering significant financial drawbacks. As mentioned in earnings calls, preparations made between 2024 and 2026 were intended to offset these challenges, this can be seen on the basis of the operating income that was already adjusted for the 2026 forecast<ref>{{Cite web |date=2026-05-02 |title=Q3 FY2025 Consolidated Financial Results |url=https://www.sony.com/en/SonyInfo/IR/library/presen/er/pdf/25q3_sonypre.pdf |url-status=live |access-date=2026-04-06 |website=https://www.sony.com |page=8}}</ref>. Therefore, the decision to raise prices appears to be less about necessity and more about an opportunity to increase profitability, rather than relying on those earlier preparations to absorb the costs<ref>{{Cite web |date=2026-02-18 |title=Sony plans to minimize effect of rising PlayStation 5 memory costs by boosting software and network service revenue, according to CFO |url=https://automaton-media.com/en/news/sony-plans-to-minimize-effect-of-rising-playstation-5-memory-costs-by-boosting-software-and-network-service-revenue-according-to-cfo/ |url-status=live |access-date=2026-04-06 |website=https://automaton-media.com}}</ref>.