Advertising overload: Difference between revisions

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Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |archive-url=https://web.archive.org/web/20250709000810/https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |archive-date=2025~~-07-09~~ |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>{{Cite web |title=YouTube Playing Three Minute Ads Prior To First Aid Videos |url=https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/ |url-status=dead |archive-url= |archive-date= |website=105.9 The Mountain}}</ref>

Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |archive-url=https://web.archive.org/web/20250709000810/https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |archive-date=9 Jul 2025 |access-date=15 Mar 2025 |work=Daily Mail}}</ref>

==Applications in industries==

===Operating systems===

Operating systems have been experiencing advertising overload, most notably the large market lead [[Windows]]. [[Activision Blizzard|King]]'s Candy Crush frequently comes pre-installed on [[Windows]] 10 operating systems, without consumer consent.<ref>{{Cite web |last=Moscaritolo |first=Angela |date=15 May 2025 |title=Windows 10 Will Come With Candy Crush Saga Pre-Installed |url=https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed |url-status=live |access-date=15 Mar 2025 |website=PCMag |archive-url=http://web.archive.org/web/20250130100032/https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed |archive-date=30 Jan 2025}}</ref> Microsoft Solitaire Collection, a mainstay title for Windows devices, has had unnecessary ads inserted into the software.<ref>{{Cite web |date=25 Feb 2020 |title=Unwanted ads in solitaire collection |url=https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485 |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]] |archive-url=http://web.archive.org/web/20250708174717/https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485 |archive-date=8 Jul 2025}}</ref><ref>{{Cite web |date=29 Aug 2024 |title=How to stop ads on Microsoft Solitaire collection? |url=https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/ |url-status=live |access-date=15 Mar 2025 |website=[[Games Learning Society]] |archive-url=http://web.archive.org/web/20250508004832/https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/ |archive-date=8 May 2025}}</ref> Users who purchased Windows 10+ licenses have reported a progressively increasing number of ads within the software.<ref>{{Cite web |last=Hoffman |first=Chris |date=28 Feb 2021 |title=How to Disable All of Windows 10's Built-in Advertising |url=https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/ |url-status=live |access-date=15 Mar 2025 |website=[[How-To Geek]] |archive-url=http://web.archive.org/web/20260125093825/https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/ |archive-date=25 Jan 2026}}</ref><ref>{{Cite web |last=De Leon |first=Nicholas |date=21 Oct 2024 |title=How to Get Rid of the Ads and Other Shortcomings in Windows 11 |url=https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/ |url-status=live |access-date=15 Mar 2025 |website=[[Consumer Reports]] |archive-url=http://web.archive.org/web/20250723174357/https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/ |archive-date=23 Jul 2025}}</ref><ref>{{Cite web |date=1 Apr 2023 |title=Every time I login to my PC a screen advertising Game Pass appears. How do I stop this? |url=https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]] |archive-url=http://web.archive.org/web/20250708174703/https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f |archive-date=8 Jul 2025}}</ref> Windows 10 additionally has pop-ups that frequently prompt legacy users to purchase Windows 11-supported hardware.<ref>{{Cite web |last=Irwin |first=Kate |date=21 Nov 2024 |title=Microsoft Pushes Copilot+ PCs on Windows 10 Users With Pop-Up Ads |url=https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads |url-status=live |access-date=15 Mar 2024 |website=[[PCMag]] |archive-url=http://web.archive.org/web/20250126125054/https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads |archive-date=26 Jan 2025}}</ref> While it is possible to disable this pop-up via registry editing in Win 10 Pro edition,<ref>{{Cite news |last=Stagg |first=Dave |date=Feb 14, 2022 |title=How to disable the Windows 11 Upgrade prompt |url=https://endpointfocus.com/how-to-disable-the-windows-11-upgrade-prompt/ |access-date=Mar 15, 2025 |work=Endpoint Focus |url-status=live |archive-url=http://web.archive.org/web/20250130215921/https://endpointfocus.com/how-to-disable-the-windows-11-upgrade-prompt/ |archive-date=30 Jan 2025}}</ref> the registries that are changed with this method are the ones which handle receiving any update, including security updates.

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===Web===

Ever since the introduction of [[Web cookie|cookies]] in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>{{Cite web |last=Elliot |first=Christopher |date=8 Feb 2017 |title=Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here's How. |url=https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |url-status=live |access-date=15 Mar 2025 |website=[[HuffPost]] |archive-url=http://web.archive.org/web/20251127141328/https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |archive-date=27 Nov 2025}}</ref> The Conversation,<ref>{{Cite web |last=D'Alessandro |first=Steve |date=18 Sep 2024 |title=Why is the internet overflowing with rubbish ads – and what can we do about it? |url=https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |url-status=live |access-date=15 Mar 2025 |website=[[The Conversation]] |archive-url=http://web.archive.org/web/20260126234756/https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |archive-date=26 Jan 2026}}</ref> and B2,<ref>Crossland, Archie, (2024-06-20) [https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Ad Overload: Are Publishers Showing Too Many Ads?] ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived]) ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived])</ref> the web itself has too many ads.

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-Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |archive-url=https://web.archive.org/web/20250709000810/https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |archive-date=2025-07-09 |access-date=15 Mar 2025 |work=[[Daily Mail]]}}</ref><ref>{{Cite web |title=YouTube Playing Three Minute Ads Prior To First Aid Videos |url=https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/ |url-status=dead |archive-url= |archive-date= |website=105.9 The Mountain}}</ref>
+Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the ever-increasing length of unskippable ads, which are forcibly shown even to people who need to watch CPR videos.<ref>{{Cite news |last=Andrews |first=Luke |date=5 Jun 2023 |title=YouTube is playing three-minute-long adverts before FIRST AID videos — and they've already been linked to at least one death |url=https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |url-status=live |archive-url=https://web.archive.org/web/20250709000810/https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html |archive-date=9 Jul 2025 |access-date=15 Mar 2025 |work=Daily Mail}}</ref>
 ==Applications in industries==
 ===Operating systems===
 Operating systems have been experiencing advertising overload, most notably the large market lead [[Windows]]. [[Activision Blizzard|King]]'s Candy Crush frequently comes pre-installed on [[Windows]] 10 operating systems, without consumer consent.<ref>{{Cite web |last=Moscaritolo |first=Angela |date=15 May 2025 |title=Windows 10 Will Come With Candy Crush Saga Pre-Installed |url=https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed |url-status=live |access-date=15 Mar 2025 |website=PCMag |archive-url=http://web.archive.org/web/20250130100032/https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed |archive-date=30 Jan 2025}}</ref> Microsoft Solitaire Collection, a mainstay title for Windows devices, has had unnecessary ads inserted into the software.<ref>{{Cite web |date=25 Feb 2020 |title=Unwanted ads in solitaire collection |url=https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485 |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]] |archive-url=http://web.archive.org/web/20250708174717/https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485 |archive-date=8 Jul 2025}}</ref><ref>{{Cite web |date=29 Aug 2024 |title=How to stop ads on Microsoft Solitaire collection? |url=https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/ |url-status=live |access-date=15 Mar 2025 |website=[[Games Learning Society]] |archive-url=http://web.archive.org/web/20250508004832/https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/ |archive-date=8 May 2025}}</ref> Users who purchased Windows 10+ licenses have reported a progressively increasing number of ads within the software.<ref>{{Cite web |last=Hoffman |first=Chris |date=28 Feb 2021 |title=How to Disable All of Windows 10's Built-in Advertising |url=https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/ |url-status=live |access-date=15 Mar 2025 |website=[[How-To Geek]] |archive-url=http://web.archive.org/web/20260125093825/https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/ |archive-date=25 Jan 2026}}</ref><ref>{{Cite web |last=De Leon |first=Nicholas |date=21 Oct 2024 |title=How to Get Rid of the Ads and Other Shortcomings in Windows 11 |url=https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/ |url-status=live |access-date=15 Mar 2025 |website=[[Consumer Reports]] |archive-url=http://web.archive.org/web/20250723174357/https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/ |archive-date=23 Jul 2025}}</ref><ref>{{Cite web |date=1 Apr 2023 |title=Every time I login to my PC a screen advertising Game Pass appears. How do I stop this? |url=https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f |url-status=live |access-date=15 Mar 2025 |website=[[Microsoft]] |archive-url=http://web.archive.org/web/20250708174703/https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f |archive-date=8 Jul 2025}}</ref> Windows 10 additionally has pop-ups that frequently prompt legacy users to purchase Windows 11-supported hardware.<ref>{{Cite web |last=Irwin |first=Kate |date=21 Nov 2024 |title=Microsoft Pushes Copilot+ PCs on Windows 10 Users With Pop-Up Ads |url=https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads |url-status=live |access-date=15 Mar 2024 |website=[[PCMag]] |archive-url=http://web.archive.org/web/20250126125054/https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads |archive-date=26 Jan 2025}}</ref> While it is possible to disable this pop-up via registry editing in Win 10 Pro edition,<ref>{{Cite news |last=Stagg |first=Dave |date=Feb 14, 2022 |title=How to disable the Windows 11 Upgrade prompt |url=https://endpointfocus.com/how-to-disable-the-windows-11-upgrade-prompt/ |access-date=Mar 15, 2025 |work=Endpoint Focus |url-status=live |archive-url=http://web.archive.org/web/20250130215921/https://endpointfocus.com/how-to-disable-the-windows-11-upgrade-prompt/ |archive-date=30 Jan 2025}}</ref> the registries that are changed with this method are the ones which handle receiving any update, including security updates.
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 ===Web===
-{{Main|Advertising Overload in Websites}}
+{{Main|Advertising overload in websites}}
 Ever since the introduction of [[Web cookie|cookies]] in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>{{Cite web |last=Elliot |first=Christopher |date=8 Feb 2017 |title=Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here's How. |url=https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |url-status=live |access-date=15 Mar 2025 |website=[[HuffPost]] |archive-url=http://web.archive.org/web/20251127141328/https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |archive-date=27 Nov 2025}}</ref> The Conversation,<ref>{{Cite web |last=D'Alessandro |first=Steve |date=18 Sep 2024 |title=Why is the internet overflowing with rubbish ads – and what can we do about it? |url=https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |url-status=live |access-date=15 Mar 2025 |website=[[The Conversation]] |archive-url=http://web.archive.org/web/20260126234756/https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |archive-date=26 Jan 2026}}</ref> and B2,<ref>Crossland, Archie, (2024-06-20) [https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Ad Overload: Are Publishers Showing Too Many Ads?] ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived]) ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived])</ref> the web itself has too many ads.