Avid Technology: Difference between revisions

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~~{{Incomplete}}~~

{{CompanyCargo

|Founded=1987

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==Consumer impact summary==

Avid Technology has implemented several policies that ~~negatively~~ impact their customers:

Avid Technology has implemented several policies that impact their customers:

*All Avid software solutions run on a Subscription or Perpetual + Support Plan model; Software + Support Plans typically only offer 1-3 years of support before needing to be purchased again.

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These are proprietary solutions:<ref>{{Cite web |date=28 Feb 2025 |title=Trademarks & Other Notices - Avid Technology |url=https://www.avid.com/legal/trademarks-and-other-notices |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>

*'''DigiLink/DigiLink Mini''' - HD/HDX Family digital interface connector<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>

*'''EUCON [Extended User Control]''' - Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided (EUCON controls software, but software cannot)<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>

*'''EUCON (Extended User Control)''' - Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided (EUCON controls software, but software cannot)<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>

*'''Avid DNx codec [formerly DNxHD, DNxHR, DNxIO]''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[<- ''Note: Download the whitepaper linked in the cite for full info on DNx'']</small><ref>{{Cite web |date=20 Nov 2024 |title=Avid DNxHD® List of Patent Rights - Avid Technology |url=https://www.avid.com/legal/avid-dnxhd-list-of-patent-rights |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>

*'''Avid DNx codec (formerly DNxHD, DNxHR, DNxIO)''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[<- ''Note: Download the whitepaper linked in the cite for full info on DNx'']</small><ref>{{Cite web |date=20 Nov 2024 |title=Avid DNxHD® List of Patent Rights - Avid Technology |url=https://www.avid.com/legal/avid-dnxhd-list-of-patent-rights |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>

*'''AAX Plugin Format [Avid Audio eXtention]''' - Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>

*'''AAX Plugin Format (Avid Audio eXtention)''' - Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>

*'''Open Media Framework Interchange (OMF/OMFI)''' - Platform-independent interchange format for transferring digital media and effect metadata across software applications. Despite being listed as "open", it is developed and under license from Avid and intended to be used to transfer media to Pro Tools and Media Composer. Now superseded by the independent [[wikipedia:Advanced_Authoring_Format|Advanced Authoring Format (AAF)]] standard<ref>{{Cite web |date=18 Sep 1997 |title=OMF Interchange Specification Version 2.1 |url=https://www.cubase.it/wp/wp-content/uploads/2014/12/omfspec21.pdf |url-status=live |access-date=27 Apr 2026 |website=Cubase.it}}</ref>

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**S6

*Pro Tools Tiers

**Pro Tools Intro - Free, feature limited software for demoing the core capabilities of Pro Tools

**Pro Tools Intro/Intro+ - Free, feature limited software for demoing the core capabilities of Pro Tools, Intro+ version exclusive to 3rd party promotions

**Pro Tools Artist - Entry-level tier that offers most tools and features for small to medium scale creators

**Pro Tools Studio - Advanced tier that provides advanced tools for bigger creators and studios; support for some of Avid's higher tier hardware solutions

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**Sibelius Artist - Entry-level tier that offers the core tools for small to medium composers

**Sibelius Ultimate - Full feature set for larger scale composers and those working for film scoring

**Sibelius Mobile - iOS/Android version of Sibelius for mobile use. Licensing includes a similar feature set based on your current subscription or perpetual tier. Requires an active Subscription or Software Updates + Support Plan to be able to use with your equivalent tier.

===Media Composer===

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-{{Incomplete}}
 {{CompanyCargo
 |Founded=1987
@@ Line 15: / Line 14: @@
 ==Consumer impact summary==
-Avid Technology has implemented several policies that negatively impact their customers:
+Avid Technology has implemented several policies that impact their customers:
 *All Avid software solutions run on a Subscription or Perpetual + Support Plan model; Software + Support Plans typically only offer 1-3 years of support before needing to be purchased again.
@@ Line 155: / Line 154: @@
 These are proprietary solutions:<ref>{{Cite web |date=28 Feb 2025 |title=Trademarks & Other Notices - Avid Technology |url=https://www.avid.com/legal/trademarks-and-other-notices |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>
 *'''DigiLink/DigiLink Mini''' - HD/HDX Family digital interface connector<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
-*'''EUCON [Extended User Control]''' - Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided (EUCON controls software, but software cannot)<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
+*'''EUCON (Extended User Control)''' - Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided (EUCON controls software, but software cannot)<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
-*'''Avid DNx codec [formerly DNxHD, DNxHR, DNxIO]''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[<- ''Note: Download the whitepaper linked in the cite for full info on DNx'']</small><ref>{{Cite web |date=20 Nov 2024 |title=Avid DNxHD® List of Patent Rights - Avid Technology |url=https://www.avid.com/legal/avid-dnxhd-list-of-patent-rights |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>
+*'''Avid DNx codec (formerly DNxHD, DNxHR, DNxIO)''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[<- ''Note: Download the whitepaper linked in the cite for full info on DNx'']</small><ref>{{Cite web |date=20 Nov 2024 |title=Avid DNxHD® List of Patent Rights - Avid Technology |url=https://www.avid.com/legal/avid-dnxhd-list-of-patent-rights |url-status=live |access-date=24 Apr 2026 |website=Avid.com}}</ref>
-*'''AAX Plugin Format [Avid Audio eXtention]''' - Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>
+*'''AAX Plugin Format (Avid Audio eXtention)''' - Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>
 *'''Open Media Framework Interchange (OMF/OMFI)''' - Platform-independent interchange format for transferring digital media and effect metadata across software applications. Despite being listed as "open", it is developed and under license from Avid and intended to be used to transfer media to Pro Tools and Media Composer. Now superseded by the independent [[wikipedia:Advanced_Authoring_Format|Advanced Authoring Format (AAF)]] standard<ref>{{Cite web |date=18 Sep 1997 |title=OMF Interchange Specification Version 2.1 |url=https://www.cubase.it/wp/wp-content/uploads/2014/12/omfspec21.pdf |url-status=live |access-date=27 Apr 2026 |website=Cubase.it}}</ref>
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 **S6
 *Pro Tools Tiers
-**Pro Tools Intro - Free, feature limited software for demoing the core capabilities of Pro Tools
+**Pro Tools Intro/Intro+ - Free, feature limited software for demoing the core capabilities of Pro Tools, Intro+ version exclusive to 3rd party promotions
 **Pro Tools Artist - Entry-level tier that offers most tools and features for small to medium scale creators
 **Pro Tools Studio - Advanced tier that provides advanced tools for bigger creators and studios; support for some of Avid's higher tier hardware solutions
@@ Line 196: / Line 195: @@
 **Sibelius Artist - Entry-level tier that offers the core tools for small to medium composers
 **Sibelius Ultimate - Full feature set for larger scale composers and those working for film scoring
+**Sibelius Mobile - iOS/Android version of Sibelius for mobile use. Licensing includes a similar feature set based on your current subscription or perpetual tier. Requires an active Subscription or Software Updates + Support Plan to be able to use with your equivalent tier.
 ===Media Composer===