PepsiCo: Difference between revisions
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===Pepsi runs misleading advertising campaign to give away a Harrier II jet (''1996'')=== | ===Pepsi runs misleading advertising campaign to give away a Harrier II jet (''1996'')=== | ||
In March 1996, Pepsi began the "Pepsi Stuff" advertising campaign which claimed that | In March 1996, Pepsi began the "Pepsi Stuff" advertising campaign which claimed that a consumer could redeem "Pepsi Points" for a variety of things including and up to a {{Wplink|Harrier jump jet#Second-generation Harriers|Harrier II jet}}. When John Leonard produced enough points to purchase the jet, they refused on the grounds that it was not intended to be taken seriously. Leonard chose to pursue a lengthy legal campaign against Pepsi for the alleged false advertising (see ''{{Wplink|Leonard v. Pepsico, Inc.}}''). | ||
Multiple similar campaigns were performed outside of the United States, with similar results, as outlined in the ''"{{Wplink|Pepsi, Where's My Jet?}}"'' docuseries on [[Netflix]]. | Multiple similar campaigns were performed outside of the United States, with similar results, as outlined in the ''"{{Wplink|Pepsi, Where's My Jet?}}"'' docuseries on [[Netflix]]. | ||