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===Streaming services===
===Streaming services===
In the late 2010s, there was a polarizing shift within the streaming service industry. New  streaming services like IMDB TV and [[Roku]] Television came onto the scene offering free streaming, with the caveat of ads.{{Citation needed|date=24 May 2026|reason=Wikipedia is not its own citation}} This inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users were forced to watch ads.<ref name=":8">{{Cite web |author= |title=Ads on Netflix |url=https://help.netflix.com/en/node/126831 |website=[[Netflix]] |date= |access-date=24 May 2026 |url-status=live |archive-url=http://web.archive.org/web/20260128131131/https://help.netflix.com/en/node/126831 |archive-date=28 Jan 2026}}</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=Statista |archive-url=https://web.archive.org/web/20260215212237/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=15 Feb 2026}}</ref> that they watch on their services.<ref name=":1">{{Cite web |last=Daly |first=Scott |date=5 Jan 2025 |title=Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue |url=https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |url-status=live |access-date=15 Mar 2025 |website=9meters |archive-url=http://web.archive.org/web/20250724175144/https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |archive-date=24 Jul 2025}}</ref> These premium providers, such as [[Netflix, Inc.|Netflix]],<ref name=":8" /> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=Fast Company |archive-url=http://web.archive.org/web/20251127234258/https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |archive-date=27 Nov 2025}}</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them -->  
In the late 2010s, there was a polarizing shift within the streaming service industry. New  streaming services like IMDb TV and [[Roku]] Television came onto the scene offering free streaming, Freedive<ref>{{cite web |first=Sarah |last=Perez |title=
Amazon’s IMDb launches a free streaming service, Freedive |website=TechCrunch |url=https://techcrunch.com/2019/01/10/amazons-imdb-launches-a-free-streaming-service-freedive/ |url-status=live |date=10 Jan 2019 |archive-url=https://web.archive.org/web/20191114025023/https://techcrunch.com/2019/01/10/amazons-imdb-launches-a-free-streaming-service-freedive/ |archive-date=2019-11-14}}</ref> and The Roku Channel (2017)<ref>{{cite web |first=Sarah |last=Perez |title=Roku launches its own channel featuring free, ad-supported movies |website=TechCrunch |url=https://techcrunch.com/2017/09/06/roku-launches-its-own-channel-featuring-free-ad-supported-movies/ |url-status=live |date=6 Sep 2017 |archive-url=https://web.archive.org/web/20191120121726/https://techcrunch.com/2017/09/06/roku-launches-its-own-channel-featuring-free-ad-supported-movies/ |archive-date=2019-11-20}}</ref> respectively, with the caveat of ads. This inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users were forced to watch ads.<ref name=":8">{{Cite web |author= |title=Ads on Netflix |url=https://help.netflix.com/en/node/126831 |website=[[Netflix]] |date= |access-date=24 May 2026 |url-status=live |archive-url=http://web.archive.org/web/20260128131131/https://help.netflix.com/en/node/126831 |archive-date=28 Jan 2026}}</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=Statista |archive-url=https://web.archive.org/web/20260215212237/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=15 Feb 2026}}</ref> that they watch on their services.<ref name=":1">{{Cite web |last=Daly |first=Scott |date=5 Jan 2025 |title=Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue |url=https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |url-status=live |access-date=15 Mar 2025 |website=9meters |archive-url=http://web.archive.org/web/20250724175144/https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups |archive-date=24 Jul 2025}}</ref> These premium providers, such as [[Netflix, Inc.|Netflix]],<ref name=":8" /> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=Fast Company |archive-url=http://web.archive.org/web/20251127234258/https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |archive-date=27 Nov 2025}}</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them -->  


These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" />  
These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" />  
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**YouTube does not list a hard time limit, but they recommend a maximum of 60 seconds. <ref>{{Cite web |title=About video ad formats - YouTube Help |url=https://support.google.com/youtube/answer/2375464?hl=en#Youtube_Shorts_ads |access-date=11 Mar 2026 |website=Google Support |archive-url=https://web.archive.org/web/20260228102834/https://support.google.com/youtube/answer/2375464?hl=en#Youtube_Shorts_ads |archive-date=28 Feb 2026}}</ref>
**YouTube does not list a hard time limit, but they recommend a maximum of 60 seconds. <ref>{{Cite web |title=About video ad formats - YouTube Help |url=https://support.google.com/youtube/answer/2375464?hl=en#Youtube_Shorts_ads |access-date=11 Mar 2026 |website=Google Support |archive-url=https://web.archive.org/web/20260228102834/https://support.google.com/youtube/answer/2375464?hl=en#Youtube_Shorts_ads |archive-date=28 Feb 2026}}</ref>


====Youtube premium controversy====
====YouTube premium controversy====
Recent controversy has brought up cases in which YouTube Premium subscribers still see advertisements—contrary to the service's own highlighting of offering an ad-free experience. Users have reported both pre-roll ads and mid-roll ads, along with promotional content in the Home feed.<ref>{{Cite web |title=I have YouTube premium, why am I getting adds. |url=https://www.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/ |url-status=live |access-date=15 Mar 2025 |website=[[Reddit]] |archive-url=http://web.archive.org/web/20250615050502/https://www.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/ |archive-date=15 Jun 2025}}</ref> In one prominent case, a user in Germany received an email from support at YouTube which said, in essence: "Sometimes promotional ads may appear for specific partnerships or limited-time offers," thereby hinting at the possibility of factors like location, viewing history, or special marketing efforts that could influence the event.
Recent controversy has brought up cases in which YouTube Premium subscribers still see advertisements—contrary to the service's own highlighting of offering an ad-free experience. Users have reported both pre-roll ads and mid-roll ads, along with promotional content in the Home feed.<ref>{{Cite web |title=I have YouTube premium, why am I getting adds. |author=CaptainMystery_123 |url=https://old.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/ |url-status=live |access-date=15 Mar 2025 |website=[[Reddit]] |archive-url=https://web.archive.org/web/20250525154227/https://old.reddit.com/r/youtube/comments/18ll7y6/i_have_youtube_premium_why_am_i_getting_adds/ |archive-date=25 May 2025}}</ref> In one prominent case, a user in Germany received an email from support at YouTube which said, in essence: "Sometimes promotional ads may appear for specific partnerships or limited-time offers," thereby hinting at the possibility of factors like location, viewing history, or special marketing efforts that could influence the event.


In response to these reports, a YouTube spokesperson confirmed that Premium members should not see either pre-roll or mid-roll ads. They further stated that if subscribers do, they should reach out to support immediately. YouTube also said that Premium members may have access to different rewards with trusted partners, which they outline on their benefits page, but those shouldn't show up as ads within the video itself.<ref>{{Cite web |last=Schoon |first=Ben |date=13 Nov 2024 |title=Some YouTube Premium users are seeing ads, but YouTube says they shouldn’t be |url=https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ |url-status=live |access-date=15 Mar 2025 |website=9to5google |archive-url=http://web.archive.org/web/20250801232117/https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ |archive-date=1 Aug 2025}}</ref> A fix for this is also shown in [https://www.newsbytesapp.com/news/science/why-youtube-premium-users-may-still-see-ads/story this guide].
In response to these reports, a YouTube spokesperson confirmed that Premium members should not see either pre-roll or mid-roll ads. They further stated that if subscribers do, they should reach out to support immediately. YouTube also said that Premium members may have access to different rewards with trusted partners, which they outline on their benefits page, but those shouldn't show up as ads within the video itself.<ref>{{Cite web |last=Schoon |first=Ben |date=13 Nov 2024 |title=Some YouTube Premium users are seeing ads, but YouTube says they shouldn’t be |url=https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ |url-status=live |access-date=15 Mar 2025 |website=9to5google |archive-url=http://web.archive.org/web/20250801232117/https://9to5google.com/2024/11/13/youtube-premium-ads-statement/ |archive-date=1 Aug 2025}}</ref> A fix for this is also shown in [https://www.newsbytesapp.com/news/science/why-youtube-premium-users-may-still-see-ads/story this guide].