Google Search: Difference between revisions
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Since 2023, along with the boom and pushes to generative [[AI]], Google introduced AI-powered features onto the search engine, such as AI Overview and AI Mode. These features have caused several controversies and criticism either from users and publishers, highlighting these aspects: | Since 2023, along with the boom and pushes to generative [[AI]], Google introduced AI-powered features onto the search engine, such as AI Overview and AI Mode. These features have caused several controversies and criticism either from users and publishers, highlighting these aspects: | ||
*The inability to completely turn these AI features off from the search engine. | *The inability to completely turn these AI features off from the search engine. | ||
* {{Wplink|Hallucination (artificial intelligence)|Hallucinations}} provided by the AI that give false information to the user, biases and potential control over shown results. | * {{Wplink|Hallucination (artificial intelligence)|Hallucinations}} provided by the AI that give false information to the user<ref>{{Cite web |last=Mickle|last2=Metz |last3=Freedman |last4=Mondría Terol |last5=Collins |first=Tripp |first2=Cade |first3=Dylan |first4=Teresa |first5=Keith |date=7 Apr 2026 |title=How Accurate Are Google’s A.I. Overviews?|url=https://www.nytimes.com/2026/04/07/technology/google-ai-overviews-accuracy.html |url-status=live |archive-url=https://archive.ph/r9qPK |archive-date=2026-05-16 |access-date=12 Jun 2026 |website=The New York Times}}</ref>, biases and potential control over shown results. | ||
*The high energy and resource consumption and environmental impact of generative AI <ref>{{Cite web |last=Darley |first=James |date=2 Jun 2026 |title=What is the True Energy Cost of Google Search’s AI Overview? |url=https://energydigital.com/news/what-is-the-true-energy-cost-of-google-searchs-ai-overview |url-status=live |archive-url=https://ghostarchive.org/archive/n6f4L |archive-date=2026-06-02 |access-date=2 Jun 2026 |website=Energy Digital}}</ref>, with AI-powered searches consuming ten times more energy than a regular search.<ref>{{Cite web |last=Potter|first=Lucy |date=10 Jun 2026 |title=Google AI Search Uses 10x More Energy Than Standard Searches|url=https://sustainabilitymag.com/news/google-ai-search-uses-10x-more-energy-than-standard-searches|url-status=live |archive-url=https://ghostarchive.org/archive/LVCis |archive-date=2026-06-11 |access-date=11 Jun 2026 |website=Sustainability Magazine}}</ref> | *The high energy and resource consumption and environmental impact of generative AI <ref>{{Cite web |last=Darley |first=James |date=2 Jun 2026 |title=What is the True Energy Cost of Google Search’s AI Overview? |url=https://energydigital.com/news/what-is-the-true-energy-cost-of-google-searchs-ai-overview |url-status=live |archive-url=https://ghostarchive.org/archive/n6f4L |archive-date=2026-06-02 |access-date=2 Jun 2026 |website=Energy Digital}}</ref>, with AI-powered searches consuming ten times more energy than a regular search.<ref>{{Cite web |last=Potter|first=Lucy |date=10 Jun 2026 |title=Google AI Search Uses 10x More Energy Than Standard Searches|url=https://sustainabilitymag.com/news/google-ai-search-uses-10x-more-energy-than-standard-searches|url-status=live |archive-url=https://ghostarchive.org/archive/LVCis |archive-date=2026-06-11 |access-date=11 Jun 2026 |website=Sustainability Magazine}}</ref> | ||
*Reduction of human traffic on sites as users are no longer needing to head over links to search information, damaging site publishers as a consequence. | *Reduction of human traffic on sites as users are no longer needing to head over links to search information, damaging site publishers as a consequence. | ||