Advertising overload: Difference between revisions

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===Web===

Ever since the introduction of [[Web cookie|cookies]] in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>{{Cite web |last=Elliot |first=Christopher |date=8 Feb 2017 |title=Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here's How. |url=https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |url-status=live |access-date=15 Mar 2025 |website=HuffPost |archive-url=http://web.archive.org/web/20251127141328/https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |archive-date=27 Nov 2025}}</ref> The Conversation,<ref>{{Cite web |last=D'Alessandro |first=Steve |date=18 Sep 2024 |title=Why is the internet overflowing with rubbish ads – and what can we do about it? |url=https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |url-status=live |access-date=15 Mar 2025 |website=The Conversation |archive-url=http://web.archive.org/web/20260126234756/https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |archive-date=26 Jan 2026}}</ref> and B2,<ref>Crossland, Archie~~, (~~2024~~-06-20) [~~https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Ad Overload: Are Publishers Showing Too Many Ads?~~] ([~~http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ ~~Archived]) ([http://web.~~archive~~.org/web/20250815092938/https://www.b2.ai/ad-overload-are~~-~~publishers~~-~~showing~~-~~too-many-ads/ Archived])~~</ref> the web itself has too many ads.

Ever since the introduction of [[Web cookie|cookies]] in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>{{Cite web |last=Elliot |first=Christopher |date=8 Feb 2017 |title=Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here's How. |url=https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |url-status=live |access-date=15 Mar 2025 |website=HuffPost |archive-url=http://web.archive.org/web/20251127141328/https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |archive-date=27 Nov 2025}}</ref> The Conversation,<ref>{{Cite web |last=D'Alessandro |first=Steve |date=18 Sep 2024 |title=Why is the internet overflowing with rubbish ads – and what can we do about it? |url=https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |url-status=live |access-date=15 Mar 2025 |website=The Conversation |archive-url=http://web.archive.org/web/20260126234756/https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |archive-date=26 Jan 2026}}</ref> and B2,<ref>{{cite web |last=Crossland |first=Archie |date=20 Jun 2024 |url=https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ |title=Ad Overload: Are Publishers Showing Too Many Ads? |url-status=live |archive-url=http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ |archive-date=2025-08-15}}</ref> the web itself has too many ads.

====Banner Ads====

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===YouTube===

YouTube serves six different categories of advertisement:

[[YouTube]] serves six different categories of advertisement:

*'''Skippable In-stream Ads'''

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*'''Masthead Ads'''

**These ads have no maximum length, though on desktop platforms only the first 30 seconds play.

**This ad consists of a video that ~~autoplays~~ at the top of the YouTube home feed. After the video is finished (or after 30 seconds on desktop) the ad displays a thumbnail.

**This ad consists of a video that auto-plays at the top of the YouTube home feed. After the video is finished (or after 30 seconds on desktop) the ad displays a thumbnail.

*'''YouTube Shorts Ads'''

**These ads are intended to blend in with normal Shorts videos. As with normal Shorts, users can skip the ad by swiping up or down, and the ad will be kept and reshown if the user scrolls back.

@@ Line 80: / Line 80: @@
 ===Web===
 {{Main|Advertising overload in websites}}
-Ever since the introduction of [[Web cookie|cookies]] in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>{{Cite web |last=Elliot |first=Christopher |date=8 Feb 2017 |title=Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here's How. |url=https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |url-status=live |access-date=15 Mar 2025 |website=HuffPost |archive-url=http://web.archive.org/web/20251127141328/https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |archive-date=27 Nov 2025}}</ref> The Conversation,<ref>{{Cite web |last=D'Alessandro |first=Steve |date=18 Sep 2024 |title=Why is the internet overflowing with rubbish ads – and what can we do about it? |url=https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |url-status=live |access-date=15 Mar 2025 |website=The Conversation |archive-url=http://web.archive.org/web/20260126234756/https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |archive-date=26 Jan 2026}}</ref> and B2,<ref>Crossland, Archie, (2024-06-20) [https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Ad Overload: Are Publishers Showing Too Many Ads?] ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived]) ([http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ Archived])</ref> the web itself has too many ads.
+Ever since the introduction of [[Web cookie|cookies]] in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>{{Cite web |last=Elliot |first=Christopher |date=8 Feb 2017 |title=Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here's How. |url=https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |url-status=live |access-date=15 Mar 2025 |website=HuffPost |archive-url=http://web.archive.org/web/20251127141328/https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297 |archive-date=27 Nov 2025}}</ref> The Conversation,<ref>{{Cite web |last=D'Alessandro |first=Steve |date=18 Sep 2024 |title=Why is the internet overflowing with rubbish ads – and what can we do about it? |url=https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |url-status=live |access-date=15 Mar 2025 |website=The Conversation |archive-url=http://web.archive.org/web/20260126234756/https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980 |archive-date=26 Jan 2026}}</ref> and B2,<ref>{{cite web |last=Crossland |first=Archie |date=20 Jun 2024 |url=https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ |title=Ad Overload: Are Publishers Showing Too Many Ads? |url-status=live |archive-url=http://web.archive.org/web/20250815092938/https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/ |archive-date=2025-08-15}}</ref> the web itself has too many ads.
 ====Banner Ads====
@@ Line 91: / Line 91: @@
 ===YouTube===
-YouTube serves six different categories of advertisement:
+[[YouTube]] serves six different categories of advertisement:
 *'''Skippable In-stream Ads'''
@@ Line 107: / Line 107: @@
 *'''Masthead Ads'''
 **These ads have no maximum length, though on desktop platforms only the first 30 seconds play.
-**This ad consists of a video that autoplays at the top of the YouTube home feed. After the video is finished (or after 30 seconds on desktop) the ad displays a thumbnail.
+**This ad consists of a video that auto-plays at the top of the YouTube home feed. After the video is finished (or after 30 seconds on desktop) the ad displays a thumbnail.
 *'''YouTube Shorts Ads'''
 **These ads are intended to blend in with normal Shorts videos. As with normal Shorts, users can skip the ad by swiping up or down, and the ad will be kept and reshown if the user scrolls back.