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Clarified on "features that were gutted", and rephrased it to be more neutral, added proper citations
 
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{{CompanyCargo
 
|Description=
[[wikipedia:IFTTT|IFTTT]] is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010. Initially a helpful tool for consumers, as time went on, its features progressively went more anti-consumer, as non-paying users progressively lost features, paying users having to spend more on premium, and valuable features for both types of consumers being gutted.
|Founded=2010
 
|Industry=Computing, Software
{{InfoboxCompany
|Logo=IFTTT logo.svg
| Name = IFTTT
|ParentCompany=
| Type = Private
|Type=Private
| Founded = 2010
|Website=https://ifttt.com
| Industry = Web automation
| Official Website = ifttt.com
| Logo = QuestionMark.svg
}}
}}
 
[[wikipedia:IFTTT|'''IFTTT''']] is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010. In June 2012, the service entered the [[Internet of things]] market by integrating with [[Wemo|Belkin Wemo]] devices.
== Anti-consumer practices ==
==Consumer impact summary==
 
Initially, revenue for IFTTT came from platform partners who wanted their products included to the service.<ref>{{Cite web |date=2016-11-02 |title=IFTTT Opens Partner Platform; Introduces Applets |url=https://uk.finance.yahoo.com/news/ifttt-opens-partner-platform-introduces-160000560.html |website=Yahoo Finance |archive-url=http://web.archive.org/web/20250701115755/https://uk.finance.yahoo.com/news/ifttt-opens-partner-platform-introduces-160000560.html |archive-date=1 Jul 2025}}</ref> In 2020, the company transitioned to a subscription model, limiting the custom applets of non-paying users.<ref>{{Cite web |last=Charlton |first=Alistair |date=2020-09-10 |title=IFTTT is no longer free for many users: What new Pro subscription means for your smart home |url=https://www.gearbrain.com/ifttt-pro-subscription-service-explained-2647566439.html |website=Gearbrain |archive-url=http://web.archive.org/web/20251212132226/https://www.gearbrain.com/ifttt-pro-subscription-service-explained-2647566439.html |archive-date=12 Dec 2025}}</ref> As time went on, non-paying users progressively lost features, premium users had to contend with price hikes, and valuable features such as Twitter Applets were significantly limited.<ref>{{Cite news |last=Patterson |first=Ben |date=17 May 2023 |title=IFTTT to pull Twitter applets for free users, add more restrictions |url=https://www.techhive.com/article/1921036/ifttt-to-pull-twitter-applets-for-free-users-add-more-restrictions.html |url-status=live |archive-url=https://web.archive.org/web/20230517185450/https://www.techhive.com/article/1921036/ifttt-to-pull-twitter-applets-for-free-users-add-more-restrictions.html |archive-date=May 17, 2023 |access-date=2026-03-19 |work=TechHive}}</ref><ref>{{Cite web |date=17 May 2023 |title=Updates to IFTTT free tier |url=https://ifttt.com/explore/updates-to-free-tier-2023 |url-status=live |archive-url=https://web.archive.org/web/20230517190026/https://ifttt.com/explore/updates-to-free-tier-2023 |archive-date=17 May 2023 |access-date=2026-03-19 |website=IFTTT}}</ref>
=== Discontinued Legacy plan ===
==Incidents==
Further Reading:[[IFTTT discontinued Legacy plan]]
===Discontinued Legacy plan===
Short summary of article to be put here.
{{Main|IFTTT discontinued Legacy plan}}
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the ''lifetime"'' pricing guarantee.
==References==
{{Reflist}}
[[Category:IFTTT]]