Brother Industries Ltd.: Difference between revisions

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{{DISPLAYTITLE:Brother}}
{{InfoboxCompany
{{DISPLAYTITLE:Brother}}
| Name = Brother Industries Ltd.
| Type = Public
| Founded = 1908
| Industry = Printers, Machinery
| Official Website = https://global.brother/
| Logo = Brother logo.svg
}}
[[wikipedia:Brother_Industries|'''Brother Industries, Ltd.''']] manufactures and sells communications and printing equipment in Japan, the Americas, Europe, Asia, Oceania, the Middle East, Africa, and internationally. It operates through Printing & Solutions, Machinery, Domino, Nissei, Personal & Home, and Network & Contents segments.


==Brother Industries, Ltd.==
Brother has faced consumer criticism and regulatory action, having been criticized for practices that allegedly reduce choice, obfuscate information and accelerate product obsolescence.
[[File:Brother 01 banner.png|right|frameless|600x600px]]
'''[https://global.brother/en Brother]''' Industries, Ltd. manufactures and sells communications and printing equipment in Japan, the Americas, Europe, Asia, Oceania, the Middle East, Africa, and internationally. It operates through Printing & Solutions, Machinery, Domino, Nissei, Personal & Home, and Network & Contents segments.


Manufacturers such as Brother, face consumer criticism and regulatory action by seemingly engaging in practices that reduce choice, obfuscate information and accelerate product obsolescence.
==Consumer impact summary==
 
===DSF & DRM: a misuse of market power===
==<small>DSF & DRM: a misuse of market power</small>==
[[File:Brother Refresh.png|thumb|247x247px]]
Brother non-industrial printers & copiers hold the [https://www.statista.com/outlook/cmo/consumer-electronics/computing/printers-copiers/australia third largest market share] in the Asia Pacific region and are a popular choice for home and small business users. Brother's monochromatic, colour, multi-function, laser and inkjet printers offer a low-price entry and are sold at most large box retailers where consumables such as toners and cartridges are also readily available.  
Brother non-industrial printers & copiers hold the [https://www.statista.com/outlook/cmo/consumer-electronics/computing/printers-copiers/australia third largest market share] in the Asia Pacific region and are a popular choice for home and small business users. Brother's monochromatic, colour, multi-function, laser and inkjet printers offer a low-price entry and are sold at most large box retailers where consumables such as toners and cartridges are also readily available.  


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This follows similar practices from manufacturers like '''HP''' forcing a "[https://www.pcworld.com/article/1656073/these-hp-printers-can-be-upgraded-to-allow-third-party-printer-ink.html Dynamic Security Feature]" (DSF) and '''Dymo''' implementing "[https://www.onlinelabels.com/articles/alternative-label-printers-to-dymo Digital Rights Management]" (DRM) via firmware updates thus limiting the end user to officially sanctioned replacement parts only.
This follows similar practices from manufacturers like '''HP''' forcing a "[https://www.pcworld.com/article/1656073/these-hp-printers-can-be-upgraded-to-allow-third-party-printer-ink.html Dynamic Security Feature]" (DSF) and '''Dymo''' implementing "[https://www.onlinelabels.com/articles/alternative-label-printers-to-dymo Digital Rights Management]" (DRM) via firmware updates thus limiting the end user to officially sanctioned replacement parts only.


==<small>Model Watch</small>==
==Incidents==
Listed models, links and issue cases from users experiencing restrictive implementation:
Listed models, links and issue cases from users experiencing restrictive implementation:


*'''[https://www.brother-usa.com/products/tn620 TN620]''' Laser Toner: [https://www.classaction.org/news/class-action-claims-brother-international-designed-laser-printers-to-require-premature-toner-replacement print counter reduces copy capacity]
*'''[https://www.brother-usa.com/products/tn620 TN620]''' Laser Toner: [https://www.classaction.org/news/class-action-claims-brother-international-designed-laser-printers-to-require-premature-toner-replacement print counter reduces copy capacity]
*'''[https://www.brother-usa.com/products/mfcl3750cdw MFC-3750CDW]''' All-in-One Printer: [https://forums.whirlpool.net.au/archive/35qvkyx3 3rd party cartridge rejection]
*'''[https://www.brother-usa.com/products/mfcl3750cdw MFC-3750CDW]''' All-in-One Printer: [https://forums.whirlpool.net.au/archive/35qvkyx3 3rd party cartridge rejection]
*Cartridge Battery Prevents Ink Usage: '''[[DCP 3550 CDW Cartridge Failure|DCP 3550 CDW Cartridge Failure]]'''


===Case Study: HL-L2395DW===
We present here the following email transcript to clarify whether Brother acknowledges functionality alteration via firmware updates.


==<small>Case Study: HL-L2395DW</small>==
====Start Transcript====
We present here the following email transcript to clarify whether Brother acknowledges functionality alteration via firmware updates.
 
======Start Transcript======
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======End Transcript======
====End Transcript====
As clarified above, there is no detail customer support can add as to what additional functionality (if any) is implemented in these firmware updates - there is currently no way to roll back an update should something change or not work.
As clarified above, there is no detail customer support can add as to what additional functionality (if any) is implemented in these firmware updates - there is currently no way to roll back an update should something change or not work.


==<small>Solution</small>==
===Solution: AIR===


===AIR===
Currently the most practical way to halt this type of deceptive manufacturer behaviour is to:
Currently the most practical way to halt this type of deceptive manufacturer behaviour is to:


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#'''Research''' BEFORE you buy, use or update your product.
#'''Research''' BEFORE you buy, use or update your product.


==<small>References</small>==
==References==


#Australian Consumer Law: [https://www.australiancontractlaw.info/legislation/acl/s18 S18] [https://www.australiancontractlaw.info/legislation/acl/s29 S29] [https://search.brave.com/search?q=Section+33+ACL&summary=1&conversation=56f05611ce985b6dcfa673 S33]
#Australian Consumer Law: [https://www.australiancontractlaw.info/legislation/acl/s18 S18] [https://www.australiancontractlaw.info/legislation/acl/s29 S29] [https://search.brave.com/search?q=Section+33+ACL&summary=1&conversation=56f05611ce985b6dcfa673 S33]
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#Shaak, Erin (October 11, 2018). [https://www.classaction.org/news/class-action-claims-brother-international-designed-laser-printers-to-require-premature-toner-replacement "Class Action Claims Brother International Designed Laser Printers to Require Premature Toner Replacement"]. ClassAction.org. Retrieved January 28, 2025.
#Shaak, Erin (October 11, 2018). [https://www.classaction.org/news/class-action-claims-brother-international-designed-laser-printers-to-require-premature-toner-replacement "Class Action Claims Brother International Designed Laser Printers to Require Premature Toner Replacement"]. ClassAction.org. Retrieved January 28, 2025.
#Edwards, Jessy (August 19, 2024) [https://topclassactions.com/lawsuit-settlements/consumer-products/electronics/hps-software-update-made-printers-incompatible-with-other-ink-cartridges-class-action-alleges/ "HP agrees to settlement in overpriced, incompatible ink cartridge class action"]. Top Class Actions. Retrieved January 28, 2025.
#Edwards, Jessy (August 19, 2024) [https://topclassactions.com/lawsuit-settlements/consumer-products/electronics/hps-software-update-made-printers-incompatible-with-other-ink-cartridges-class-action-alleges/ "HP agrees to settlement in overpriced, incompatible ink cartridge class action"]. Top Class Actions. Retrieved January 28, 2025.
 
{{reflist}}
[[Category:Printers]]
[[Category:Brother]]
[[Category:Consumer electronics manufacturers]]