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{{StubNotice}}
{{StubNotice}}
{{CompanyCargo
|Description=German automotive company known for producing luxury vehicles.
|Founded=1913-10-27
|Industry=Automotive
|Logo=BMW logo.png
|ParentCompany=
|Type=Public
|Website=https://www.bmw.com,https://www.bmw.se
}}
'''{{Wplink|BMW|Bayerische Motoren Werke AG}}''' (usually abbreviated '''BMW''', sometimes anglicized as '''Bavarian Motor Works''') is a German car company.


{{InfoboxCompany
==Consumer impact summary==
| Name = Bayerische Motoren Werke AG
{{Ph-C-CIS}}
| Type = Public
| Founded = 27 October 1913
| Industry = Automobiles
| Official Website = https://www.bmw.com
| Logo = BMW.svg.png
}}


'''[[Wikipedia:BMW|Bayerische Motoren Werke AG]]''' (usually abbreviated '''BMW''', sometimes anglicized as '''Bavarian Motor Works''') is a German car company.
BMW has come under fire for requiring subscription charges to access hardware features already built into its vehicles. This requires consumers to pay extra to enable features they possess in a technical capacity.


==Incidents==
==Incidents==
*[[BMW's high beam assistant(HBA)]] (2019) BMW included the hardware for its auto-dimming headlights but required customers to pay a subscription fee, or an exorbitant one-time fee, to activate their function.
This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].
*[[BMW's heated seat subscription]] (2022) BMW included the hardware for its heated seats but required customer to pay a subscription fee to activate the function. They also have subscriptions for heated steering wheels, dash cams, and remote start functions.
 
*[[BMW feature lockout scandal]] (2023) BMW included the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature.
===BMW's high beam assistant (''2019'')===
{{Main|BMW's high beam assistant (HBA)}}
 
Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function.<ref>{{Cite news |last=Hollister |first=Sean |date=29 Mar 2021 |title=Today I learned BMW charges extra for a ‘don’t blind other people’ software update |url=https://www.theverge.com/2021/3/28/22351901/bmw-high-beam-assist-assistant-dlc-paid-update-ota |url-status=live |archive-url=https://web.archive.org/web/20241204083814/https://www.theverge.com/2021/3/28/22351901/bmw-high-beam-assist-assistant-dlc-paid-update-ota |archive-date=4 Dec 2024 |access-date=21 Jul 2025 |work=The Verge}}</ref>
 
===BMW's heated seat subscription (''2022'')===
{{Main|BMW's heated seat subscription}}
 
Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription. Due to heavy criticism, BMW has decided to drop the heated seats subscription, making them available for everyone. <ref>{{Cite news |last=Charlton |first=Alistair |date=7 Sep 2023 |title=BMW Drops Controversial Heated Seats Subscription, To Refocus On Software Services |url=https://www.forbes.com/sites/alistaircharlton/2023/09/07/bmw-drops-controversial-heated-seats-subscription-to-refocus-on-software-services/ |url-status=live |archive-url=https://web.archive.org/web/20250423192651/https://www.forbes.com/sites/alistaircharlton/2023/09/07/bmw-drops-controversial-heated-seats-subscription-to-refocus-on-software-services/ |archive-date=23 Apr 2025 |access-date=21 Jul 2025 |work=Forbes}}</ref>
 
===BMW feature lockout scandal (''2023'')===
{{Main|BMW feature lockout scandal}}
 
Since 2023, BMW includes the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature.
 
===BMW API restrictions (''2025'')===
{{Main|BMW API restrictions}}
 
Since August 2025, BMW implemented strict rate limits for third-party apps, breaking automations like Home Assistant for many users, which effectively forced them to use their subscription-based service. BMW cited "security" & "safety" as justification, although this appears contradictory given their documented failures to secure data through proper technical measures.
 
==See also==
*[[Ferrari]]
*[[Ford]]
*[[Honda]]
*[[Mercedes-Benz]]
*[[Tesla]]
*[[Toyota]]
 
==References==
{{Reflist}}


[[Category:Car manufacturers]]
[[Category:{{PAGENAME}}]]
[[Category:Motorcycle manufacturers]]