Fixed capitalization of Firefox
Tags: Mobile edit Mobile web edit Visual edit
fixed subheadings
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*'''Search Engine Partnerships (Google, Bing, Yandex, etc.)''': Mozilla's largest revenue source comes from deals with search engines like Google, which pay Mozilla to be Firefox's default search provider.<ref>https://assets.mozilla.net/annualreport/2022/mozilla-fdn-2022-fs-final-0908.pdf</ref><ref>[[:File:Mozilla-fdn-2022-fs-final-0908.pdf]]</ref> These deals involve sending search query data to search partners. Under the CCPA, if Mozilla transmitted search data in exchange for financial compensation, this could be classified as a ''"sale of data."'' '''This is a practice that Mozilla had already been openly taking part in.'''
*'''Search Engine Partnerships (Google, Bing, Yandex, etc.)''': Mozilla's largest revenue source comes from deals with search engines like Google, which pay Mozilla to be Firefox's default search provider.<ref>https://assets.mozilla.net/annualreport/2022/mozilla-fdn-2022-fs-final-0908.pdf</ref><ref>[[:File:Mozilla-fdn-2022-fs-final-0908.pdf]]</ref> These deals involve sending search query data to search partners. Under the CCPA, if Mozilla transmitted search data in exchange for financial compensation, this could be classified as a ''"sale of data."'' '''This is a practice that Mozilla had already been openly taking part in.'''


==Mozilla's Sponsored Ads & Potential CCPA Implications==
=== Mozilla's Sponsored Ads & Potential CCPA Implications ===


===How Mozilla’s Sponsored Ads Work===
==== How Mozilla’s Sponsored Ads Work ====
Mozilla monetizes Firefox through advertising programs:
Mozilla monetizes Firefox through advertising programs:
*'''Pocket Sponsored Stories''': Mozilla owns Pocket, which provides content recommendations. Mozilla shares '''aggregated data''' with ad platforms (such as Adzerk) so advertisers can track engagement.<ref name="pocket-sponsored">{{cite web  
*'''Pocket Sponsored Stories''': Mozilla owns Pocket, which provides content recommendations. Mozilla shares '''aggregated data''' with ad platforms (such as Adzerk) so advertisers can track engagement.<ref name="pocket-sponsored">{{cite web  
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Mozilla says all data shared with advertisers is '''anonymized, aggregated, or de-identified''' before being disclosed.
Mozilla says all data shared with advertisers is '''anonymized, aggregated, or de-identified''' before being disclosed.


===How this relates to Mozilla’s Privacy Policy===
==== How this relates to Mozilla’s Privacy Policy ====
Mozilla’s Privacy Policy states that user data is '''only shared in an aggregated or de-identified form'''.<ref name="mozilla-privacy">{{cite web  
Mozilla’s Privacy Policy states that user data is '''only shared in an aggregated or de-identified form'''.<ref name="mozilla-privacy">{{cite web  
|title= Mozilla Privacy Policy
|title= Mozilla Privacy Policy
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}}</ref> The Firefox Privacy Notice also confirms:<blockquote>''Mozilla processes interaction data (such as ad clicks) & shares de-identified information with partners. Partners cannot associate these interactions with an individual user.<ref name="firefox-privacy" />''</blockquote>This lines up with Mozilla's claim that '''it does not sell personal data''' under the CCPA.
}}</ref> The Firefox Privacy Notice also confirms:<blockquote>''Mozilla processes interaction data (such as ad clicks) & shares de-identified information with partners. Partners cannot associate these interactions with an individual user.<ref name="firefox-privacy" />''</blockquote>This lines up with Mozilla's claim that '''it does not sell personal data''' under the CCPA.


===Potential CCPA Compliance Issues===
==== Potential CCPA Compliance Issues ====
The '''California Consumer Privacy Act (CCPA)''' defines "selling data" as: <blockquote>''"Selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a consumer's personal information to another business or third party in exchange for monetary or other valuable consideration."''<ref name="ccpa">{{cite web  
The '''California Consumer Privacy Act (CCPA)''' defines "selling data" as: <blockquote>''"Selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating a consumer's personal information to another business or third party in exchange for monetary or other valuable consideration."''<ref name="ccpa">{{cite web  
|title= CCPA Full Text
|title= CCPA Full Text