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'''Quidd''' was a privately held American collectible app founded in 2016 by Michael Bramlage and Erich Wood.<ref>https://www.linkedin.com/company/quidd-inc</ref> According to their LinkedIn, the app had 19 employees, over 8 million users and represented 325 brands as collectible digital stickers. In 2017, the app was #1 in search and #5 in the App Store's entertainment category.<ref>https://x.com/quidd/status/918843147429564416</ref> In 2019, the company would be bought by the Hong Kong-based company Animoca Brands, who would move the 2.1 billion individually serialized digital collectibles on the blockchain.<ref>https://venturebeat.com/business/animoca-brands-buys-quidd-for-up-to-8-million-as-it-moves-into-blockchain-collectibles/</ref> In 2022, the company would introduce "Mintables," which let users turn their stickers into NFTs<ref name="A2022">https://blockchain.news/news/quidd-launches-new-platform-mintablesenabling-users-to-mint-digital-collectibles-into-nfts</ref> and convert them into Etherium.<ref>https://x.com/mbram/status/1638599791490768909</ref> These brands included Dr. Seuss,<ref>https://techcrunch.com/2021/12/22/this-dapper-labs-backed-company-is-turning-dr-seuss-characters-into-nft-trading-cards/</ref> L.O.L Suprise,<ref>https://finance.yahoo.com/news/mga-entertainment-partners-quidd-l-120000526.html</ref> Disney,<ref>https://www.newswire.com/news/bare-tree-media-and-quidd-team-up-to-offer-digital-collectibles-for-21714386</ref> Spongebob,<ref>https://x.com/mbram/status/1708162937871835631</ref> Rick and Morty,<ref name="A2022" /> and others. | '''Quidd''' was a privately held American collectible app founded in 2016 by Michael Bramlage and Erich Wood.<ref>https://www.linkedin.com/company/quidd-inc</ref> According to their LinkedIn, the app had 19 employees, over 8 million users and represented 325 brands as collectible digital stickers. In 2017, the app was #1 in search and #5 in the App Store's entertainment category.<ref>https://x.com/quidd/status/918843147429564416</ref> In 2019, the company would be bought by the Hong Kong-based company Animoca Brands, who would move the 2.1 billion individually serialized digital collectibles on the blockchain.<ref>https://venturebeat.com/business/animoca-brands-buys-quidd-for-up-to-8-million-as-it-moves-into-blockchain-collectibles/</ref> In 2022, the company would introduce "Mintables," which let users turn their stickers into NFTs<ref name="A2022">https://blockchain.news/news/quidd-launches-new-platform-mintablesenabling-users-to-mint-digital-collectibles-into-nfts</ref> and convert them into Etherium.<ref>https://x.com/mbram/status/1638599791490768909</ref> These brands included Dr. Seuss,<ref>https://techcrunch.com/2021/12/22/this-dapper-labs-backed-company-is-turning-dr-seuss-characters-into-nft-trading-cards/</ref> L.O.L Suprise,<ref>https://finance.yahoo.com/news/mga-entertainment-partners-quidd-l-120000526.html</ref> Disney,<ref>https://www.newswire.com/news/bare-tree-media-and-quidd-team-up-to-offer-digital-collectibles-for-21714386</ref> Spongebob,<ref>https://x.com/mbram/status/1708162937871835631</ref> Rick and Morty,<ref name="A2022" /> and others. | ||
==Data breach== | ==Consumer impact summary== | ||
====Freedom==== | |||
According to a Quidd operator, the terms allow Quidd to take away collections from users without reason.<ref>https://x.com/millerflip89/status/1876974310406885844</ref> This can be confirmed with the latest revision of the terms (July 14, 2020) in the "Quidd Disclaimers and Limitation of Liability" section, where Quidd will only refund users a maximum of $100 for damages or lost profits.<ref>https://web.archive.org/web/20240909141011/https://quidd.co/terms</ref> Most importantly, Quidd states that users "do not own the Virtual Coins or the Virtual Goods that are exchanged using the App" but rather have a "limited license" to their collections and coins. | |||
====Privacy==== | |||
The privacy policy states that Quidd can collect information on your device, including the operating system, processor information, MAC address, location, network type, language, and time spent on certain pages.<ref>https://web.archive.org/web/20241207061804/https://quidd.co/privacy</ref> There are also mentions of sharing user analytic data with third-party companies. | |||
====Business model==== | |||
Quidd's business model was to have users purchase coins and packs with real money. | |||
==Incidents== | |||
===Data breach (2019)=== | |||
In 2019, the Quidd portal was hacked, exposing 4 million user accounts.<ref>https://cybersecuritynews.com/4-million-quidd/</ref> The information in these accounts included usernames, email addresses, and passwords from the hacked accounts. The data was made for sale in October of that year. | In 2019, the Quidd portal was hacked, exposing 4 million user accounts.<ref>https://cybersecuritynews.com/4-million-quidd/</ref> The information in these accounts included usernames, email addresses, and passwords from the hacked accounts. The data was made for sale in October of that year. | ||
==Discord server== | ===Discord server (2021)=== | ||
On July 3, 2021, users discussed cdh chase packs that would be falsely advertised and mentioned the Consumer Rights Act of 2015 as a basis for a lawsuit.<ref>https://www.reddit.com/r/QuiddTrading/comments/od1cjv/lawsuits_incoming/</ref> | On July 3, 2021, users discussed cdh chase packs that would be falsely advertised and mentioned the Consumer Rights Act of 2015 as a basis for a lawsuit.<ref>https://www.reddit.com/r/QuiddTrading/comments/od1cjv/lawsuits_incoming/</ref> | ||
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On May 15, 2022, a user alleged some staff accounts were given funds to "pump demand" for drops and pass cards, with a moderator mentioning the user's first name and state in a reply they will "smack" them.<ref>https://www.reddit.com/r/QuiddTrading/comments/uqdm9v/so_when_quidd_gets_called_for_giving_cash_to/</ref> A similar incident was alleged in June where server mods would "pass cards" between each other, which was against the terms of service.<ref>https://www.reddit.com/r/QuiddTrading/comments/o72ril/quidd_did_say_anyone_passing_cards_for_chases/</ref><ref>https://www.reddit.com/r/QuiddTrading/comments/oq7c0u/trading_cards_is_against_fair_play_tos_unless_its/</ref> The server rules would prevent users from posting cheating or foul play evidence in the server.<ref>https://www.reddit.com/r/QuiddTrading/comments/o753ki/got_it_mods_are_above_the_rules_and_you_have_to/</ref> | On May 15, 2022, a user alleged some staff accounts were given funds to "pump demand" for drops and pass cards, with a moderator mentioning the user's first name and state in a reply they will "smack" them.<ref>https://www.reddit.com/r/QuiddTrading/comments/uqdm9v/so_when_quidd_gets_called_for_giving_cash_to/</ref> A similar incident was alleged in June where server mods would "pass cards" between each other, which was against the terms of service.<ref>https://www.reddit.com/r/QuiddTrading/comments/o72ril/quidd_did_say_anyone_passing_cards_for_chases/</ref><ref>https://www.reddit.com/r/QuiddTrading/comments/oq7c0u/trading_cards_is_against_fair_play_tos_unless_its/</ref> The server rules would prevent users from posting cheating or foul play evidence in the server.<ref>https://www.reddit.com/r/QuiddTrading/comments/o753ki/got_it_mods_are_above_the_rules_and_you_have_to/</ref> | ||
==Sudden closure of service | ===Sudden closure of service (2025)=== | ||
{{Quote|[[File:Quidd App Pop-up message.PNG|thumb|right|200px|alt=|The message given to users starting January 3.]] It is with a heavy heart that we share the news of Quidd’s closure. Since our beginning, we have been honored to build a space where collectors, artists, and enthusiasts could come together to celebrate the vibrant world of digital collectibles. Your creativity, passion, and unwavering support have been the heartbeat of Quidd, and for that, we are forever grateful. | {{Quote|[[File:Quidd App Pop-up message.PNG|thumb|right|200px|alt=|The message given to users starting January 3.]] It is with a heavy heart that we share the news of Quidd’s closure. Since our beginning, we have been honored to build a space where collectors, artists, and enthusiasts could come together to celebrate the vibrant world of digital collectibles. Your creativity, passion, and unwavering support have been the heartbeat of Quidd, and for that, we are forever grateful. | ||
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File:Quidd App Website 03-2025.png|The result of typing "market.onquidd.com" into a web browser as of March 2, 2025. | File:Quidd App Website 03-2025.png|The result of typing "market.onquidd.com" into a web browser as of March 2, 2025. | ||
</gallery> | </gallery> | ||
===Implications=== | ====Implications==== | ||
Before the shutdown, users could buy and sell NFT collectibles on the Quidd marketplace for virtual currency, which could be exchanged for real money through a cash account.<ref>https://web.archive.org/web/20240915231810/https://intercom.help/quidd/en/collections/2696326-cash-account</ref> In addition, it was alleged the founder Micheal Bramlage promised users before the 2019 acquisition that users could keep their collections even if the service closes.<ref>https://x.com/Ayyee38/status/1875339313501843827</ref> In the past, collectibles would be sold for as high as $255-$500 each depending on their "rarity"<ref>https://x.com/quidd/status/1367685868455092225</ref> with users spending hundreds of dollars to complete collectible sets.<ref>https://x.com/donnielemon69/status/1882145343925834149</ref> In the first week of March 2021, over $53,000 worth of withdrawals were processed.<ref>https://x.com/quidd/status/1371110813398937613</ref> | Before the shutdown, users could buy and sell NFT collectibles on the Quidd marketplace for virtual currency, which could be exchanged for real money through a cash account.<ref>https://web.archive.org/web/20240915231810/https://intercom.help/quidd/en/collections/2696326-cash-account</ref> In addition, it was alleged the founder Micheal Bramlage promised users before the 2019 acquisition that users could keep their collections even if the service closes.<ref>https://x.com/Ayyee38/status/1875339313501843827</ref> In the past, collectibles would be sold for as high as $255-$500 each depending on their "rarity"<ref>https://x.com/quidd/status/1367685868455092225</ref> with users spending hundreds of dollars to complete collectible sets.<ref>https://x.com/donnielemon69/status/1882145343925834149</ref> In the first week of March 2021, over $53,000 worth of withdrawals were processed.<ref>https://x.com/quidd/status/1371110813398937613</ref> | ||
<gallery> | <gallery> | ||
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[[File:Quidd Google Play Reviews.png|right|thumb|alt=|Google Play store reviews after service shutdown.]] | [[File:Quidd Google Play Reviews.png|right|thumb|alt=|Google Play store reviews after service shutdown.]] | ||
With their announcement on Twitter/X, users compared this behavior from Quidd to a "[https://www.coinbase.com/learn/tips-and-tutorials/what-is-a-rug-pull-and-how-to-avoid-it rug pull]."<ref>https://x.com/spencer_hames/status/1877188802642325972</ref> In addition, many users warned Quidd of a [[class action lawsuit]].<ref>https://x.com/Lex_407/status/1875563383279472987</ref> | With their announcement on Twitter/X, users compared this behavior from Quidd to a "[https://www.coinbase.com/learn/tips-and-tutorials/what-is-a-rug-pull-and-how-to-avoid-it rug pull]."<ref>https://x.com/spencer_hames/status/1877188802642325972</ref> In addition, many users warned Quidd of a [[class action lawsuit]].<ref>https://x.com/Lex_407/status/1875563383279472987</ref> | ||
==References== | ==References== | ||