Keurig: Difference between revisions

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Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.<ref name="Verge">{{Cite web|url=https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|title=Keurig’s attempt to ‘DRM’ its coffee cups totally backfired|first=Josh|last=Dzieza|work=TheVerge|date=2015-02-05|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250306161920/https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|archive-date=2025-03-06|url-status=live}}</ref>

====Market control====

Keurig produces one of the most popular coffee brewers in North America, as in 2024, shipments for brewers in the United States totaled 10.4 million (+7.3% year-over-year).<ref>{{Cite web|url=https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|title=Keurig Dr Pepper Reports Q4 and Full Year 2024 Results and Provides 2025 Outlook|date=2025-02-25|work=Keurig Dr Pepper|access-date=2025-03-27|archive-url=https://web.archive.org/web/20250328004622/https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|archive-date=2025-03-28|url-status=live}}</ref> It has been reported Keurig's userbase is about 40 million in 2024.<ref>{{Cite web|url=https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|title=Inside Keurig’s evolution from single-serve novelty to coffee powerhouse|date=2024-02-14|first=Christopher|last=Doering|work=Food Dive|access-date=2025-03-27|archive-url=https://web.archive.org/web/20240304124851/https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|archive-date=2024-03-04|url-status=live}}</ref>

==Incidents==

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 Keurig depends on the sale of cheap coffee makers and licensed K-Cups at higher prices to make a profit.<ref name="Verge">{{Cite web|url=https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|title=Keurig’s attempt to ‘DRM’ its coffee cups totally backfired|first=Josh|last=Dzieza|work=TheVerge|date=2015-02-05|access-date=2025-03-21|archive-url=https://web.archive.org/web/20250306161920/https://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired|archive-date=2025-03-06|url-status=live}}</ref>
 ====Market control====
+Keurig produces one of the most popular coffee brewers in North America, as in 2024, shipments for brewers in the United States totaled 10.4 million (+7.3% year-over-year).<ref>{{Cite web|url=https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|title=Keurig Dr Pepper Reports Q4 and Full Year 2024 Results and Provides 2025 Outlook|date=2025-02-25|work=Keurig Dr Pepper|access-date=2025-03-27|archive-url=https://web.archive.org/web/20250328004622/https://news.keurigdrpepper.com/2025-02-25-Keurig-Dr-Pepper-Reports-Q4-and-Full-Year-2024-Results-and-Provides-2025-Outlook|archive-date=2025-03-28|url-status=live}}</ref> It has been reported Keurig's userbase is about 40 million in 2024.<ref>{{Cite web|url=https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|title=Inside Keurig’s evolution from single-serve novelty to coffee powerhouse|date=2024-02-14|first=Christopher|last=Doering|work=Food Dive|access-date=2025-03-27|archive-url=https://web.archive.org/web/20240304124851/https://www.fooddive.com/news/keurig-coffee-evolution-from-single-serve-novelty-to-brewer-of-coffeehouse/701854/|archive-date=2024-03-04|url-status=live}}</ref>
 ==Incidents==