Value Based Pricing: Difference between revisions
m change Tado example for a more clearer Doordash example |
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When renewing a subscription or purchasing an item, would you care it was subject to price hikes regardless to how much profit the company is already making? Certain services may have collected information about you that helps them identify how much you are willing to pay them or use 3rd party tools to approximate how much to charge you the consumer specifically. | When renewing a subscription or purchasing an item, would you care it was subject to price hikes regardless to how much profit the company is already making? Certain services may have collected information about you that helps them identify how much you are willing to pay them or use 3rd party tools to approximate how much to charge you the consumer specifically. | ||
===Price gouging individual | ===Price gouging individual or specific consumer groups=== | ||
With specific apps that you buy stuff from may collect your data without your consent. This allows companies to charge more for the same items that you may buy again later on. These apps likely also share this type of purchase history with other providers that share similar products for profit. | With specific apps that you buy stuff from may collect your data without your consent. This allows companies to charge more for the same items that you may buy again later on. These apps likely also share this type of purchase history with other providers that share similar products for profit. | ||
===Targeted smart pricing with AI=== | ===Targeted smart pricing with AI=== | ||
When doing any type of transaction online or in person there could be some assistant watching you. This can vary from your appearance, type of diction, clicking patterns, chat logs with in the help sidebar, how often products are viewed and how frequently your looking at them. by automating all of this into a weighted model can be used to target users automatically by assuming their income bracket and adjusting prices accordingly instead of paying a marketing department do it for them. Smart pricing is the new method many companies embrace to maximize profit while reducing expenditures | |||
==Examples== | ==Examples== | ||
Walmart & Kroger using smart pricing on it's products | Walmart & Kroger plans of using smart pricing on it's in person retail products | ||
Cloudflare charging you higher rates for the same plan as other users | Cloudflare charging you higher rates for the same plan as other users | ||
Doordash charging users hidden fees based on how they use the app and what device they were ordering from | Doordash charging users hidden fees based on how they use the app and what device they were ordering from | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category:Common terms]] | [[Category:Common terms]] |