Value Based Pricing: Difference between revisions

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	Value Based Pricing (VBP), also known as Value Optimized Pricing (VOP), is a practice ~~where a business sets a~~ price of a product or service based on its estimated value to a specific consumer. This practice effectively gauges how much the consumer values what they are paying for before resorting to a competitor or creating their own solution.		Value Based Pricing (VBP), also known as Value Optimized Pricing (VOP), is the practice of setting the price of a product or service based on its estimated value to a specific consumer. This practice effectively gauges how much the consumer values what they are paying for before resorting to a competitor or creating their own solution.

	==How it works - a worked example==		==How it works - a worked example==