LiveRamp: Difference between revisions
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| | |Company=LiveRamp | ||
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|Logo=LiveRamp-logo.png | |||
|ReleaseYear=2014 | |||
|Website=https://liveramp.com/ | |||
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'''[[wikipedia:LiveRamp|LiveRamp]]''' is a data broker company that operates a data connectivity platform specializing in identity resolution and data onboarding services. The company enables businesses to connect customer data across platforms and technologies for targeted marketing and analytics purposes.<ref name="liveramp-website">{{cite web |url=https://liveramp.com/ |title=LiveRamp - The Data Collaboration Platform of Choice |website=LiveRamp |access-date=2025-05-07}}</ref> Originally founded as a startup in 2011 and acquired by Acxiom in 2014 for $310 million, LiveRamp later became the parent company's name after spinning off Acxiom's Marketing Solutions division to Interpublic Group in 2018.<ref name="wiki-liveramp">{{cite web |url=https://en.wikipedia.org/wiki/LiveRamp |title=LiveRamp - Wikipedia |website=Wikipedia |date=2024-12-11 |access-date=2025-05-07}}</ref> | '''[[wikipedia:LiveRamp|LiveRamp]]''' is a data broker company that operates a data connectivity platform specializing in identity resolution and data onboarding services. The company enables businesses to connect customer data across platforms and technologies for targeted marketing and analytics purposes.<ref name="liveramp-website">{{cite web |url=https://liveramp.com/ |title=LiveRamp - The Data Collaboration Platform of Choice |website=LiveRamp |access-date=2025-05-07}}</ref> Originally founded as a startup in 2011 and acquired by Acxiom in 2014 for $310 million, LiveRamp later became the parent company's name after spinning off Acxiom's Marketing Solutions division to Interpublic Group in 2018.<ref name="wiki-liveramp">{{cite web |url=https://en.wikipedia.org/wiki/LiveRamp |title=LiveRamp - Wikipedia |website=Wikipedia |date=2024-12-11 |access-date=2025-05-07}}</ref> | ||