The Cambridge Analytica Scandal: Difference between revisions
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Political applications: | Political applications: | ||
*Ted Cruz’s 2016 Presidential Campaign: Analytica was hired to micro-target voters with tailored ads.<ref name=":1" /> | *Ted Cruz’s 2016 Presidential Campaign: Analytica was hired to micro-target voters with tailored ads.<ref name=":1" /> | ||
*Donald Trump’s 2016 Campaign: The psychographic models allegedly helped the Trump campaign identify and persuade swing voters.<ref name=":0" /> | *Donald Trump’s 2016 Campaign: The psychographic models allegedly helped the Trump campaign identify and persuade swing voters. Although former staffer Brad Parscale had ties to Analytica, the campaign denied knowingly using improperly obtained data.<ref name=":0" /><ref>{{Cite news |last=Overly |first=Steven |date=March 17, 2018 |title=Report: Trump-linked firm exploited data on 50 million Facebook users |url=https://www.politico.com/story/2018/03/17/facebook-trump-campaign-data-cambridge-analytica-423599 |work=Politico}}</ref> | ||
*Brexit Referendum (2016): Analytica was linked to the pro-Brexit group, Leave EU, though investigations later found no direct evidence of significant involvement. | *Brexit Referendum (2016): Analytica was linked to the pro-Brexit group, Leave EU, though investigations later found no direct evidence of significant involvement. | ||
===Whistleblower revelations=== | ===Whistleblower revelations=== | ||