AirAsia: Difference between revisions
Created documentation and screenshots of scummy AirAsia spam practices. |
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=== Multi-step friction to unsubscribe from AirAsia marketing spam === | === Multi-step friction to unsubscribe from AirAsia marketing spam === | ||
Since most users will learn about the spam later, the unsubscribe process is in reality an 8-step process that takes 8 clicks and user login, instead of 3 suggested by AirAsia's Privacy Statement page: | |||
# User clicks on unsubscribe button at bottom of AirAsia promotional email. | # User clicks on unsubscribe button at bottom of AirAsia promotional email. | ||
# Instead of directly unsubscribing the user or bringing them to an unsubscribe confirmation page, users are instead linked to their account "Notification Preferences" page where they have to log in. | # Instead of directly unsubscribing the user or bringing them to an unsubscribe confirmation page, users are instead linked to their account "Notification Preferences" page where they have to log in. | ||
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## Another dark pattern/deceptive labeling here from AirAsia is "Pause all communications" implies the user would stop receiving any communications whatsoever. Users would typically want their booking emails, travel itinerary, etc so they would not think of clicking this option. | ## Another dark pattern/deceptive labeling here from AirAsia is "Pause all communications" implies the user would stop receiving any communications whatsoever. Users would typically want their booking emails, travel itinerary, etc so they would not think of clicking this option. | ||
## In fine print above this button, there is a statement "Your account activities, transactional updates, payment updates, booking and delivery information are compulsory." Meaning such emails will be delivered regardless and "communications" in "Pause all communications" really refers to promotional/marketing spam. | ## In fine print above this button, there is a statement "Your account activities, transactional updates, payment updates, booking and delivery information are compulsory." Meaning such emails will be delivered regardless and "communications" in "Pause all communications" really refers to promotional/marketing spam. | ||
== References == | |||