Telly: Difference between revisions
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| | |ArticleType=Product<!--i mean it's pretty much a product and a service but i can't think of any concise verbage for what lies between--> | ||
| | |Category=TVs, Smart TVs | ||
| | |Company=Telly | ||
| | |Description=A smart TV sent to consumers for free in exchange for constant advertising and data collection. | ||
| | |InProduction=Yes | ||
|Logo=Telly.png | |||
|ReleaseYear=2023 | |||
|Website=https://www.telly.com/ | |||
}} | }} | ||
'''Telly''' is a line of free smart | '''Telly''' is a line of free smart TVs created in 2023 by Ilya Pozin.<ref>{{Cite web|url=https://variety.com/2023/digital/news/telly-free-4ktv-second-screen-advertising-ilya-pozin-1235611509/|title=Startup Telly Plans to Give Away 500,000 Free 4K TVs This Year. The Catch? The Sets Have a Second Screen That Constantly Shows You Ads |first=Todd|last=Spangler|work=Variety|date=2023-05-15|access-date=2025-04-01|archive-url=https://web.archive.org/web/20250129025641/https://variety.com/2023/digital/news/telly-free-4ktv-second-screen-advertising-ilya-pozin-1235611509/|archive-date=2025-01-29|url-status=live}}</ref> The TV is free, as the cost is recuperated by displaying ads on an auxiliary display below the main 55-inch screen. Customers who request a TV provide demographic information to Telly and a camera stays on while the TV is active. | ||
The television requires a constant camera feed and internet connection, which then shows personalized ads to the user on its second screen.<ref name="wired">{{Cite web|url=https://www.wired.com/story/telly-tv-free-privacy/|title=The True Cost of a Free TV|first=Amanda|last=Hoover|date=2023-05-17|work=Wired|access-date=2025-04-01|archive-url=https://web.archive.org/web/20240926140050/https://www.wired.com/story/telly-tv-free-privacy/|archive-date=2024-09-26|url-status=live}}</ref> Users cannot cover the secondary display, as they would not be able to navigate the TVs UI, and it is also against the terms of service.<ref name=":0">{{Cite web |last=Roth |first=Emma |date=2025-09-28 |title=I spent three months with Telly, the free TV that’s always showing ads |url=https://www.theverge.com/televisions/777588/telly-tv-hands-on-ads |access-date=2026-01-25 |website=The Verge}}</ref> | |||
==Consumer impact summary== | ==Consumer impact summary== | ||
==== Business model ==== | |||
The product is fully subsidized by advertising and data collection. Users who opt out of the data policy are forced to return the TV or pay over $1,000 for it.<ref name="wired" /> The business model is apathy, a resounding sigh of "well, I'm already being tracked, may as well get a free TV!" | |||
====Privacy==== | ====Privacy==== | ||
The product is fully subsidized by advertising and data collection. Telly TV collects metadata about the length of your viewing sessions and has [[automatic content recognition]], where it observes the channels you use and snapshots of the audio and video content you have watched. The device has a motion-tracking microphone and a camera. It closely tracks all interaction with the UI as well as the number of people in the room with the TV.<ref name="wired" /> The TVs also have a built-in sensor that can detect the number of people who are watching at any particular time.<ref>{{Cite web|url=https://www.zdnet.com/home-and-office/home-entertainment/i-tested-this-free-tv-in-return-for-watching-targeted-ads-and-was-pleasantly-surprised/|title=I tested this 'Free TV' in return for watching targeted ads - and was pleasantly surprised |first=Artie|last=Beaty|work=ZD Net|date=2024-08-08|access-date=2025-04-01|archive-url=https://web.archive.org/web/20250216124017/https://www.zdnet.com/home-and-office/home-entertainment/i-tested-this-free-tv-in-return-for-watching-targeted-ads-and-was-pleasantly-surprised/|archive-date=2025-02-16|url-status=live}}</ref> The camera has a privacy shutter, but it is software controlled.<ref name=":0" /> | |||
== | ==== User freedom ==== | ||
Users do not own their devices; in a literal and legal sense, Telly retains ownership of the device even once it is in your home. Under threat of a $1,000 penalty, the user cannot sell or dispose of this device, and they cannot obscure the ads. Opening the Telly enclosure is a violation of the terms of service. You are required to keep the device connected to the internet.<ref>{{Cite web |date=2024-10-02 |title=Telly Product Terms of Service |url=https://www.telly.com/bdtos |access-date=2026-01-25 |website=Telly}}</ref> | |||
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==References== | ==References== | ||