Jump to content

Flo: Difference between revisions

From Consumer Rights Wiki
Pancho (talk | contribs)
m Added categories
Fixed references issues with date format, moved cargo to top of article, and added consumer impact summary
Line 1: Line 1:
'''Flo''' '''Health''', typically shortened to '''Flo''', is a health company founded in Belarus; currently located in the United States, United Kingdom, Amsterdam, and Lithuania, but available worldwide.<ref>{{Cite news |last=Magistretti |first=Bérénice |date=11 Aug 2017 |title=Flo raises $5 million for its AI-powered period-tracking app |url=https://venturebeat.com/entrepreneur/flo-raises-5-million-for-its-ai-powered-femtech-app/ |url-status=live |access-date=12 Aug 2025 |work=[[Venture Beat]]}}</ref> <ref name=":0">{{Cite web |date=13 Aug 2025 |title=About Flo |url=https://flo.health/about-flo |url-status=live |access-date=13 Aug 2025 |website=flo.health}}</ref> Their flagship product is an app, named '''Flo''', designed for period-tracking and pregnancy-tracking. As of Aug. 2025, Flo boasts 68m monthly active users and 380m downloads internationally. <ref name=":0" />
{{CompanyCargo
{{CompanyCargo
|Founded=2015
|Founded=2015
Line 7: Line 5:
|Website=[https://www.flo.health/ flo.health]
|Website=[https://www.flo.health/ flo.health]
|Logo=Flo-logo.png}}
|Logo=Flo-logo.png}}
'''Flo''' '''Health''', typically shortened to '''Flo''', is a health company founded in Belarus; currently located in the United States, United Kingdom, Amsterdam, and Lithuania, but available worldwide.<ref>{{Cite news |last=Magistretti |first=Bérénice |date=2017-08-11|title=Flo raises $5 million for its AI-powered period-tracking app |url=https://venturebeat.com/entrepreneur/flo-raises-5-million-for-its-ai-powered-femtech-app/ |url-status=live |access-date=2025-08-12|work=[[Venture Beat]]}}</ref> <ref name=":0">{{Cite web |date=2025-08-13|title=About Flo |url=https://flo.health/about-flo |url-status=live |access-date=2025-08-13|website=flo.health}}</ref> Their flagship product is an app, named '''Flo''', designed for period-tracking and pregnancy-tracking. As of Aug. 2025, Flo boasts 68m monthly active users and 380m downloads internationally. <ref name=":0" />
==Consumer impact summary==
{{Ph-C-CIS}}
==Incidents==
==Incidents==
===Selling Data to Meta (2016-2025)===
===Selling Data to Meta (2016-2025)===
Since 2016, it has been alleged that Flo was sending user's private health information to [[Meta]]. Flo has denied these claims, yet an investigation led by journal Privacy International included them in a group of 36 period-tracking apps which sent data through [[Facebook]]'s Facebook Software Development Kit (SDK); whether or not the user has an account with Facebook.<ref>{{Cite web |date=09 Sep 2019 |title=No Body's Business But Mine: How Menstruation Apps Are Sharing Your Data |url=https://privacyinternational.org/long-read/3196/no-bodys-business-mine-how-menstruations-apps-are-sharing-your-data |url-status=live |access-date=13 Aug 2025 |website=privacyinternational.org}}</ref><ref>{{Cite web |date=22 Feb 2019 |title=Period tracking app says it will stop sharing health data with Facebook |url=https://mashable.com/article/flo-period-tracking-app-will-stop-sharing-data-with-facebook?test_uuid=003aGE6xTMbhuvdzpnH5X4Q&test_variant=a |url-status=live |access-date=13 Aug 2025 |website=mashable.com}}</ref>
Since 2016, it has been alleged that Flo was sending user's private health information to [[Meta]]. Flo has denied these claims, yet an investigation led by journal Privacy International included them in a group of 36 period-tracking apps which sent data through [[Facebook]]'s Facebook Software Development Kit (SDK); whether or not the user has an account with Facebook.<ref>{{Cite web |date=2019-09-09|title=No Body's Business But Mine: How Menstruation Apps Are Sharing Your Data |url=https://privacyinternational.org/long-read/3196/no-bodys-business-mine-how-menstruations-apps-are-sharing-your-data |url-status=live |access-date=2025-08-13|website=privacyinternational.org}}</ref><ref>{{Cite web |date=2019-02-22|title=Period tracking app says it will stop sharing health data with Facebook |url=https://mashable.com/article/flo-period-tracking-app-will-stop-sharing-data-with-facebook?test_uuid=003aGE6xTMbhuvdzpnH5X4Q&test_variant=a |url-status=live |access-date=2025-08-13|website=mashable.com}}</ref>


===FTC Files Complaint Against Flo (June 22, 2021)===
===FTC Files Complaint Against Flo (June 22, 2021)===
According to an FTC complaint filed against Flo in 2020, the company shared private and intimate data of individuals to: [[Google]], Meta, AppsFlyer, and Flurry, without users' consent. <ref>{{Cite web |date=22 Jun 2021 |title=Flo Health, Inc. |url=https://www.ftc.gov/enforcement/cases-proceedings/1923133/flo-health-inc |url-status=live |access-date=13 Aug 2025 |website=ftc.gov}}</ref>
According to an FTC complaint filed against Flo in 2020, the company shared private and intimate data of individuals to: [[Google]], Meta, AppsFlyer, and Flurry, without users' consent. <ref>{{Cite web |date=2021-06-22|title=Flo Health, Inc. |url=https://www.ftc.gov/enforcement/cases-proceedings/1923133/flo-health-inc |url-status=live |access-date=2025-08-13|website=ftc.gov}}</ref>


===Class Action Lawsuit (2024)===
===Class Action Lawsuit (2024)===
The Supreme Court of British Columbia, Canada, certified a class action lawsuit against Flo due to the findings and allegations of selling personal data without consumer consent.<ref>{{Cite news |last=Schmunk |first=Rhianna |date=08 Mar 2024 |title=Lawsuit claiming Flo Health app shared intimate data with Facebook greenlit as Canadian class action |url=https://www.cbc.ca/news/canada/british-columbia/flo-health-privacy-class-action-1.7137600c |url-status=live |work=[[CBC Canada]]}}</ref>
The Supreme Court of British Columbia, Canada, certified a class action lawsuit against Flo due to the findings and allegations of selling personal data without consumer consent.<ref>{{Cite news |last=Schmunk |first=Rhianna |date=2024-03-08|access-date=2025-08-13|title=Lawsuit claiming Flo Health app shared intimate data with Facebook greenlit as Canadian class action |url=https://www.cbc.ca/news/canada/british-columbia/flo-health-privacy-class-action-1.7137600c |url-status=live |work=[[CBC Canada]]}}</ref>


===Lawsuit in California (2025)===
===Lawsuit in California (2025)===
A jury in California unanimously agreed that Flo violated the privacy rights afforded to California users by the California Consumer Privacy Act (CCPA) for mishandling the data between non-consenting parties. <ref>{{Cite web |date=04 Aug 2025 |title=Frasco v. Flo Health, Inc. - Jury Verdict — Document #756 |url=https://www.courtlistener.com/docket/55370837/756/frasco-v-flo-health-inc/ |url-status=live |access-date=13 Aug 2025 |website=courtlistener.com}}</ref>
A jury in California unanimously agreed that Flo violated the privacy rights afforded to California users by the California Consumer Privacy Act (CCPA) for mishandling the data between non-consenting parties. <ref>{{Cite web |date=2025-08-04 |title=Frasco v. Flo Health, Inc. - Jury Verdict — Document #756 |url=https://www.courtlistener.com/docket/55370837/756/frasco-v-flo-health-inc/ |url-status=live |access-date=2025-08-13|website=courtlistener.com}}</ref>


==Products==
==Products==

Revision as of 01:40, 14 August 2025

Flo
Basic information
Founded 2015
Legal Structure Private
Industry Health
Official website flo.health

Flo Health, typically shortened to Flo, is a health company founded in Belarus; currently located in the United States, United Kingdom, Amsterdam, and Lithuania, but available worldwide.[1] [2] Their flagship product is an app, named Flo, designed for period-tracking and pregnancy-tracking. As of Aug. 2025, Flo boasts 68m monthly active users and 380m downloads internationally. [2]

Consumer impact summary

Overview of concerns that arise from the conduct towards users of the product (if applicable):

  • User Freedom
  • User Privacy
  • Business Model
  • Market Control

Add your text below this box. Once this section is complete, delete this box by clicking on it and pressing backspace.


Incidents

Selling Data to Meta (2016-2025)

Since 2016, it has been alleged that Flo was sending user's private health information to Meta. Flo has denied these claims, yet an investigation led by journal Privacy International included them in a group of 36 period-tracking apps which sent data through Facebook's Facebook Software Development Kit (SDK); whether or not the user has an account with Facebook.[3][4]

FTC Files Complaint Against Flo (June 22, 2021)

According to an FTC complaint filed against Flo in 2020, the company shared private and intimate data of individuals to: Google, Meta, AppsFlyer, and Flurry, without users' consent. [5]

Class Action Lawsuit (2024)

The Supreme Court of British Columbia, Canada, certified a class action lawsuit against Flo due to the findings and allegations of selling personal data without consumer consent.[6]

Lawsuit in California (2025)

A jury in California unanimously agreed that Flo violated the privacy rights afforded to California users by the California Consumer Privacy Act (CCPA) for mishandling the data between non-consenting parties. [7]

Products

  • Flo App - An app for tracking a woman's menstrual cycle; also used for tracking pregnancies.[2]

References

  1. Magistretti, Bérénice (2017-08-11). "Flo raises $5 million for its AI-powered period-tracking app". Venture Beat. Retrieved 2025-08-12.{{cite news}}: CS1 maint: url-status (link)
  2. 2.0 2.1 2.2 "About Flo". flo.health. 2025-08-13. Retrieved 2025-08-13.{{cite web}}: CS1 maint: url-status (link)
  3. "No Body's Business But Mine: How Menstruation Apps Are Sharing Your Data". privacyinternational.org. 2019-09-09. Retrieved 2025-08-13.{{cite web}}: CS1 maint: url-status (link)
  4. "Period tracking app says it will stop sharing health data with Facebook". mashable.com. 2019-02-22. Retrieved 2025-08-13.{{cite web}}: CS1 maint: url-status (link)
  5. "Flo Health, Inc". ftc.gov. 2021-06-22. Retrieved 2025-08-13.{{cite web}}: CS1 maint: url-status (link)
  6. Schmunk, Rhianna (2024-03-08). "Lawsuit claiming Flo Health app shared intimate data with Facebook greenlit as Canadian class action". CBC Canada. Retrieved 2025-08-13.{{cite news}}: CS1 maint: url-status (link)
  7. "Frasco v. Flo Health, Inc. - Jury Verdict — Document #756". courtlistener.com. 2025-08-04. Retrieved 2025-08-13.{{cite web}}: CS1 maint: url-status (link)