Clippy Campaign: Difference between revisions

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 Individuals supporting [[Right to repair|Right to Repair]] or generally supporting resistance to anti-ownership activities show their size as a group and solidarity with each other by changing their profile images to a Clippy.
-While the individual action itself may not change much, it’s a simple task that gets users invested in the movement. Similar to the [https://en.m.wikipedia.org/wiki/Sunk_cost Sunk Cost Fallacy], the movement encourages a small amount of effort initially and progresses into more noticeable and reformative acts for the shared goal.
+While the individual action itself may not change much, it’s a simple task that gets users invested in the movement. The movement encourages a small amount of effort initially and progresses into more noticeable and reformative acts for the shared goal. Incorporating principles of the [https://en.m.wikipedia.org/wiki/Sunk_cost Sunk Cost Fallacy], small amounts of energy investment can add up and create loyalty to the movement.
 ==Why==