Audi basic HVAC "Sync" function paywalled: Difference between revisions
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==Consumer response== | ==Consumer response== | ||
Some users on [[Reddit]], in direct response to the incident, were fearful and frustrated about the possible future of the automotive industry. Many believed this would result in subscriptions being required to access most functions, imagining a reality where many of even the most basic features are locked behind paywalls.<ref>{{Cite web |date=5 Apr 2022 |title=A dashboard button leads to a Reddit reckoning about over-the-air car software |url=https://thenextweb.com/news/a-blank-hvac-button-reveals-a-deeper-fear-about-ota-car-software#:~:text=A%20portal%20to,Raid%20Shadow%20Legends. |access-date=21 Aug 2025 |website=The Next Web}}</ref> | |||
Some users on Reddit, in direct response to the incident, were fearful and frustrated about the possible future of the automotive industry. Many believed this would result in subscriptions being required to access most functions, imagining a reality where many of even the most basic features are locked behind paywalls.<ref>{{Cite web |date=5 Apr 2022 |title=A dashboard button leads to a Reddit reckoning about over-the-air car software |url=https://thenextweb.com/news/a-blank-hvac-button-reveals-a-deeper-fear-about-ota-car-software#:~:text=A%20portal%20to,Raid%20Shadow%20Legends. |access-date=21 Aug 2025 |website=The Next Web}}</ref> | |||
Others were more generally opposed to features that are only available through subscriptions. In a survey conducted by the Cox Automotive, 58% of respondents stated that FoD, atleast initially, would be "too expensive," and 69% stated that if the features were only available via subscription, they would "shop elsewhere."<ref>{{Cite web |date=8 May 2023 |title=Selling Subscription-based Vehicle Features Will Challenge Automakers in Unexpected Ways |url=https://www.coxautoinc.com/market-insights/selling-subscription-based-vehicle-features-will-challenge-automakers-in-unexpected-ways/#:~:text=The%20study%20suggests,the%20research%20shows. |access-date=21 Aug 2025 |website=Cox Automotive}}</ref> However, only 21% were previously aware of FoD, and 65% believe that if free-trials for subscriptions were provided, they'd be more likely to consider a brand. | Others were more generally opposed to features that are only available through subscriptions. In a survey conducted by the Cox Automotive, 58% of respondents stated that FoD, atleast initially, would be "too expensive," and 69% stated that if the features were only available via subscription, they would "shop elsewhere."<ref>{{Cite web |date=8 May 2023 |title=Selling Subscription-based Vehicle Features Will Challenge Automakers in Unexpected Ways |url=https://www.coxautoinc.com/market-insights/selling-subscription-based-vehicle-features-will-challenge-automakers-in-unexpected-ways/#:~:text=The%20study%20suggests,the%20research%20shows. |access-date=21 Aug 2025 |website=Cox Automotive}}</ref> However, only 21% were previously aware of FoD, and 65% believe that if free-trials for subscriptions were provided, they'd be more likely to consider a brand. | ||