Consent-or-pay: Difference between revisions
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Consent-or-pay is an emerging business tactic in response to the passing of the [[General Data Protection Regulation|General Data Protection Regulation (GDPR)]] where viewers of a website must either accept all cookies for targeted ads or pay a small monthly sum to avoid data tracking. This tactic is controversial to consumers and policymakers alike and is viewed by many as coercive. However, the tactic has proven effective and is gaining wider adoption. As of August of 2025, 16 out of 50 of the biggest UK news websites have implemented consent-or-pay.<ref>{{Cite web |title=Press Gazette, More UK news publishers are adopting ‘consent or pay’ advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/}}</ref> | Consent-or-pay is an emerging business tactic in response to the passing of the [[General Data Protection Regulation|General Data Protection Regulation (GDPR)]] where viewers of a website must either accept all cookies for targeted ads or pay a small monthly sum to avoid data tracking. This tactic is controversial to consumers and policymakers alike and is viewed by many as coercive. However, the tactic has proven effective and is gaining wider adoption. As of August of 2025, 16 out of 50 of the biggest UK news websites have implemented consent-or-pay.<ref>{{Cite web |title=Press Gazette, More UK news publishers are adopting ‘consent or pay’ advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/}}</ref> | ||
== Background == | ==Background== | ||
''Main | ''Main article:'' [[General Data Protection Regulation]] | ||
==How it works== | ==How it works== | ||
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In June of 2025, the European Commission stated that Meta's continued practice of consent-or-pay may accrue daily fines. | In June of 2025, the European Commission stated that Meta's continued practice of consent-or-pay may accrue daily fines. | ||
== Other uses == | ==Other uses== | ||
=== News organizations === | ===News organizations=== | ||
News organization websites appear to be the most common practitioner of the consent-or-pay model, effectively paywalling their free content by collecting data or money. These organizations include: | News organization websites appear to be the most common practitioner of the consent-or-pay model, effectively paywalling their free content by collecting data or money. These organizations include: | ||
* The Mirror | *The Mirror | ||
* The Independent | *The Independent | ||
==Response== | ==Response== | ||