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moved some text up to the main incidents section. whole article needs untanglisng and deduplicating between controversies and incidents
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===Blocking sideloading of unverified Android apps===
===Blocking sideloading of unverified Android apps===
{{Main|Google blocking sideloading of unverified Android apps}}
{{Main|Google blocking sideloading of unverified Android apps}}
On 25 August 2025, '''[[Google]]''' announced that starting in 2026 it will block the installation of Android apps from outside the Play Store unless the developer has verified their identity with Google. The policy will first roll out in Brazil, Indonesia, Singapore, and Thailand in September 2026, with global enforcement targeted for 2027.<ref name=":0">{{Cite web |last=Frey |first=Suzanne |date=25 Aug 2025 |title=A new layer of security for certified Android devices |url=https://android-developers.googleblog.com/2025/08/elevating-android-security.html |url-status=live |access-date=25 Aug 2025 |website=Android Developers Blog}}</ref><ref name=":1">{{Cite web |last=Perez |first=Sarah |date=25 Aug 2025 |title=Google will require developer verification for Android apps outside the Play Store |url=https://techcrunch.com/2025/08/25/google-will-require-developer-verification-for-android-apps-outside-the-play-store/ |url-status=live |access-date=25 Aug 2025 |website=TechCrunch}}</ref> This marks a significant change to Android's long-standing support for sideloading apps and has sparked debate among developers, consumers, and digital rights advocates.<ref name=":2">{{Cite web |last=Anderson |first=Tim |date=26 Aug 2025 |title=Google kneecaps indie Android devs, forces them to register |url=https://www.theregister.com/2025/08/26/android_developer_verification_sideloading |url-status=live |access-date=26 Aug 2025 |website=The Register}}</ref><ref name=":3">{{Cite web |first= |date=26 Aug 2025 |title=Google will block sideloading of unverified Android apps starting next year |url=https://www.bleepingcomputer.com/forums/t/810335/google-will-block-sideloading-of-unverified-android-apps-starting-next-year |url-status=live |access-date=26 Aug 2025 |website=BleepingComputer}}</ref>
On 25 August 2025, '''[[Google]]''' announced that starting in 2026 it will block the installation of Android apps from outside the Play Store unless the developer has verified their identity with Google. The policy will first roll out in Brazil, Indonesia, Singapore, and Thailand in September 2026, with global enforcement targeted for 2027.<ref name=":0">{{Cite web |last=Frey |first=Suzanne |date=25 Aug 2025 |title=A new layer of security for certified Android devices |url=https://android-developers.googleblog.com/2025/08/elevating-android-security.html |url-status=live |access-date=25 Aug 2025 |website=Android Developers Blog}}</ref><ref name=":1">{{Cite web |last=Perez |first=Sarah |date=25 Aug 2025 |title=Google will require developer verification for Android apps outside the Play Store |url=https://techcrunch.com/2025/08/25/google-will-require-developer-verification-for-android-apps-outside-the-play-store/ |url-status=live |access-date=25 Aug 2025 |website=TechCrunch}}</ref> This marks a significant change to Android's long-standing support for sideloading apps.
 
Devices without Google Mobile Services or running custom ROMs are exempt{{CitationNeeded}}. Critics argue this restricts user freedom, impacts independent developers, and may enable Google to block apps it disapproves of, such as ad-blockers, raising concerns about privacy and control over personal devices.<ref name=":2">{{Cite web |last=Anderson |first=Tim |date=26 Aug 2025 |title=Google kneecaps indie Android devs, forces them to register |url=https://www.theregister.com/2025/08/26/android_developer_verification_sideloading |url-status=live |access-date=26 Aug 2025 |website=The Register}}</ref><ref name=":3">{{Cite web |first= |date=26 Aug 2025 |title=Google will block sideloading of unverified Android apps starting next year |url=https://www.bleepingcomputer.com/forums/t/810335/google-will-block-sideloading-of-unverified-android-apps-starting-next-year |url-status=live |access-date=26 Aug 2025 |website=BleepingComputer}}</ref>
==Controversies==
==Controversies==


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Google prohibits tech support ads on their platform if they are not authorised by the manufacturer.<ref>{{Cite web |last=Graff |first=David |date=31 Aug 2018 |title=Restricting ads in third-party tech support services |url=https://blog.google/products/ads/restricting-ads-third-party-tech-support-services/ |website=Google}}</ref>
Google prohibits tech support ads on their platform if they are not authorised by the manufacturer.<ref>{{Cite web |last=Graff |first=David |date=31 Aug 2018 |title=Restricting ads in third-party tech support services |url=https://blog.google/products/ads/restricting-ads-third-party-tech-support-services/ |website=Google}}</ref>


=== Google Sideloading Requirements ===
Starting in September 2026, Google will enforce new developer verification requirements for Android apps installed via sideloading or third-party app stores in Brazil, Indonesia, Singapore, and Thailand, with a global rollout planned for 2027{{CitationNeeded}}. Developers must verify their identity by providing personal details such as legal name, address, email, phone number, and possibly a government ID, and register their app package names through a new Android Developer Console. This applies to apps distributed outside Google Play, aiming to reduce malware and fraud from unverified sources, which Google claims are over 50 times more likely to contain malware compared to Play Store apps. Devices without Google Mobile Services or running custom ROMs are exempt. Critics argue this restricts user freedom, impacts independent developers, and may enable Google to block apps it disapproves of, such as ad-blockers, raising concerns about privacy and control over personal devices.[https://developer.android.com/developer-verification]


==Anti-consumer legal cases==
==Anti-consumer legal cases==