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==Effectiveness==
==Effectiveness==
The impact of the consent-or-pay model varies.
The impact of the consent-or-pay model varies.<!-- This area is more or less a link dump and still needs to be reworked more thoroughly.  -->


*Advertising Week reported in September 2023 that 30% of users accepted cookies post-GDPR.<ref>{{Cite web |last=Mititelu |first=Andra |title=As the Open Marketplace Fails, Advertisers Are Turning to Publishers to Reach Audiences |url=https://advertisingweek.com/as-the-open-marketplace-fails-advertisers-are-turning-to-publishers-to-reach-audiences/ |website=Advertising Week |date=2023
*Advertising Week reported in September 2023 that 30% of users accepted cookies post-GDPR.<ref>{{Cite web |last=Mititelu |first=Andra |title=As the Open Marketplace Fails, Advertisers Are Turning to Publishers to Reach Audiences |url=https://advertisingweek.com/as-the-open-marketplace-fails-advertisers-are-turning-to-publishers-to-reach-audiences/ |website=Advertising Week |date=2023