Negative option marketing: Difference between revisions
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{{StubNotice}} | {{StubNotice}} | ||
'''Negative option marketing | '''Negative option marketing''' or NOM, is a practice in which businesses proactively make changes that restrict users freedoms in ways that take the users silence or inaction to be acceptance of the terms set by a company. | ||
==How it works== | ==How it works== | ||
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By making the process as easy as possible weather it be creating an account or subscribing to a service users should have a say on if there account should be deleted or a subscription canceled by not providing these options to consumers they are effectively trapped for what they signed up for | By making the process as easy as possible weather it be creating an account or subscribing to a service users should have a say on if there account should be deleted or a subscription canceled by not providing these options to consumers they are effectively trapped for what they signed up for | ||
=== Loss of ownership === | ===Loss of ownership=== | ||
Specific devices like cameras, watches, light bulbs etc... may require app activation to use something that should "just work" out of the box. But instead force you to download something you did not consent to when purchasing it | Specific devices like cameras, watches, light bulbs etc... may require app activation to use something that should "just work" out of the box. But instead force you to download something you did not consent to when purchasing it | ||