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'''DuckDuckGo''', is an American software company focused on online privacy. It was founded in September 25, 2008, by Gabriel Weinberg.<ref> https://duckduckgo.com/about </ref> DuckDuckGo's flagship product is a search engine of the same name. Additionally, DuckDuckGo also claims to offer features like encryption and tracker blocking to enhance online security.<ref> https://umatechnology.org/duckduckgo-guide-comprehensive-feature-analysis/</ref>   
DuckDuckGo is an American software company focused on online privacy, and was founded in 2008 by Gabriel Weinberg.<ref> https://duckduckgo.com/about </ref>    


==Consumer impact summary==
==Consumer impact summary==
===Freedom===
===Freedom===
Despite its reputation for privacy and freedom, DuckDuckGo has had controversies regarding removed/de-ranked content, raising concerns about the extent of its unrestricted search results.<ref> https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation</ref><ref> https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/</ref>
DuckDuckGo had removed/de-ranked certain content, raising concerns about the extent of its unrestricted search results.<ref> https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation</ref><ref> https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/</ref>


===Privacy===
===Privacy===
While its user privacy is significantly better than most other mainstream search engines, DuckDuckGo's browser has been involved in controversies in regards to discrimination in blocking trackers.<ref> https://www.bleepingcomputer.com/news/security/duckduckgo-browser-allows-microsoft-trackers-due-to-search-agreement/</ref>
DuckDuckGo browser had specifically allowed Microsoft trackers to continue running, at the expense of user privacy.<ref> https://www.bleepingcomputer.com/news/security/duckduckgo-browser-allows-microsoft-trackers-due-to-search-agreement/</ref>


===Business model===
===Business model===
DuckDuckGo primarily generates revenue through keyword-based advertising.<ref> https://umatechnology.org/the-truth-about-duckduckgo-monetization/</ref> In addition to this, DuckDuckGo also earns income from subscription fees paid to access its Privacy Pro feature.<ref> https://duckduckgo.com/duckduckgo-help-pages/privacy-pro </ref>
DuckDuckGo primarily generates revenue through showing ads in the search results. The advertisements are only indicative of the keywords used in the search.<ref> https://umatechnology.org/the-truth-about-duckduckgo-monetization/</ref> In addition to this, DuckDuckGo also earns income from subscription fees paid to access its Privacy Pro feature.<ref> https://duckduckgo.com/duckduckgo-help-pages/privacy-pro </ref> This subscription sells DuckDuckGo VPN, Personal Information Removal, Identity Theft Restoration, and Advanced AI models<ref>{{Cite web |last=Weinberg |first=Gabriel |date=4 Sep 2025 |title=The DuckDuckGo subscription now includes more advanced AI chat models, along with VPN & more |url=https://spreadprivacy.com/ai-subscription/ |url-status=live |access-date=21 Nov 2025 |website=spreadprivacy.com}}</ref>


===Market control===
===Market control===
DuckDuckGo is a relatively niche search engine in comparison to behemoths in the space such as [[Google]], and to a lesser degree, [[Bing]].<ref> https://www.statista.com/statistics/1220046/duckduckgo-search-engine-market-share-by-region/</ref> However, when compared to other privacy-focused search engines DuckDuckGo fares pretty well against competition.
According to Statista, DuckDuckGo takes up around 2% of the U.S. search engine market. More prevalent search engines such as [[Google]], and to a lesser degree, [[Bing]], take up most of the search engine market.<ref> https://www.statista.com/statistics/1220046/duckduckgo-search-engine-market-share-by-region/</ref> However, when compared to other privacy-focused search engines DuckDuckGo is one of the most prevalent{{Citation needed|date=November 2025}}.


==Incidents==
==Incidents==
This is a list of all consumer protection incidents related to this product. Any incidents not mentioned here can be found in the [[:Category:{{PAGENAME}}|{{PAGENAME}} category]].
This is a list of all consumer protection incidents related to this product. Any incidents not mentioned here can be found in the [[:Category:{{PAGENAME}}|{{PAGENAME}} category]].


===Piracy Censorship (2022.04.15)===
===Piracy censorship (2022)===
DuckDuckGo had removed the search results for numerous popular pirate websites, including The Pirate Bay, 1337x, and Fmovies<ref>https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/</ref>{{Update needed|date={{subst:November}} {{subst:2025}}|reason=Pirate Bay is still reachable}}.


:''Main article: [https://torrentfreak.com/duckduckgo-removes-pirate-sites-and-youtube-dl-from-its-search-results-220415/ link to the main article]''
===Tracking block bias (2022)===
DuckDuckGo has completely removed the search results for numerous popular pirate websites, including The Pirate Bay, 1337x, and Fmovies.


===Tracking Block Bias (2022.05.22)===
DuckDuckGo's privacy browser allows Microsoft trackers on third-party websites due to a search syndication agreement with [[Microsoft]]. However, this changed in August when DuckDuckGo’s contract with Microsoft expired, and Microsoft’s tracking was also blocked<ref>https://www.bleepingcomputer.com/news/security/duckduckgo-browser-allows-microsoft-trackers-due-to-search-agreement/</ref>.


:''Main article: [https://www.bleepingcomputer.com/news/security/duckduckgo-browser-allows-microsoft-trackers-due-to-search-agreement/ link to the main article]''
===Political censorship (2025)===
 
DuckDuckGo’s owner announced that the search engine would be de-ranking websites deemed to spread Russian misinformation<ref>https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation</ref>.  
DuckDuckGo's privacy browser allows Microsoft trackers on third-party websites due to a search syndication agreement with [[Microsoft]]. However, this changed in August when DuckDuckGo’s contract with Microsoft expired, and Microsoft’s tracking was also blocked.
 
===Political Censorship (2025.01.03)===
 
:''Main article: [https://www.pcmag.com/news/duckduckgo-to-down-rank-sites-associated-with-russian-disinformation link to the main article]''
DuckDuckGo’s owner announced that the search engine would be de-ranking websites deemed to spread Russian misinformation.  


==See also==
==See also==