False equivalence: fixed ref error
“small” nahh lets be mean to big tech
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*'''Consent''' to the use of cookies and personal data for targeted advertising, '''or'''
*'''Consent''' to the use of cookies and personal data for targeted advertising, '''or'''
*'''Pay''' a small monthly fee to access the service without tracking.
*'''Pay''' a monthly fee to access the service without tracking.


The practice has been the subject of discussion among regulators, policymakers, and consumer advocates, with many viewing the practice as undermining the principle of meaningful consent within the General Data Protection Regulation. Consent-or-pay has been adopted by a number of large online platforms and news organizations. As of August 2025, 16 of the 50 largest UK news websites had implemented a consent-or-pay model.<ref name="Press Gazette">{{Cite web |first=Charlotte |last=Tobitt |title=Press Gazette, More UK news publishers are adopting 'consent or pay' advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |url-access=limited |date=21 Aug 2025 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20250821204423/https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |archive-date=21 Aug 2025}}</ref>
The practice has been the subject of discussion among regulators, policymakers, and consumer advocates, with many viewing the practice as undermining the principle of meaningful consent within the General Data Protection Regulation. Consent-or-pay has been adopted by a number of large online platforms and news organizations. As of August 2025, 16 of the 50 largest UK news websites had implemented a consent-or-pay model.<ref name="Press Gazette">{{Cite web |first=Charlotte |last=Tobitt |title=Press Gazette, More UK news publishers are adopting 'consent or pay' advertising model |url=https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |url-access=limited |date=21 Aug 2025 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20250821204423/https://pressgazette.co.uk/marketing/consent-or-pay-uk-publishers-advertising-2025/ |archive-date=21 Aug 2025}}</ref>