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Molekule is one of the few air-purifier makers to implement digital rights management (DRM) on consumable filters through NFC tags embedded into the filters, requiring proprietary replacements costing $100–$175 each. The company’s updated Terms of Service and warranty policies prohibit altering or reusing NFC authentication data and reserve the right to void the warranty and render devices “inoperable” if unauthorized filters are detected.
Molekule is one of the few air-purifier makers to implement digital rights management (DRM) on consumable filters through NFC tags embedded into the filters, requiring proprietary replacements costing $100–$175 each. The company’s updated Terms of Service and warranty policies prohibit altering or reusing NFC authentication data and reserve the right to void the warranty and render devices “inoperable” if unauthorized filters are detected.


Customer frustration around this abuse of DRM technology is evident in Molekule’s 1.4/5 Trustpilot rating; they've also recieved a number of complaints to the Better Business Bureau about devices ceasing to function after filter replacement, and about the high operating costs of the devices with the yearly cost of official filters coming up to over $300.
Customer frustration around this abuse of DRM technology is evident in Molekule’s 1.4/5 Trustpilot rating; they've also received a number of complaints to the Better Business Bureau about devices ceasing to function after filter replacement, and about the high operating costs of the devices with the yearly cost of official filters coming up to over $300.


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