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|Industry = Geolocation / Addressing System
|Industry = Geolocation / Addressing System
|Official Website = [https://what3words.com what3words.com]
|Official Website = [https://what3words.com what3words.com]
|Name=What3Words|Logo=QuestionMark.svg}}
|Name=What3Words|Logo=What3Words example.svg}}
'''[https://en.wikipedia.org/wiki/What3words What3Words]''' (W3W) is a proprietary geolocation system developed by What3Words Limited, assigning three-word combinations to 3×3 meter squares across the globe. It is marketed as a simple alternative to latitude/longitude for navigation, logistics, and emergency services. The system is entirely closed-source and is protected by patents, copyrighted wordlists, and trademarks.   
'''[https://en.wikipedia.org/wiki/What3words What3Words]''' (W3W) is a proprietary geolocation system developed by What3Words Limited, assigning three-word combinations to 3×3 meter squares across the globe. It is marketed as a simple alternative to latitude/longitude for navigation, logistics, and emergency services. The system is entirely closed-source and is protected by patents, copyrighted wordlists, and trademarks.   
Although widely promoted for consumer use, What3Words has been the subject of significant criticism from security researchers, mapping experts, emergency response professionals, and open-data advocates. Criticisms focus on its proprietary nature, licensing restrictions, algorithmic opacity, similarity-based errors in safety-critical contexts, and the company’s history of issuing legal threats against researchers who attempted to analyze or replicate the system.<ref name="tc2021">{{cite web|title=What3Words sent a legal threat to a security researcher for sharing an open-source project|author=Zach Whittaker|date=29 April 2021|publisher=TechCrunch|url=https://techcrunch.com/2021/04/30/what3words-legal-threat-whatfreewords/}}</ref><ref name="bbc2021a">{{cite web|title=Rescuers question what3words' use in emergencies|author=Chris Vallance|date=31 May 2021|publisher=BBC News|url=https://www.bbc.com/news/technology-57156797}}</ref>
Although widely promoted for consumer use, What3Words has been the subject of significant criticism from security researchers, mapping experts, emergency response professionals, and open-data advocates. Criticisms focus on its proprietary nature, licensing restrictions, algorithmic opacity, similarity-based errors in safety-critical contexts, and the company’s history of issuing legal threats against researchers who attempted to analyze or replicate the system.<ref name="tc2021">{{cite web|title=What3Words sent a legal threat to a security researcher for sharing an open-source project|author=Zach Whittaker|date=29 April 2021|publisher=TechCrunch|url=https://techcrunch.com/2021/04/30/what3words-legal-threat-whatfreewords/}}</ref><ref name="bbc2021a">{{cite web|title=Rescuers question what3words' use in emergencies|author=Chris Vallance|date=31 May 2021|publisher=BBC News|url=https://www.bbc.com/news/technology-57156797}}</ref>