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'''Mullvad VPN AB''', or '''Mullvad''', is a Swedish based company created in 2009 by Fredrik Strömberg and Daniel Berntsson. The company is a subsidiary of Amagicom AB, 100% owned by Strömberg and Berntsson. Mullvad initially launched their VPN service in 2009, but since 2021, expanded into developing their own encrypted Domain Name System (DNS) service, browser, and search engine.<ref>{{Cite web |date=2025-08-15 |title=About |url=https://mullvad.net/en/about |url-status=live |archive-url=https://web.archive.org/web/20251007094539/https://mullvad.net/en/about |archive-date=2025-10-07 |access-date=2025-08-15 |website=mullvad.net}}</ref>  
'''{{Wplink|Mullvad|Mullvad VPN AB}}''', or '''Mullvad''', is a Swedish based company created in 2009 by Fredrik Strömberg and Daniel Berntsson. The company is a subsidiary of Amagicom AB, 100% owned by Strömberg and Berntsson. Mullvad initially launched their {{Wplink|Virtual Private Network|VPN}} service in 2009, but since 2021, expanded into developing their own encrypted {{Wplink|Domain Name System|Domain Name System}} (DNS) service, browser, and search engine.<ref>{{Cite web |date=2025-08-15 |title=About |url=https://mullvad.net/en/about |url-status=live |archive-url=https://web.archive.org/web/20251007094539/https://mullvad.net/en/about |archive-date=2025-10-07 |access-date=2025-08-15 |website=mullvad.net}}</ref>  


{{CompanyCargo
{{CompanyCargo
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Mullvad does not ask for personal information when signing up for their services, instead they provide the user an account number as an alternative for usernames and passwords.<ref>{{Cite web |date=2025-05-23 |title=No-logging of user activity policy |url=https://mullvad.net/en/help/no-logging-data-policy |access-date=2025-08-15 |website=mullvad.net}}</ref>
Mullvad does not ask for personal information when signing up for their services, instead they provide the user an account number as an alternative for usernames and passwords.<ref>{{Cite web |date=2025-05-23 |title=No-logging of user activity policy |url=https://mullvad.net/en/help/no-logging-data-policy |access-date=2025-08-15 |website=mullvad.net}}</ref>


Mullvad provides various methods of payment depending on the level of anonymity desired from the user, including cash, bank wire, Bitcoin, Bitcoin Cash, Monero, [[PayPal]], credit cards through [[Stripe]], Swish, Eps transfer, Bancontact, iDEAL, and Przelewy24.<ref>{{Cite web |date=2025-08-15 |title=A fair pricing model |url=https://mullvad.net/en/pricing |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>  
Mullvad provides various methods of payment depending on the level of anonymity desired from the user, including cash, {{Wplink|Bitcoin|Bitcoin}}, Bitcoin Cash, Monero, bank wire, credit card, [[PayPal]], Swish, Eps transfer, Bancontact, iDEAL, and Przelewy24.<ref>{{Cite web |date= |title=Pricing |url=https://mullvad.net/en/pricing |url-status=live |access-date=2026-01-06 |website=Mullvad}}</ref>  


===Business Model===
===Business Model===
Since its inception in 2009, Mullvad has had a fixed price of €5 per month. As of June of 2022, Mullvad removed subscriptions, defined as automatic recurring payments, as a way to increase user privacy by storing less data. As a result of their decision to remove subscriptions: only one-time payments are allowed.<ref>{{Cite web |date=2022-06-20 |title=We are removing the option to create new subscriptions |url=https://mullvad.net/en/blog/2022/6/20/were-removing-the-option-to-create-new-subscriptions |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
Since its inception in 2009, Mullvad has had a fixed price of €5 per month. As of June of 2022, Mullvad removed subscriptions, defined as automatic recurring payments, as a way to increase user privacy by storing less data. As a result of their decision to remove subscriptions: only one-time payments are allowed.<ref>{{Cite web |date=2022-06-20 |title=We are removing the option to create new subscriptions |url=https://mullvad.net/en/blog/2022/6/20/were-removing-the-option-to-create-new-subscriptions |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>


Mullvad has a very serious policy rejecting paid reviews, influencer sponsorships, and shout-outs as a testament to their integrity. Instead, they puchase ads outdoors, on [[Google]], [[DuckDuckGo Browser|DuckDuckGo]], and the [[Apple App Store]].  
Mullvad has a very serious policy rejecting paid reviews, influencer sponsorships, and shout-outs as a testament to their integrity. Instead, they puchase ads outdoors, on [[Google]], [[DuckDuckGo]], and the [[Apple App Store]].  


They do not run ads on their service applications, website, or blog, and state that any endorsements they give they are unpaid, and solely of their opinion.<ref>{{Cite web |date=2024-05-15 |title=Policy on reviews, advertising, influencers, and affiliates |url=https://mullvad.net/en/help/policy-reviews-advertising-and-affiliates |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>  
They do not run ads on their service applications, website, or blog, and state that any endorsements they give, they are unpaid, and solely of their opinion.<ref>{{Cite web |date=2024-05-15 |title=Policy on reviews, advertising, influencers, and affiliates |url=https://mullvad.net/en/help/policy-reviews-advertising-and-affiliates |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>  


===Market Control===
===Market Control===
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Mullvad currently has five products packaged for readily available consumer use, including:
Mullvad currently has five products packaged for readily available consumer use, including:


*Mullvad VPN - A no-log VPN service used to obfuscate your IP address and increase privacy.
*'''Mullvad VPN''' - A no-log VPN service used to obfuscate your IP address and increase privacy.
*Mullvad Browser - A browser created in association with the [[Tor]] organization. Out-of-the-box, it includes technology to block third-party cookies, tracking scripts, and browser fingerprints.<ref>{{Cite web |date=2025-08-15 |title=Free the internet. With the Mullvad Browser. |url=https://mullvad.net/en/browser |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
*'''Mullvad Browser''' - A browser created in association with {{Wplink|The Tor Project|The Tor Project}}. Out-of-the-box, it includes technology to block third-party cookies, tracking scripts, and browser fingerprints.<ref>{{Cite web |date=2025-08-15 |title=Free the internet. With the Mullvad Browser. |url=https://mullvad.net/en/browser |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
*Mullvad Leta - A proxy for the Google Search API which are cached and shared amongst users to obfuscate users' identity, cleared of third-party tracking links.<ref>{{Cite web |date=2023-06-20 |title=Introducing Mullvad Leta: a search engine used in the Mullvad Browser |url=https://mullvad.net/en/blog/introducing-mullvad-leta-a-search-engine-used-in-the-mullvad-browser |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
*'''Mullvad Browser Extension''' - A more integrated way to use Mullvad VPN inside of your preferred browser. Automatically included in the Mullvad Browser.<ref>{{Cite web |date=2025-06-13 |title=Mullvad Browser Extension |url=https://mullvad.net/en/help/mullvad-browser-extension |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
*Mullvad Browser Extension - A more integrated way to use Mullvad VPN inside of your preferred browser. Automatically included in the Mullvad Browser.<ref>{{Cite web |date=2025-06-13 |title=Mullvad Browser Extension |url=https://mullvad.net/en/help/mullvad-browser-extension |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
*'''Encrypted DNS''' - A DNS service to be used when not connected to a VPN and encrypt your DNS queries to prevent your network or {{Wplink|Internet service provider|Internet service provider}} (ISP) from snooping in on your searches.<ref>{{Cite web |date=2025-08-14 |title=DNS over HTTPS and DNS over TLS |url=https://mullvad.net/en/help/mullvad-browser-extension |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
*Encrypted DNS - A DNS service to be used when not connected to a VPN and encrypt your DNS queries to prevent your network or [[Internet service provider]] (ISP) from snooping in on your searches.<ref>{{Cite web |date=2025-08-14 |title=DNS over HTTPS and DNS over TLS |url=https://mullvad.net/en/help/mullvad-browser-extension |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref>
*'''Mullvad Leta''' - A proxy for the Google Search API which are cached and shared amongst users to obfuscate users' identity, cleared of third-party tracking links.<ref>{{Cite web |date=2023-06-20 |title=Introducing Mullvad Leta: a search engine used in the Mullvad Browser |url=https://mullvad.net/en/blog/introducing-mullvad-leta-a-search-engine-used-in-the-mullvad-browser |url-status=live |access-date=2025-08-15 |website=mullvad.net}}</ref> The service was discontinued on 27 November, 2025.<ref>{{Cite web |date=2025-11-06 |title=Shutting down our search proxy Leta |url=https://mullvad.net/en/blog/shutting-down-our-search-proxy-leta |url-status=live |access-date=2026-01-06 |website=Mullvad}}</ref>


==Reception==
==Reception==