Smartwool

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Smartwool

Basic information
Founded	1994
Legal Structure
Industry	Clothing
Also known as
Official website	https://smartwool.com

Smartwool is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.

Consumer impact summary

Smartwool has attempted to insert forced arbitration in the terms of use of their products, making pursuing legal action against them as a customer next to impossible.

Incidents

Forced arbitration with Smartwool socks (2024)

Main article: Smartwool adds forced arbitration to EULA

On 29 March 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline through email or their website. The only opt-out process that involves sending a physical letter either through priority mail or by hand-delivering a letter to their headquarters.