Mercedes-Benz locks horsepower behind paid subscription: Difference between revisions
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==Background== | ==Background== | ||
In April 2023, Mercedes launched "Acceleration Increase" for North American customer, a performance acceleration on-demand upgrade available for the EQE 350 and EQS 450 in both sedan and SUV body styles. The upgrade allows customers to access the full capabilities of the vehicle's existing hardware.<ref name=":0">{{Cite web |date=26 Apr 2023 |title=Mercedes-Benz USA Announces Performance Acceleration On-Demand Upgrade for EQE and EQS Customers |url=https://media.mbusa.com/releases/mercedes-benz-usa-announces-performance-acceleration-on-demand-upgrade-for-eqe-and-eqs-customers |access-date=21 Aug 2025 |website=media.mbusa.com}}</ref><ref>{{Cite web |last=Bell |first=Sebastien |date=22 Nov 2022 |title=Mercedes Releases A $1,200 Annual Subscription To Unlock A 60 To 110 HP For Its EVs |url=https://www.carscoops.com/2022/11/mercedes-releases-a-1200-annual-subscription-service-to-add-an-extra-60-to-110-hp-to-its-evs/ |access-date=21 Aug 2025 |website=carscoops.com}}</ref><ref>{{Cite web |last=Stafford |first=Eric |date=26 Apr 2023 |title=Mercedes Reveals EQE and EQS 'Acceleration Increase' Subscription Pricing |url=https://www.caranddriver.com/news/a43713075/mercedes-benz-eqe350-eqs450-acceleration-increase-subscription-pricing/ |access-date=21 Aug 2025 |website=caranddriver.com}}</ref> | In April 2023, Mercedes launched "Acceleration Increase" for North American customer, a performance acceleration on-demand upgrade available for the EQE 350 and EQS 450 in both sedan and SUV body styles. The upgrade allows customers to access the full capabilities of the vehicle's existing hardware.<ref name=":0">{{Cite web |date=26 Apr 2023 |title=Mercedes-Benz USA Announces Performance Acceleration On-Demand Upgrade for EQE and EQS Customers |url=https://media.mbusa.com/releases/mercedes-benz-usa-announces-performance-acceleration-on-demand-upgrade-for-eqe-and-eqs-customers |access-date=21 Aug 2025 |website=media.mbusa.com |archive-url=http://web.archive.org/web/20230507130823/https://media.mbusa.com/releases/mercedes-benz-usa-announces-performance-acceleration-on-demand-upgrade-for-eqe-and-eqs-customers |archive-date=7 May 2023}}</ref><ref>{{Cite web |last=Bell |first=Sebastien |date=22 Nov 2022 |title=Mercedes Releases A $1,200 Annual Subscription To Unlock A 60 To 110 HP For Its EVs |url=https://www.carscoops.com/2022/11/mercedes-releases-a-1200-annual-subscription-service-to-add-an-extra-60-to-110-hp-to-its-evs/ |access-date=21 Aug 2025 |website=carscoops.com |archive-url=http://web.archive.org/web/20221123090409/https://www.carscoops.com/2022/11/mercedes-releases-a-1200-annual-subscription-service-to-add-an-extra-60-to-110-hp-to-its-evs/ |archive-date=23 Nov 2022}}</ref><ref>{{Cite web |last=Stafford |first=Eric |date=26 Apr 2023 |title=Mercedes Reveals EQE and EQS 'Acceleration Increase' Subscription Pricing |url=https://www.caranddriver.com/news/a43713075/mercedes-benz-eqe350-eqs450-acceleration-increase-subscription-pricing/ |access-date=21 Aug 2025 |website=caranddriver.com |archive-url=http://web.archive.org/web/20260222223452/https://www.caranddriver.com/news/a43713075/mercedes-benz-eqe350-eqs450-acceleration-increase-subscription-pricing/ |archive-date=22 Feb 2026}}</ref> | ||
This is not an isolated incident, but rather part of a growing trend among automakers to base their business models on recurring revenue generated through subscription services that sell '''[[Features on Demand|Features on Demand (FoD)]]'''. | This is not an isolated incident, but rather part of a growing trend among automakers to base their business models on recurring revenue generated through subscription services that sell '''[[Features on Demand|Features on Demand (FoD)]]'''. | ||