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#When booking a flight with AirAsia, a popup dialog appears that pushes users to sign in, or create or link an account. The sign-up and and sign-in options are pushed with large font sizes and prominent, colored icons.
#When booking a flight with AirAsia, a popup dialog appears that pushes users to sign in, or create or link an account. The sign-up and and sign-in options are pushed with large font sizes and prominent, colored icons.
#The option to book a flight is presented as a small, plain-text link "Continue as guest" at the bottom of the popup dialog. (SEE IMAGE 1)
#The option to book a flight is presented as a small, plain-text link "Continue as guest" at the bottom of the popup dialog. (SEE IMAGE 1)
#During sign-up or log-in, users are not made aware that they will automatically be opted in to receiving spam "communication" emails from AirAsia. They are also forced into opting in by default, with no ability to opt out directly on the same page.
#During sign-up or log-in, users consent to the collection and use of Personal Information by Air Asia unless and until users inform Air Asia of the contrary. <ref>{{Cite web |date=Mar 2023 |title=AirAsia's Privacy Statement Your Consent |url=https://www.airasia.com/aa/about-us/en/gb/privacy-statement.html#consent |url-status=live |access-date=2026-02-19 |website=AirAsia's Privacy Statement}}</ref>  
#Typically companies sneak promotional and marketing email opt in into their [[terms of service]] or Privacy Terms page, but on the AirAsia Privacy Statement page,<ref name=":0">{{Cite web |title=AirAsia's Privacy Statement |url=https://www.airasia.com/aa/about-us/en/gb/privacy-statement.html |url-status=live |archive-url=https://archive.is/jfXwj |archive-date=2025-01-30}}</ref> they are still extremely vague{{Citation needed|reason=Personal account}} about the fact they are opting users into their spam, automatically, forcefully, and unknowingly.
#The privacy statement states that Personal Information will be shared within the AirAsia Group of Companies and Authorized Third Parties for promotions, offers, products and services which may or may not belong to AirAsia; the exact volume of communications is not specified.  


"Information collection" section:<ref name=":0" />
"Information collection" section:<ref name=":0">{{Cite web |title=AirAsia's Privacy Statement |url=https://www.airasia.com/aa/about-us/en/gb/privacy-statement.html |url-status=live |archive-url=https://archive.is/jfXwj |archive-date=2025-01-30}}</ref>
<blockquote>The information may be used to provide you with location-based services such as search results and marketing content.</blockquote>
<blockquote>The information may be used to provide you with location-based services such as search results and marketing content.</blockquote>
"Use of information collected" section:<ref name=":0" />
"Use of information collected" section:<ref name=":0" />
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#Click on My Account
#Click on My Account
#Click on Notifications Preferences
#Click on Notifications Preferences
However, since users are not made aware that they will be opted into a barrage of spam emails, they would not be aware or have reason to go into "Notification Preferences" immediately after account creation/booking.{{Citation needed|reason=Personal account}} Since most users will learn about the spam later, the unsubscribe process is in reality an 8-step process that takes eight clicks instead of the three suggested by AirAsia's Privacy Statement page (see below).
Users may not expect a high volume of emails from AirAsia, and might not review their account to manage their marketing preferences until after they begin receiving emails. At this time users will engage in the unsubscribe process.  


===Multi-step friction to unsubscribe from AirAsia marketing spam===
===Multi-step friction to unsubscribe from AirAsia marketing spam===
Since most users will learn about the spam later{{Citation needed|reason=Personal account}}, the unsubscribe process is in reality an 8-step process that takes eight clicks and user login, instead of the three suggested by AirAsia's Privacy Statement page:
The unsubscribe process is an 8-step process that takes eight clicks and user login, instead of the three suggested by AirAsia's Privacy Statement page:
#User clicks on unsubscribe button at bottom of AirAsia promotional email.
#User clicks on unsubscribe button at bottom of AirAsia promotional email.
#Instead of directly unsubscribing the user or bringing them to an unsubscribe confirmation page, users are instead linked to their account "Notification Preferences" page where they have to log in.
#Instead of directly unsubscribing the user or bringing them to an unsubscribe confirmation page, users are instead linked to their account "Notification Preferences" page where they have to log in.