AirAsia: Difference between revisions
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#When booking a flight with AirAsia, a popup dialog appears that pushes users to sign in, or create or link an account. The sign-up and and sign-in options are pushed with large font sizes and prominent, colored icons. | #When booking a flight with AirAsia, a popup dialog appears that pushes users to sign in, or create or link an account. The sign-up and and sign-in options are pushed with large font sizes and prominent, colored icons. | ||
#The option to book a flight is presented as a small, plain-text link "Continue as guest" at the bottom of the popup dialog. (SEE IMAGE 1) | #The option to book a flight is presented as a small, plain-text link "Continue as guest" at the bottom of the popup dialog. (SEE IMAGE 1) | ||
#During sign-up or log-in, users | #During sign-up or log-in, users consent to the collection and use of Personal Information by Air Asia unless and until users inform Air Asia of the contrary. <ref>{{Cite web |date=Mar 2023 |title=AirAsia's Privacy Statement Your Consent |url=https://www.airasia.com/aa/about-us/en/gb/privacy-statement.html#consent |url-status=live |access-date=2026-02-19 |website=AirAsia's Privacy Statement}}</ref> | ||
#The privacy statement states that Personal Information will be shared within the AirAsia Group of Companies and Authorized Third Parties for promotions, offers, products and services which may or may not belong to AirAsia; the exact volume of communications is not specified. | |||
"Information collection" section:<ref name=":0" /> | "Information collection" section:<ref name=":0">{{Cite web |title=AirAsia's Privacy Statement |url=https://www.airasia.com/aa/about-us/en/gb/privacy-statement.html |url-status=live |archive-url=https://archive.is/jfXwj |archive-date=2025-01-30}}</ref> | ||
<blockquote>The information may be used to provide you with location-based services such as search results and marketing content.</blockquote> | <blockquote>The information may be used to provide you with location-based services such as search results and marketing content.</blockquote> | ||
"Use of information collected" section:<ref name=":0" /> | "Use of information collected" section:<ref name=":0" /> | ||
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#Click on My Account | #Click on My Account | ||
#Click on Notifications Preferences | #Click on Notifications Preferences | ||
Users may not expect a high volume of emails from AirAsia, and might not review their account to manage their marketing preferences until after they begin receiving emails. At this time users will engage in the unsubscribe process. | |||
===Multi-step friction to unsubscribe from AirAsia marketing spam=== | ===Multi-step friction to unsubscribe from AirAsia marketing spam=== | ||
The unsubscribe process is an 8-step process that takes eight clicks and user login, instead of the three suggested by AirAsia's Privacy Statement page: | |||
#User clicks on unsubscribe button at bottom of AirAsia promotional email. | #User clicks on unsubscribe button at bottom of AirAsia promotional email. | ||
#Instead of directly unsubscribing the user or bringing them to an unsubscribe confirmation page, users are instead linked to their account "Notification Preferences" page where they have to log in. | #Instead of directly unsubscribing the user or bringing them to an unsubscribe confirmation page, users are instead linked to their account "Notification Preferences" page where they have to log in. | ||