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Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.
[[File:Step 1 of the Whoop subscription cancelation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Step 1 of the Whoop subscription cancellation process.png|alt=Step 1 of the Whoop subscription cancellation process|thumb|Step 1 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Picture 1.png|alt=Step 2 of the Whoop subscription cancellation process|thumb|Step 2 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]
[[File:Step 3 of the Whoop subscription cancelation process.png|alt=Step 3 of the Whoop subscription cancellation process|thumb|Step 3 of the Whoop subscription cancellation process]]

Revision as of 16:22, 13 February 2026

Whoop
Basic information
Founded 2012
Legal Structure Inc
Industry Health, Technology
Also known as
Official website https://www.whoop.com/

Whoop, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.[1][2] Its principal product is a health tracker that measures strain, recovery, and sleep.[3][4][5][6][7][8][9]

Business Model

Whoop, Inc. sells a wearable wristband that requires a subscription in order to process the data it gathers from the user's body. [10] Additionally, Whoop, Inc. sells wearable biceps bands and various other items like colorful straps.[11]

Consumer impact summary

Subscription Cancelation

The process to cancel a subscription can't be complete with a single "Cancel my Subscription" button.[12][13] In Order to cancel one's subscription the user must complete a survey on why they want to cancel their subscription.

Furthermore, the "Cancel my Subscription" button is at the bottom of the "memberships" page. A big "PAUSE MEMBERSHIP" button is displayed above it. This button is stylized. Below it there is the "Cancel my Membership" text. This text is underscored and doesn't look like a button. To access this "Cancel my Membership" text one has to scroll down and then look specifically for this text.

Once the user clicks on the "Cancel my Membership" text they will be greeted by a huge red "Remain a member" button. Below this button is an underscored "Take survey to cancel" text. This almost looks like a "get back to the previous page" text.

Step 1 of the Whoop subscription cancellation process
Step 1 of the Whoop subscription cancellation process
Step 2 of the Whoop subscription cancellation process
Step 2 of the Whoop subscription cancellation process
Step 3 of the Whoop subscription cancellation process
Step 3 of the Whoop subscription cancellation process

On the next page it will tell you to pause your membership instead. It then shows you the benefits from pausing your membership. It lists the following benefits with this headline:

Headline: "take a break and use your remaining months later" & "pausing your membership will allow you to:"

  1. Use the remaining 352 days of your membership later
  2. Save your existing data until you’re ready to come back
  3. Pause billing and data uploads, you can unpause at any time

This time instead of the "REMAIN A MEMBER" button there is a red "PAUSE MEMBERSHIP" button in all caps. Just below is a "NO THANKS, STILL CANCEL" text which isn't highlighted in any color. If you click the "NO THANKS, STIll CANCEL" text the user will see the following: "Cancelling your WHOOP membership disables the ability to upload new data to your strap." It will ask you the following question: "What’s the primary reason you decided to cancel your WHOOP membership?".

Step 4 of the Whoop subscription cancellation process
Step 4 of the Whoop subscription cancellation process

It lists various answers:

  1. I misplaced the sensor and don’t want to pay for a replacement
  2. Didn’t provide features I expected
  3. Unhappy wearing the strap (fit, comfort, durability, etc.)
  4. I had a life change that made it difficult to use the product (pregnancy, injury, work schedule, etc.)
  5. I’m not confident in the pace of innovation
  6. Didn’t trust the accuracy of the data
  7. The sensor was not working properly
  8. I can no longer afford the subscription
  9. Didn’t help me meet my personal goals
  10. Customer service issues
  11. Other
Step 5 of the Whoop subscription cancellation process
Step 5 of the Whoop subscription cancellation process

If the user doesn't want to answer any of these questions they can click on "Other". This will show a little box where the user can enter their reason and click on "Next" afterwards. It will then show a "GIVE FEEDBACK" page with a sub-headline that states "Feedback helps WHOOP improve." It asks you "When did you decide you would not renew?" and gives four answers.

  1. 1 WEEK BEFORE RENEWAL
  2. 1 MONTH BEFORE RENEWAL
  3. 3 MONTHS BEFORE RENEWAL
  4. OVER 3 MONTHS BEFORE RENEWAL
Step 6 of the Whoop subscription cancellation process
Step 6 of the Whoop subscription cancellation process

The user cannot skip the questions. Once the user clicks on an answer they will be asked the following question: "Are you planning to switch to another device? If yes, which device?". It lists various competitors' devices. The user cannot skip over this question.

  1. Apple Watch Ultra
  2. Google Pixel Watch
  3. Ultrahuman Ring
  4. Fitbit
  5. Samsung Galaxy Watch
  6. Oura Ring
  7. Samsung Galaxy Ring
  8. Garmin
  9. Apple Watch
  10. I'm not switching to a new device
  11. Other
Step 7 & 8 of the Whoop subscription cancellation process
Step 7 & 8 of the Whoop subscription cancellation process

The "other" button will show a box where the user can enter their reason and click on next. This takes at least two clicks to do as with the previous "Other" button. After this question the user will be asked "Which of the following best describes why you decided to switch to this device?". It offers multiple answers again.

  1. The product was certified by a scientific organization
  2. I liked the device form factor the most (e.g., ring, wrist-based)
  3. The brand resonated with me
  4. I followed a recommendation from a friend or family member
  5. I saw value after completing a free trial
  6. The offering was easy to understand
  7. I trusted a review
  8. The product had the best feature set
  9. I saw the product in-store
  10. The product was well-priced
  11. The device is the most accurate
  12. Other
Step 11 of the Whoop subscription cancellation process
Step 11 of the Whoop subscription cancellation process
Step 12 of the Whoop subscription cancellation process
Step 12 of the Whoop subscription cancellation process
Screenshot of a successfull Whoop subscription cancellation process
Screenshot of a successfull Whoop subscription cancellation process
Whoop Subscription Cancellation E-Mail
Whoop Subscription Cancellation E-Mail

Clicking on the "Other" button prompts you to put in a custom answer again. Then the user can click on "Next". On the next page the user is greeted by a red "CLAIM OFFER" headline and a red button that says "YES, CLAIM 10% OFF". Below that button is a non-highlighted "NO THANKS, STILL CANCEL" button. Once you click on that the new page says "CANCEL MEMBERSHIP". This took 11 clicks through various menus. The twelfth click will cancel the subscription and the user will be redirected to the membership page. However the website still showed the subscription as being active. I received a cancelation e-mail though. This is ambivalent and I'm not sure what Whoop is using to the determine the subscription status.

Removal of Payment Method

There is no button to remove the payment method.[14] The user can update the payment method. Whoop will charge the payment method with 1$ to verify functionality. The user has no assurance that their payment method won't be charged if they can't remove it.

References

  1. ↑ Heater, Brian (2021-08-31). "Whoop raises another $200M for its athlete-focused fitness wearable". TechCrunch. Retrieved 2021-10-14.{{cite web}}: CS1 maint: url-status (link)
  2. ↑ "Whoop Terms of Use". Whoop. 2025-10-09. 24. CONTACT Contact Us. If you have any questions regarding the Services, please contact Membership Services via support.whoop.com or call 1-833-948-0566. Our mailing address is Whoop, Inc., One Kenmore Square #601 Boston, MA 02215. Retrieved 2026-02-13. {{cite web}}: line feed character in |at= at position 12 (help)CS1 maint: url-status (link)
  3. ↑ Rovell, Darren (2017-03-06). "MLB approves device to measure biometrics of players". ESPN. Retrieved 2021-10-14.{{cite web}}: CS1 maint: url-status (link)
  4. ↑ Willgress, Lydia (2021-04-14). "We put Whoop's fitness tracker strap and membership experience to the test". The Indepentdent. Retrieved 2021-10-14.{{cite web}}: CS1 maint: url-status (link)
  5. ↑ Newcomb, Tim (2015-10-02). "Tech Talk: A wearable for elite athletes like LeBron James and Michael Phelps". Sports Illustrated. Retrieved 2021-10-14.{{cite web}}: CS1 maint: url-status (link)
  6. ↑ Martinelli, Michelle (2016-07-29). "Wearable apps help Olympic athletes train at their best". USA Today. Retrieved 2021-10-14.{{cite web}}: CS1 maint: url-status (link)
  7. ↑ Lindemann, Hannah (2021-03-31). "Whoop Strap im Test". Runner's World. Retrieved 2026-02-13.{{cite web}}: CS1 maint: url-status (link)
  8. ↑ Hüber, Frank (2021-04-20). "Whoop Strap 3.0 im Test: Dauerdatenlieferant für Fitness, Schlaf und Erholung". Computerbase. Retrieved 2026-02-13.{{cite web}}: CS1 maint: url-status (link)
  9. ↑ Carlsen, Janina (Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker). "Whoop 5.0 im Praxis-Test: Der aktuell teuerste Fitnesstracker". Computerbild. Retrieved 2026-02-13. {{cite web}}: Check date values in: |date= (help)CS1 maint: url-status (link)
  10. ↑ "Memberships made for you". Whoop. 2026-02-13. Retrieved 2026-02-13.{{cite web}}: CS1 maint: url-status (link)
  11. ↑ "4.0 Bands". Whoop. 2026-02-13. Retrieved 2026-02-13.{{cite web}}: CS1 maint: url-status (link)
  12. ↑ "How do I cancel a membership?". 2025-12-01. Retrieved 2026-02-13. {{cite web}}: |archive-url= requires |archive-date= (help); |first= missing |last= (help)
  13. ↑ "Canceling Your Membership". Whoop. 2026-10-06. Retrieved 2026-02-13.{{cite web}}: CS1 maint: url-status (link)
  14. ↑ "Payment card to be removed". 2025-11-01. Retrieved 2026-02-13. {{cite web}}: |first= missing |last= (help)CS1 maint: url-status (link)
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