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'''[[Apple]]''' uses a range of technical measures to protect its App Store ecosystem and reduce consumer choice. These measures obscure the company's business intentions, creating roadblocks for app developers and users, while typically citing security reasons for their existence. This actively hinders lawmakers' ability to advocate for the rights of consumers and businesses within Apple's ecosystem and prevents apps from being as useful as their customers expect.
'''[[Apple]]''' uses a range of technical measures to maintain control over the App Store ecosystem. These measures often create roadblocks for app developers and users. Apple typically cites security and user-friendliness for its insistence on extreme regulation and control over its software. Some of the methods Apple uses to control its ecosystem hinders lawmakers' ability to advocate for the rights of consumers and businesses within Apple's ecosystem and prevents apps from being as useful and free as their customers expect.


Apple imposes significant barriers to the running of any apps on iOS devices which were not sourced from the App Store, giving it a practical monopoly on app distribution for iOS devices.
Although there are supported iOS application installation source alternatives such as [https://altstore.io/ Altstore], they are not commonly used or known about which gives Apple a practical monopoly over users and app developers.


A never-ending demand for a cut of every sale of a digital product, ranging from game currency to supporting content creators<ref name="patreon">{{Cite web |last=Roth |first=Emma |date=12 Aug 2024 |title=Patreon: adding Apple’s 30 percent tax is the price of staying in the App Store |url=https://www.theverge.com/2024/8/12/24218629/patreon-membership-ios-30-percent-apple-tax |url-status=live |archive-url=https://archive.ph/Vi9cV |archive-date=13 Nov 2024 |access-date=16 Mar 2025 |website=[[The Verge]]}}</ref> to booking a Zoom call with a local business<ref name="facebook">{{Cite web |last=Paul |first=Katie |last2=Nellis |first2=Stephen |date=28 Aug 2020 |title=Exclusive: Facebook says Apple rejected its attempt to tell users about App Store fees |url=https://www.reuters.com/article/us-facebook-apple-exclusive/exclusive-facebook-says-apple-rejected-its-attempt-to-tell-users-about-app-store-fees-idUSKBN25O042/ |url-status=live |archive-url=https://archive.ph/9CJDN |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref>, hinders app developers from innovating. These developers, working hard and pulling countless hours to build a quality app, always need to take Apple's (and [[Google]]'s) demands into account - specifically, a fee of between 15% and 30% of all revenue collected via the app. This is revenue that can be reinvested in the app; however, it must be earmarked for the platforms they are '''required''' to use to reach their customers.
A never-ending demand for a cut of every sale of a digital product, ranging from game currency to supporting content creators<ref name="patreon">{{Cite web |last=Roth |first=Emma |date=12 Aug 2024 |title=Patreon: adding Apple’s 30 percent tax is the price of staying in the App Store |url=https://www.theverge.com/2024/8/12/24218629/patreon-membership-ios-30-percent-apple-tax |url-status=live |archive-url=https://archive.ph/Vi9cV |archive-date=13 Nov 2024 |access-date=16 Mar 2025 |website=[[The Verge]]}}</ref> to booking a Zoom call with a local business<ref name="facebook">{{Cite web |last=Paul |first=Katie |last2=Nellis |first2=Stephen |date=28 Aug 2020 |title=Exclusive: Facebook says Apple rejected its attempt to tell users about App Store fees |url=https://www.reuters.com/article/us-facebook-apple-exclusive/exclusive-facebook-says-apple-rejected-its-attempt-to-tell-users-about-app-store-fees-idUSKBN25O042/ |url-status=live |archive-url=https://archive.ph/9CJDN |archive-date=7 Jan 2026 |access-date=16 Mar 2025 |website=[[Reuters]]}}</ref>, hinders app developers from innovating. These developers, working hard and pulling countless hours to build a quality app, always need to take Apple's (and [[Google]]'s) demands into account - specifically, a fee of between 15% and 30% of all revenue collected via the app. This is revenue that can be reinvested in the app; however, it must be earmarked for the platforms they are '''required''' to use to reach their customers.