Samsung ads in refrigerators: Difference between revisions
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==Industry context== | ==Industry context== | ||
Samsung is currently the only major appliance manufacturer implementing refrigerator advertising.<ref name=":0" /> Competitors including LG, Whirlpool, GE, and Bosch maintain traditional hardware-focused business models without post-purchase advertising.<ref name=":3">{{cite web |date=2025-09-18 |title=Samsung turns smart fridges into a new home ad channel |url=https://www.emarketer.com/content/samsung-turns-smart-fridges-new-home-ad-channel |archive-url=https:// | Samsung is currently the only major appliance manufacturer implementing refrigerator advertising.<ref name=":0" /> Competitors including LG, Whirlpool, GE, and Bosch maintain traditional hardware-focused business models without post-purchase advertising.<ref name=":3">{{cite web |date=2025-09-18 |title=Samsung turns smart fridges into a new home ad channel |url=https://www.emarketer.com/content/samsung-turns-smart-fridges-new-home-ad-channel |archive-url=http://web.archive.org/web/20251116220549/https://www.emarketer.com/content/samsung-turns-smart-fridges-new-home-ad-channel |archive-date=16 Nov 2025|access-date=2025-09-19 |website=eMarketer}}</ref> | ||
Samsung's television advertising business provides context for the refrigerator program. Samsung TV Plus reached 88 million monthly active users globally, generating significant advertising revenue beyond hardware sales.<ref>{{cite web |date=2024-10-29 |title=Samsung TV Plus Hits 88 Million Monthly Active Users |url=https://news.samsung.com/us/samsung-tv-plus-hits-88-million-monthly-active-users/ |archive-url=https://web.archive.org/web/20241028211148/https://news.samsung.com/us/samsung-tv-plus-hits-88-million-monthly-active-users/ |archive-date=28 Oct 2024 |access-date=2025-09-19 |website=Samsung Global Newsroom}}</ref> Industry analysts suggest Samsung views appliance advertising as a natural extension of its successful television advertising model.<ref name=":3" /> | Samsung's television advertising business provides context for the refrigerator program. Samsung TV Plus reached 88 million monthly active users globally, generating significant advertising revenue beyond hardware sales.<ref>{{cite web |date=2024-10-29 |title=Samsung TV Plus Hits 88 Million Monthly Active Users |url=https://news.samsung.com/us/samsung-tv-plus-hits-88-million-monthly-active-users/ |archive-url=https://web.archive.org/web/20241028211148/https://news.samsung.com/us/samsung-tv-plus-hits-88-million-monthly-active-users/ |archive-date=28 Oct 2024 |access-date=2025-09-19 |website=Samsung Global Newsroom}}</ref> Industry analysts suggest Samsung views appliance advertising as a natural extension of its successful television advertising model.<ref name=":3" /> | ||