Dark pattern: Difference between revisions
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==Mind tricks and business incentives== | ==Mind tricks and business incentives== | ||
===Cognitive biases exploitation=== | ===Cognitive biases exploitation=== | ||
Dark patterns trick users by taking advantage of unconscious thoughts. For example, in cookie banners the "Accept All" option is the first option listed and uses a green background. People tend to choose the first option before considering others. Green is associated with good in design. In cookie banners, there is also a "Manage my choices" option that typically involves opting out of each data collection category or website one at a time. It is easier for users to accept all cookies than to decline them, due to using dark patterns.<ref>{{Cite web |last=Stroink-Skillrud |first=Donata |date=2023-02-02 |title=Your Cookie Conset Banner is (Probably) Not Compliant |url=https://mainwp.com/cookie-consent-banner-probably-not-compliant/ |access-date=2025-11-08 |website=MainWP Blog |url-status=live |archive-url=https://web.archive.org/web/20260216033732/https://mainwp.com/cookie-consent-banner-probably-not-compliant/ |archive-date=16 Feb 2026}}</ref><ref name=":2">{{Cite web |last=Keyser |first=Robert |date=2023-10-05 |title=Cookie Consent Dark Patterns: How to Identify and Fix Them |url=https://www.ethyca.com/news/all-about-dark-patterns |access-date=2025-08-11 |website=Ethyca |url-status=live |archive-url=http://web.archive.org/web/20251212062415/https://www.ethyca.com/news/all-about-dark-patterns |archive-date=12 Dec 2025}}</ref> | Dark patterns trick users by taking advantage of unconscious thoughts. For example, in [[Web_cookie|cookie]] banners the "Accept All" option is the first option listed and uses a green background. People tend to choose the first option before considering others. Green is associated with good in design. In cookie banners, there is also a "Manage my choices" option that typically involves opting out of each data collection category or website one at a time. It is easier for users to accept all cookies than to decline them, due to using dark patterns.<ref>{{Cite web |last=Stroink-Skillrud |first=Donata |date=2023-02-02 |title=Your Cookie Conset Banner is (Probably) Not Compliant |url=https://mainwp.com/cookie-consent-banner-probably-not-compliant/ |access-date=2025-11-08 |website=MainWP Blog |url-status=live |archive-url=https://web.archive.org/web/20260216033732/https://mainwp.com/cookie-consent-banner-probably-not-compliant/ |archive-date=16 Feb 2026}}</ref><ref name=":2">{{Cite web |last=Keyser |first=Robert |date=2023-10-05 |title=Cookie Consent Dark Patterns: How to Identify and Fix Them |url=https://www.ethyca.com/news/all-about-dark-patterns |access-date=2025-08-11 |website=Ethyca |url-status=live |archive-url=http://web.archive.org/web/20251212062415/https://www.ethyca.com/news/all-about-dark-patterns |archive-date=12 Dec 2025}}</ref> | ||
===Incentives and short-term gains=== | ===Incentives and short-term gains=== | ||