Netflix: Difference between revisions

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Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix] ([http://web.archive.org/web/20260211165421/https://help.netflix.com/en/node/126831 Archived])</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]] |archive-url=http://web.archive.org/web/20251114022848/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=14 Nov 2025}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.

Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" />

Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]] |archive-url=http://web.archive.org/web/20251127234258/https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |archive-date=27 Nov 2025}}</ref><ref name=":0" />

Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube |archive-url=https://preservetube.com/watch?v=QhvDXmFEeUI |archive-date=23 Feb 2026}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About |archive-url=http://web.archive.org/web/20260219040735/https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |archive-date=19 Feb 2026}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.

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===Netflix delisting 23 game titles===

On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.

On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24 |archive-url=http://web.archive.org/web/20251218114342/https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |archive-date=18 Dec 2025}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.

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 Netflix was among one of the first<ref name=":8">[https://help.netflix.com/en/node/126831 Ads on Netflix] ([http://web.archive.org/web/20260211165421/https://help.netflix.com/en/node/126831 Archived])</ref> premium streaming services to integrate advertisements on top of having to pay for the service. Since then, the platform has sought progressively more avenues to integrate advertisements, including further ads.<ref name=":0">{{Cite web |date=11 Sep 2021 |title=Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation |url=https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |url-status=live |access-date=15 Mar 2025 |website=[[Statista]] |archive-url=http://web.archive.org/web/20251114022848/https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ |archive-date=14 Nov 2025}}</ref> These advertisements have also increased the amount of data that Netflix can collect, and by extension, sell.
-Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]]}}</ref><ref name=":0" />
+Due to the amount of data that Netflix has been able to sell due to advertisement integration, it has also encouraged the company to raise the costs of ad-free tiers, so subscribers are forced either paying more to not see ads, or witness an increasing barrage of advertisements.<ref name=":22">{{Cite web |last=Roettgers |first=Janko |date=23 Sep 2023 |title=Why every streaming service wants you to watch ads now |url=https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |url-status=live |access-date=15 Mar 2025 |website=[[Fast Company]] |archive-url=http://web.archive.org/web/20251127234258/https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now |archive-date=27 Nov 2025}}</ref><ref name=":0" />
 Additionally, starting from 2025, Netflix will be using generative AI to "serve the right ad to the right member at the right time" to subscribers of the lowest paying tier.<ref>{{Cite web |last=Rossmann |first=Louis |date=May 18, 2025 |title=Netflix puts AI ads in paid tier: pirate EVERYTHING at this point... 🏴‍☠️🏴‍☠️🏴‍☠️ |url=https://www.youtube.com/watch?v=QhvDXmFEeUI |access-date=May 18, 2025 |website=YouTube |archive-url=https://preservetube.com/watch?v=QhvDXmFEeUI |archive-date=23 Feb 2026}}</ref><ref name=":4">{{Cite web |last=Netflix |date=May 14, 2025 |title=Netflix Upfront 2025: The Center of Attention |url=https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |access-date=May 19, 2025 |website=Netflix About |archive-url=http://web.archive.org/web/20260219040735/https://about.netflix.com/en/news/netflix-upfront-2025-the-center-of-attention |archive-date=19 Feb 2026}}</ref> The nature of generative AI raises concerns about the quality of these advertisements. Said advertisements may also encourage further user tracking in order to "tailor" the content. Consumers were especially provoked by certain phrases used by Netflix' President of Advertising, Amy Reinhard at the Upfront 2025. Reinhard claimed that "When you compare us to our competitors, attention starts much higher and ends ''much'' higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves"<ref name=":4" />, which further raised concerns about user privacy.
@@ Line 48: / Line 48: @@
 ===Netflix delisting 23 game titles===
-On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.
+On July 15 2025<ref>{{Cite web |last=Parrish |first=Ash |date=2025-08-17 |title=Netflix is letting go of some of its best indie games |url=https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |url-status=live |access-date=2025-08-17 |website=theverge.com |publication-date=2025-06-24 |archive-url=http://web.archive.org/web/20251218114342/https://www.theverge.com/news/692227/netflix-games-delisting-hades-braid-gaming-strategy |archive-date=18 Dec 2025}}</ref>, some games provided by the "Netflix Games" service were pulled, and of those games that were already downloaded became unplayable too which has caused users to lose access to their saved games with no way to transfer or even play them as most were exclusive to Netflix Games.
 {{Main|Netflix delisting 23 game titles}}