Samsung TVs

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Samsung smart TVs have been the subject of several controversies, namely due to data privacy concerns and misleading consumers.

Automatic manipulation of reviewer benchmarks

In 2022, TV reviewers found that their Samsung smart TVs were automatically detecting benchmark usage to manipulate the results. Upon detection, the TVs would adjust their color and luminance tracking to appear more accurate than it is. Furthermore, the TV would also boost its peak brightness beyond the safe limits of the display to simulate having a higher peak brightness than it can provide under normal usage. This caused many reviewers to unknowingly publish incorrect, higher-scoring benchmark results for the affected TV models until evidence of these issues were made public.

Shortly after receiving backlash for this incident, Samsung pushed updates to the affected TVs to remove the benchmark detection behavior.

ACR user data collection

Samsung, along with a number of other smart TV manufacturers, were sued by Texas Attorney General in December 2025 for failing to disclose the data collection capabilities of ACR (Automatic Content Recognition) in their products. Under the lawsuits, it is alleged that Samsung utilized ACR technology to determine what the the viewer is watching and sell the data to advertisers without consent. Anecdotal evidence lends credence to these claims in the form of abnormal amounts of telemetry data being uploaded to Samsung's servers by their smart TVs.

More information about the lawsuits can be read here.

Voice recordings of private conversations

In February 2015, CNet first reported that the privacy policy of Samsung smart TVs reveals that they can record private conversations and send them to the manufacturer or its party contractors for voice recognition.

At the time, this was a novel concept as smart speakers like Amazon Echo were just coming out, and the backlash prompted Samsung to release a statement that transmission of voice recordings was specifically limited to instances when the voice recognition feature is used and updated its privacy policy to be more specific in this regard. However, Samsung did not explicitly deny the fact that this could lead to private conversations being transmitted to Samsung or their partner Nuance, Inc.

See also

Automatic content recognition

Texas Attorney General sues multiple TV makers over ACR user data collection