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|Running GenAI Ads without permission
|Running GenAI Ads without permission
|2026-present
|2026-present
|On February 5, 2026, Rebekah Saltsman, CEO & co-founder of Finji, a game publisher known for titles such as Tunic and Night in the Woods, made a post on Bluesky asking people to send screencaps of "Finji ads that look distinctly UN-Finji-like".<ref>https://bsky.app/profile/bexsaltsman.bsky.social/post/3me4ybayhf226</ref> Saltsman explained how platforms were running AI versions of paid ads without the knowledge or consent of the company paying for the ads. Saltsman also explained that the company who paid for the ads has no way of seeing the AI versions of those despite the audience seeing them.
|On February 5, 2026, Rebekah Saltsman, CEO & co-founder of Finji, a game publisher known for titles such as Tunic and Night in the Woods, made a post on Bluesky asking people to send screencaps of "Finji ads that look distinctly UN-Finji-like".<ref>https://bsky.app/profile/bexsaltsman.bsky.social/post/3me4ybayhf226 ([http://web.archive.org/web/20260221001755/https://bsky.app/profile/bexsaltsman.bsky.social/post/3me4ybayhf226 Archived])</ref> Saltsman explained how platforms were running AI versions of paid ads without the knowledge or consent of the company paying for the ads. Saltsman also explained that the company who paid for the ads has no way of seeing the AI versions of those despite the audience seeing them.
An IGN article would later come out where Saltsman detailed how TikTok was running ads that were modified to be sexualized despite Finji having all AI features turned off. Saltsman stated how Finji has no way to view, edit or disable the AI generated ads and that the only way they were made aware of the issue was through audience members.<ref>{{Cite news |last=Valentine |first=Rebekah |date=February 20, 2026 11:04am EST |title=Tunic, Night in the Woods Publisher Says TikTok Is Creating and Running Racist GenAI Ads for Its Games Without Permission |url=https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission |archive-url=https://web.archive.org/web/20260222020940/https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission |archive-date=February 22, 2026 |access-date=February 23, 2026 |work=IGN}}</ref>  
An IGN article would later come out where Saltsman detailed how TikTok was running ads that were modified to be sexualized despite Finji having all AI features turned off. Saltsman stated how Finji has no way to view, edit or disable the AI generated ads and that the only way they were made aware of the issue was through audience members.<ref>{{Cite news |last=Valentine |first=Rebekah |date=February 20, 2026 11:04am EST |title=Tunic, Night in the Woods Publisher Says TikTok Is Creating and Running Racist GenAI Ads for Its Games Without Permission |url=https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission |archive-url=https://web.archive.org/web/20260222020940/https://www.ign.com/articles/tunic-night-in-the-woods-publisher-says-tiktok-is-creating-and-running-racist-genai-ads-for-its-games-without-permission |archive-date=February 22, 2026 |access-date=February 23, 2026 |work=IGN}}</ref>  
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