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D-side (talk | contribs)
Reworked the general overview of the problem into what the word means and not what laymen will see as Star Trek technobabble
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[[Wikipedia:ad blocking|'''Ad blocking''']] Is a form of user customization of information presentation. For instance, to selectively not display information of little interest to the user, or content the user deems harmful or offensive, or to conserve resources by not processing some information.  Blocking ads can increase security, improve accessibility, speed up devices, and make devices more reliable (decrease network traffic, decrease processor/memory usage).
'''Ad blocking''' is the practice of blocking advertisements, typically through automated means. Typical goals for doing this are reducing distractions, lowering the extent of data collection, decreasing resource usage (battery, network traffic, memory) and avoiding security threats that leverage advertising networks<ref>{{Cite web |last=Kan |first=Michael |date=2022-12-22 |title=FBI Recommends Installing An Ad Blocker To Dodge Scammers |url=https://www.pcmag.com/news/fbi-recommends-installing-an-ad-blocker-to-dodge-scammers |url-status=live}}</ref>.


==Consumer impact summary==
==Consumer impact summary==
[[Advertising overload|Advertising is pervasive online]], and increasingly showing up in devices (e.g., [[Samsung ads in refrigerators|refrigerators]], [[Stellantis in-car advertisements|cars]], operating systems, televisions).  Ad block can help consumers [[Right to own|own their own devices]] by controlling what the devices do.  Advertisements can be dangerous, by misleading or distracting the user, and by tracking or damaging the device.  Many sources, including US government agencies, suggest ad block as a way of enhancing security. There are efforts to use copyright law (e.g., DMCA/spotify/revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web |last=Claburn |first=Thomas |date=2025-08-15 |title=No more Blocktoberfest? German court throws book at ad blockers |url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-date=13 Jan 2026|website=The Register}}</ref>
Ad blocking is the crux of one of the most prominent conflicts around [[Right to own|right of ownership]], where users feel justified in deciding what their devices do or don't, while platforms that rely on advertising, especially those that offer free services to users, argue that advertisements sustain the platform and must remain untouched. Some platforms [[Ad block#Ad block Countermeasures|even actively detect ad blocking]] in order to display a relevant notice or to degrade functions of a service. This has turned into an arms race between advertisers and consumers.
 
Advertisements are increasingly showing up in devices (e.g., [[Samsung ads in refrigerators|refrigerators]], [[Stellantis in-car advertisements|cars]], televisions) built right into their system software, making ad blocking difficult.
 
There are efforts to use copyright law (e.g., DMCA/spotify/revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web |last=Claburn |first=Thomas |date=2025-08-15 |title=No more Blocktoberfest? German court throws book at ad blockers |url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-date=13 Jan 2026|website=The Register}}</ref>


==Ad Blocker Examples==
==Ad Blocker Examples==
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*[[Advertising overload]]
*[[Advertising overload]]
*[[wikipedia:Ad_blocking|Ad blocking]] on Wikipedia


==References==
==References==