KFC: Difference between revisions
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}}<!-- for anyone planning on editting this, please change this. -->''' | }}<!-- for anyone planning on editting this, please change this. -->'''{{wplink|KFC Corporation}}''' is an American fast food chain known for its Kentucky fried chicken and chicken sandwiches. It is a subsidiary to [[Yum! Brands]], with a revenue of $12.87 Billion in 2020. | ||
==Consumer-impact summary== | ==Consumer-impact summary== | ||
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In December 2012, KFC China was exposed after an investigation reported and aired by an Chinese Television station<ref>{{Cite web |date=2013-02-06 |title=KFC's Recovery in China is Going to Take Some Time |url=https://www.foodsafetynews.com/2013/02/kfcs-recovery-in-china-is-going-to-take-some-time/ |url-status=live |access-date=2026-03-02 |website=Food Safety News}}</ref> showcased the company suppliers, Liuhe Group and Yingta Group, sold chicken with antibiotics, hormones (allowing for birds to reach maturity in 45 days),<ref>{{Cite web |last=Cooper |first=Ted |date=2013-11-17 |title=KFC's Awful Year in China Is Finally Coming to an End |url=https://www.fool.com/investing/general/2013/11/17/kfcs-awful-year-in-china-is-finally-coming-to-an-e.aspx |url-status=live |access-date=2026-03-02 |website=The Motley Fool}}</ref> and a banned drug known as [[wikipedia:Chloramphenicol|chloramphenicol]]. <ref>{{Cite web |last=Montlake |first=Simon |date=2012-12-20 |title=Chinese Animal-Feed Billionaire Takes Hit On KFC Food Safety Scare |url=https://www.forbes.com/sites/simonmontlake/2012/12/20/chinese-animal-feed-billionaire-takes-hit-on-kfc-food-safety-scare/ |url-status=live |access-date=2026-03-02 |website=Forbes}}</ref> | In December 2012, KFC China was exposed after an investigation reported and aired by an Chinese Television station<ref>{{Cite web |date=2013-02-06 |title=KFC's Recovery in China is Going to Take Some Time |url=https://www.foodsafetynews.com/2013/02/kfcs-recovery-in-china-is-going-to-take-some-time/ |url-status=live |access-date=2026-03-02 |website=Food Safety News}}</ref> showcased the company suppliers, Liuhe Group and Yingta Group, sold chicken with antibiotics, hormones (allowing for birds to reach maturity in 45 days),<ref>{{Cite web |last=Cooper |first=Ted |date=2013-11-17 |title=KFC's Awful Year in China Is Finally Coming to an End |url=https://www.fool.com/investing/general/2013/11/17/kfcs-awful-year-in-china-is-finally-coming-to-an-e.aspx |url-status=live |access-date=2026-03-02 |website=The Motley Fool}}</ref> and a banned drug known as [[wikipedia:Chloramphenicol|chloramphenicol]]. <ref>{{Cite web |last=Montlake |first=Simon |date=2012-12-20 |title=Chinese Animal-Feed Billionaire Takes Hit On KFC Food Safety Scare |url=https://www.forbes.com/sites/simonmontlake/2012/12/20/chinese-animal-feed-billionaire-takes-hit-on-kfc-food-safety-scare/ |url-status=live |access-date=2026-03-02 |website=Forbes}}</ref> | ||
[[File:KFC China 2012 Sales Numbers.png|thumb|KFC China 2012 Sales Numbers]] | [[File:KFC China 2012 Sales Numbers.png|thumb|KFC China 2012 Sales Numbers]] | ||
As a result of this report, consumers in china were terrified of the news, along with the bird flu happening in march, it impacted consumers trusts, resulting in many of them looking for alternative options or boycotting. KFC and its parent company, Yum! Brands saw decreased sales, with Yum Brands in particular reaching as low as % | As a result of this report, consumers in china were terrified of the news, along with the bird flu happening in march, it impacted consumers trusts, resulting in many of them looking for alternative options or boycotting. KFC and its parent company, Yum! Brands saw decreased sales, with Yum Brands in particular reaching as low as 20%.<ref>{{Cite web |date=2026-03-02 |title=KFC's Food Safety Controversies in China |url=https://www.scribd.com/document/252206906/Controversy-in-KFC-Script |url-status=live |access-date=2026-03-02 |website=Scrib}}</ref><ref>{{Cite web |date=2013-04-11 |title=Yum Brands says KFC sales in China hit by bird flu scare |url=https://www.bbc.com/news/business-22103780 |url-status=live |access-date=2026-03-02 |website=BBC}}</ref> | ||
Yum! Brands initially responded by saying that 45 day old chicken is the norm in the industry, however in January, they issued an formal apology to the public. Couple of weeks later, KFC China issued an campaign dubbed "Operation Thunder", highlighting the company steps to ensure the safety of their chicken. Along with starting an campaign, KFC also started a poetry contest on social media, with the winner getting an | Yum! Brands initially responded by saying that 45 day old chicken is the norm in the industry, however in January, they issued an formal apology to the public. Couple of weeks later, KFC China issued an campaign dubbed "Operation Thunder", highlighting the company steps to ensure the safety of their chicken. Along with starting an campaign, KFC also started a poetry contest on social media, with the winner getting an iPad Mini. | ||
With the company efforts to persuade customers of their product safety, a survey conducted in November showcased around 40% of participants | With the company efforts to persuade customers of their product safety, a survey conducted in November showcased around 40% of participants still had concerns about KFC food safety practices.<ref>{{Cite web |date=2013-12-05 |title=Diners Not Convinced by KFC's China Revival Campaign |url=https://www.thepoultrysite.com/news/2013/12/diners-not-convinced-by-kfcs-china-revival-campaign |url-status=live |access-date=2026-03-02 |website=The Poultry Site}}</ref> | ||
[[File:KFC Grilled Chicken.jpg|alt=KFC Grilled Chicken|thumb|KFC Grilled Chicken]] | [[File:KFC Grilled Chicken.jpg|alt=KFC Grilled Chicken|thumb|KFC Grilled Chicken]] | ||
===Oprah KFC Coupon=== | ===Oprah KFC Coupon=== | ||
KFC collaborated with the hit show [[wikipedia:The_Oprah_Winfrey_Show|The Oprah Winfrey Show]] for its promotion on KFC new item, Kentucky Grilled Chicken in 2009, announcing users could download a coupon from her website for a free two-piece Kentucky Grilled Chicken meal with no additional costs. Within a couple of days, KFC cancelled the promotion, however this resulted in riots from consumers and a class action lawsuit that settled with KFC compensating up to $15.96 for the original coupon, and $8 for the PDF coupon for each household.<ref>{{Cite web |last=Mirando |first=Sarah |date=2011-09-13 |title=Oprah KFC Coupon Class Action Settlement |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/oprah-kfc-coupon-class-action-settlement/ |url-status=live |access-date=2026-03-02 |website=Top Class Actions}}</ref><ref>{{Cite web |last=Seibold |first=Angie |date=2025-02-10 |title=The Oprah Mistake That Made KFC Run Out Of Chicken |url=https://www.thetakeout.com/1780712/oprah-mistake-kfc-chicken-shortage/ |url-status=live |access-date=2026-03-02 |website=The Takeout}}</ref> | KFC collaborated with the hit show [[wikipedia:The_Oprah_Winfrey_Show|The Oprah Winfrey Show]] for its promotion on KFC new item, Kentucky Grilled Chicken in 2009, announcing users could download a coupon from her website for a free two-piece Kentucky Grilled Chicken meal with no additional costs. Within a couple of days, KFC cancelled the promotion, however this resulted in riots from consumers and a class action lawsuit that settled with KFC compensating up to $15.96 for the original coupon, and $8 for the PDF coupon for each household.<ref>{{Cite web |last=Mirando |first=Sarah |date=2011-09-13 |title=Oprah KFC Coupon Class Action Settlement |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/oprah-kfc-coupon-class-action-settlement/ |url-status=live |access-date=2026-03-02 |website=Top Class Actions}}</ref><ref>{{Cite web |last=Seibold |first=Angie |date=2025-02-10 |title=The Oprah Mistake That Made KFC Run Out Of Chicken |url=https://www.thetakeout.com/1780712/oprah-mistake-kfc-chicken-shortage/ |url-status=live |access-date=2026-03-02 |website=The Takeout}}</ref> | ||