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Chrome's privacy practices have been a significant concern for consumer advocates. As a Google product, Chrome collects substantial user data including browsing history, search queries, and site visits to serve targeted advertisements and improve Google services.<ref name=":3">{{Cite web |title=The Dark Side of Google: A Closer Look at Privacy Concerns |date=March 26, 2023 |url=https://campaignsoftheworld.com/news/the-dark-side-of-google/ |website=Campaignsoftheworld.com |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260207040950/https://campaignsoftheworld.com/news/the-dark-side-of-google/ |archive-date=7 Feb 2026}}</ref> The browser's implementation of privacy features like "Do Not Track" has been criticized for being ineffective, as Google noted that "many websites and web services, including Google's, don't change their behavior when they receive a Do Not Track request."<ref name=":4">{{Cite web |title=Turn 'Do Not Track' on or off - Computer - Google Chrome Help|url=https://support.google.com/chrome/answer/2790761 |website=Google |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260128221210/https://support.google.com/chrome/answer/2790761 |archive-date=28 Jan 2026}}</ref> Additionally, Chrome's privacy initiatives like the Privacy Sandbox have been viewed skeptically by privacy advocates who argue that these proposals often protect Google's business interests rather than user privacy.<ref name=":5">{{Cite web |author=EFF |title=Don't Play in Google's Privacy Sandbox |date=July 10, 2020 |url=https://www.eff.org/deeplinks/2019/08/dont-play-googles-privacy-sandbox-1 |website=Electronic Frontier Foundation |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20251231094829/https://www.eff.org/deeplinks/2019/08/dont-play-googles-privacy-sandbox-1 |archive-date=31 Dec 2025}}</ref>
Chrome's privacy practices have been a significant concern for consumer advocates. As a Google product, Chrome collects substantial user data including browsing history, search queries, and site visits to serve targeted advertisements and improve Google services.<ref name=":3">{{Cite web |title=The Dark Side of Google: A Closer Look at Privacy Concerns |date=March 26, 2023 |url=https://campaignsoftheworld.com/news/the-dark-side-of-google/ |website=Campaignsoftheworld.com |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260207040950/https://campaignsoftheworld.com/news/the-dark-side-of-google/ |archive-date=7 Feb 2026}}</ref> The browser's implementation of privacy features like "Do Not Track" has been criticized for being ineffective, as Google noted that "many websites and web services, including Google's, don't change their behavior when they receive a Do Not Track request."<ref name=":4">{{Cite web |title=Turn 'Do Not Track' on or off - Computer - Google Chrome Help|url=https://support.google.com/chrome/answer/2790761 |website=Google |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260128221210/https://support.google.com/chrome/answer/2790761 |archive-date=28 Jan 2026}}</ref> Additionally, Chrome's privacy initiatives like the Privacy Sandbox have been viewed skeptically by privacy advocates who argue that these proposals often protect Google's business interests rather than user privacy.<ref name=":5">{{Cite web |author=EFF |title=Don't Play in Google's Privacy Sandbox |date=July 10, 2020 |url=https://www.eff.org/deeplinks/2019/08/dont-play-googles-privacy-sandbox-1 |website=Electronic Frontier Foundation |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20251231094829/https://www.eff.org/deeplinks/2019/08/dont-play-googles-privacy-sandbox-1 |archive-date=31 Dec 2025}}</ref>
===Business model===
===Business model===
Chrome's business model is deeply integrated with Google's broader advertising ecosystem. The browser serves as a critical data collection point for Google's advertising business, which generates the majority of the company's revenue.<ref name=":6">{{Cite web |title=DOJ Pushes Google to Sell Chrome and Break Monopoly |date=November 20, 2024 |url=https://www.ceotodaymagazine.com/2024/11/google-faces-doj-antitrust-push-will-chrome-ai-and-android-be-broken-apart/ |website=CEOToday Magazine |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260112105718/https://www.ceotodaymagazine.com/2024/11/google-faces-doj-antitrust-push-will-chrome-ai-and-android-be-broken-apart/ |archive-date=12 Jan 2026}}</ref> Chrome's default settings direct users to Google Search, which in turn displays Google advertisements. This creates a self-reinforcing cycle where Chrome usage fuels Google's search dominance, which consequently enhances its advertising business. The connection between Chrome and Google's advertising business has also influenced browser design decisions, such as how Chrome handles cookies and tracking, which may prioritize advertising effectiveness over user privacy.<ref name=":7">{{Cite web |last=Rivero |first=
Chrome's business model is deeply integrated with Google's broader advertising ecosystem. The browser serves as a critical data collection point for Google's advertising business, which generates the majority of the company's revenue.<ref name=":6">{{Cite web |title=DOJ Pushes Google to Sell Chrome and Break Monopoly |date=November 20, 2024 |url=https://www.ceotodaymagazine.com/2024/11/google-faces-doj-antitrust-push-will-chrome-ai-and-android-be-broken-apart/ |website=CEOToday Magazine |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260112105718/https://www.ceotodaymagazine.com/2024/11/google-faces-doj-antitrust-push-will-chrome-ai-and-android-be-broken-apart/ |archive-date=12 Jan 2026}}</ref> Chrome's default settings direct users to Google Search, which in turn displays Google advertisements. This creates a self-reinforcing cycle where Chrome usage fuels Google's search dominance, which consequently enhances its advertising business. The connection between Chrome and Google's advertising business has also influenced browser design decisions, such as how Chrome handles [[Web cookie|cookies]] and tracking, which may prioritize advertising effectiveness over user privacy.<ref name=":7">{{Cite web |last=Rivero |first=
Nicolás |title=What if antitrust regulators forced Google to sell Chrome? |date=July 20, 2022 |url=https://qz.com/1930645/what-happens-to-google-if-regulators-force-it-to-sell-off-chrome |website=Quartz |access-date=May 7, 2025  |archive-url=http://web.archive.org/web/20260104192633/https://qz.com/1930645/what-happens-to-google-if-regulators-force-it-to-sell-off-chrome |archive-date=4 Jan 2026}}</ref>
Nicolás |title=What if antitrust regulators forced Google to sell Chrome? |date=July 20, 2022 |url=https://qz.com/1930645/what-happens-to-google-if-regulators-force-it-to-sell-off-chrome |website=Quartz |access-date=May 7, 2025  |archive-url=http://web.archive.org/web/20260104192633/https://qz.com/1930645/what-happens-to-google-if-regulators-force-it-to-sell-off-chrome |archive-date=4 Jan 2026}}</ref>
===Market control===
===Market control===
Chrome's dominant market position gives Google significant control over web standards and browser technology. With approximately 65% global market share as of 2025, Chrome has become the de facto standard browser for many users and developers.<ref name=":0">{{Cite web |title=Market share of leading internet browsers in the United States and worldwide as of August 2024 |date=June 21, 2024 |url=https://www.statista.com/statistics/276738/worldwide-and-us-market-share-of-leading-internet-browsers/ |website=Statista |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260111194619/https://www.statista.com/statistics/276738/worldwide-and-us-market-share-of-leading-internet-browsers/ |archive-date=11 Jan 2026}}</ref> This market control allows Google to influence the direction of web technology development, often in ways that benefit its business interests. For example, Google's proposals for replacing third-party cookies through its [[wikipedia:Privacy Sandbox|Privacy Sandbox]] initiative have faced criticism for potentially strengthening Google's position while weakening competitors in the advertising ecosystem.{{Citation needed}} Chrome's market dominance has attracted significant antitrust scrutiny, with the U.S. Department of Justice pushing for Google to divest Chrome as part of remedies following an antitrust case that found Google had illegally maintained a monopoly in online search.<ref name=":9">{{Cite web |last=Elias |first=Jennifer |title=DOJ pushes for Google to break off Chrome browser after antitrust case CNBC |date=November 21, 2024 |url=https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html |website=CNBC |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260128080710/https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html |archive-date=28 Jan 2026}}</ref>
Chrome's dominant market position gives Google significant control over web standards and browser technology. With approximately 65% global market share as of 2025, Chrome has become the de facto standard browser for many users and developers.<ref name=":0">{{Cite web |title=Market share of leading internet browsers in the United States and worldwide as of August 2024 |date=June 21, 2024 |url=https://www.statista.com/statistics/276738/worldwide-and-us-market-share-of-leading-internet-browsers/ |website=Statista |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260111194619/https://www.statista.com/statistics/276738/worldwide-and-us-market-share-of-leading-internet-browsers/ |archive-date=11 Jan 2026}}</ref> This market control allows Google to influence the direction of web technology development, often in ways that benefit its business interests. For example, Google's proposals for replacing third-party cookies through its [[wikipedia:Privacy Sandbox|Privacy Sandbox]] initiative have faced criticism for potentially strengthening Google's position while weakening competitors in the advertising ecosystem.{{Citation needed}} Chrome's market dominance has attracted significant antitrust scrutiny, with the U.S. Department of Justice pushing for Google to divest Chrome as part of remedies following an antitrust case that found Google had illegally maintained a monopoly in online search.<ref name=":9">{{Cite web |last=Elias |first=Jennifer |title=DOJ pushes for Google to break off Chrome browser after antitrust case CNBC |date=November 21, 2024 |url=https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html |website=CNBC |access-date=May 7, 2025 |archive-url=http://web.archive.org/web/20260128080710/https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html |archive-date=28 Jan 2026}}</ref>