Dairy Queen: Difference between revisions

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==Incidents==

This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].

[[File:Dairy Queen 2018 Mobile App Advertisement Post.png|alt=Obtained from the official Dairy Queen Account, containing on of the announcements across (speculated) numerous post about the advertisement. |thumb|2018 Mobile App Advertisement Tweet]]

===Cybersecurity Incident (2014)===

https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ 3/20

Around August and October, unknown malicious attackers infiltrated Dairy Queen [[wikipedia:Point_of_sale|point of sale systems]] using [[wikipedia:Backoff|backoff]].<ref name=":1">{{Cite web |last=Geier |first=Ben |date=10 October 2014 |title=Malware hack dips into Dairy Queen customer data |url=https://fortune.com/2014/10/10/malware-hack-dips-into-dairy-queen-customer-data/ |url-status=live |archive-url=https://web.archive.org/web/20190717043131/https://fortune.com/2014/10/10/malware-hack-dips-into-dairy-queen-customer-data/ |archive-date=17 July 2019 |access-date=24 March 2026 |website=Fortune}}</ref><ref>{{Cite web |date=4 September 2014 |title=Dairy Queen: Latest Hack Attack Victim; Strikes Back After Data Breach |url=https://www.jobsnhire.com/articles/11107/20140904/dairy-queen-latest-hack-attack-victim-strikes-back-data-breach.htm |url-status=live |access-date=24 March 2026 |website=Jobs & Hire}}</ref> The company learned about the vulnerability in August after receiving messages from authorities hinting at a possible malware attack, resulting in a investigation with collaboration from other franchise companies and law enforcement.<ref>{{Cite web |date=29 May 2014 |title=Dairy Queen says data breached at stores |url=https://eu.usatoday.com/story/money/business/2014/10/09/dairy-queen-says-data-breached-at-stores/16993077/ |url-status=live |access-date=24 March 2026 |website=USA TODAY}}</ref> Dairy Queen released a statement on October 9 that revealed 395 locations were affected, leaking customers names, credit/debit card number, and expiration dates.<ref>{{Cite web |date=10 October 2014 |title=Dairy Queen confirms hack of customer card data at 395 stores |url=https://www.csmonitor.com/Business/2014/1010/Dairy-Queen-confirms-hack-of-customer-card-data-at-395-stores |url-status=live |access-date=24 March 2026 |website=The Christian Science Monitor}}</ref><ref>{{Cite web |last=Kovacs |first=Eduard |date=10 October 2014 |title=Dairy Queen Says PoS Systems Were Hit by Malware |url=https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ |url-status=live |access-date=20 March 2026 |website=SecurityWeek}}</ref><ref>{{Cite web |last=Levy |first=Gabrielle |date=29 August 2014 |title=Dairy Queen hit by Backoff malware breach |url=https://www.upi.com/Top_News/US/2014/08/29/Dairy-Queen-hit-by-Backoff-malware-breach/7111409322891/ |url-status=live |access-date=24 March 2026 |website=UPI}}</ref> The exact number of customers affected is unknown, however a spokesman for Dairy Queen said the "number of unique cards affected were less than 600,000".<ref>{{Cite web |last=Roman |first=Jeffrey |date=9 October 2014 |title=Dairy Queen Confirms Card Breach |url=https://www.bankinfosecurity.com/dairy-queen-confirms-data-breach-a-7422 |url-status=live |access-date=23 March 2026 |website=Bank Info Security}}</ref> Around the same time frame as the announcement, the company began notifying affected customers and offering 1 year credit monitoring services.<ref name=":1" /><ref>{{Cite web |date=10 October 2014 |title=Dairy Queen Confirms Breach at 395 Stores |url=https://krebsonsecurity.com/2014/10/dairy-queen-confirms-breach-at-395-stores/ |url-status=live |archive-url=https://web.archive.org/web/20141022123238/https://krebsonsecurity.com/2014/10/dairy-queen-confirms-breach-at-395-stores/ |archive-date=22 October 2014 |access-date=24 March 2026 |website=Krebsonsecurity}}</ref> <blockquote>''"International Dairy Queen, Inc. today confirmed that the systems of some DQ® locations and one Orange Julius® location in the U.S. had been infected with the widely-reported Backoff malware that is targeting retailers across the country. The company previously indicated that it was investigating a possible malware intrusion that may have affected some payment cards used at certain DQ locations in the U.S. Upon learning of the issue, the company conducted an extensive investigation and retained external forensic experts to help determine the facts. Because nearly all DQ and Orange Julius locations are independently owned and operated, the company worked closely with affected franchise owners, as well as law enforcement authorities and the payment card brands, to assess the nature and scope of the issue. The investigation revealed that a third-party vendor’s compromised account credentials were used to access systems at some locations."''

https://www.~~prweek~~.com/~~article~~/~~1316790~~/dairy-queen-~~transparent~~-~~not~~-~~social~~-~~data~~-breach 3/23

https://www.~~bankinfosecurity~~.com/dairy-queen-~~confirms~~-data-breach-a-~~7422 3~~/23

"''We are committed to working with and supporting our affected DQ and Orange Julius franchise owners to address this incident. Our customers continue to be our top priority."'' <ref>{{Cite web |last=Stein |first=Lindsay |date=10 October 2014 |title=Dairy Queen transparent, but not social, about data breach |url=https://www.prweek.com/article/1316790/dairy-queen-transparent-not-social-data-breach |url-status=live |access-date=23 March 2026 |website=PRweek}}</ref><ref>{{Cite web |last=MINN |first=EDINA |date=9 October 2014 |title=INTERNATIONAL DAIRY QUEEN CONFIRMS MALWARE INTRUSION AT SOME U.S. LOCATIONS |url=https://www.dq.com/datasecurityincident/press-release/ |url-status=dead |archive-url=https://web.archive.org/web/20141017044143/https://www.dq.com/datasecurityincident/press-release/ |archive-date=17 October 2014 |access-date=24 March 2026 |website=Dairy Queen}}</ref></blockquote>

=== Coupons Not Being Redeemable (2018) ===

[[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>

[[File:Dairy Queen 2018 Mobile App Advertisement Post.png|alt=Obtained from the official Dairy Queen Account, containing on of the announcements across (speculated) numerous post about the advertisement. |thumb|2018 Mobile App Advertisement Tweet]][[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>

===Cybersecurity Incident (2025)===

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==References==

==References==

[[Category:{{PAGENAME}}]]

@@ Line 17: / Line 17: @@
 ==Incidents==
 This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].
-[[File:Dairy Queen 2018 Mobile App Advertisement Post.png|alt=Obtained from the official Dairy Queen Account, containing on of the announcements across (speculated) numerous post about the advertisement. |thumb|2018 Mobile App Advertisement Tweet]]
 ===Cybersecurity Incident (2014)===
-https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ 3/20
+Around August and October, unknown malicious attackers infiltrated Dairy Queen [[wikipedia:Point_of_sale|point of sale systems]] using [[wikipedia:Backoff|backoff]].<ref name=":1">{{Cite web |last=Geier |first=Ben |date=10 October 2014 |title=Malware hack dips into Dairy Queen customer data |url=https://fortune.com/2014/10/10/malware-hack-dips-into-dairy-queen-customer-data/ |url-status=live |archive-url=https://web.archive.org/web/20190717043131/https://fortune.com/2014/10/10/malware-hack-dips-into-dairy-queen-customer-data/ |archive-date=17 July 2019 |access-date=24 March 2026 |website=Fortune}}</ref><ref>{{Cite web |date=4 September 2014 |title=Dairy Queen: Latest Hack Attack Victim; Strikes Back After Data Breach |url=https://www.jobsnhire.com/articles/11107/20140904/dairy-queen-latest-hack-attack-victim-strikes-back-data-breach.htm |url-status=live |access-date=24 March 2026 |website=Jobs & Hire}}</ref> The company learned about the vulnerability in August after receiving messages from authorities hinting at a possible malware attack, resulting in a investigation with collaboration from other franchise companies and law enforcement.<ref>{{Cite web |date=29 May 2014 |title=Dairy Queen says data breached at stores |url=https://eu.usatoday.com/story/money/business/2014/10/09/dairy-queen-says-data-breached-at-stores/16993077/ |url-status=live |access-date=24 March 2026 |website=USA TODAY}}</ref> Dairy Queen released a statement on October 9 that revealed 395 locations were affected, leaking customers names, credit/debit card number, and expiration dates.<ref>{{Cite web |date=10 October 2014 |title=Dairy Queen confirms hack of customer card data at 395 stores |url=https://www.csmonitor.com/Business/2014/1010/Dairy-Queen-confirms-hack-of-customer-card-data-at-395-stores |url-status=live |access-date=24 March 2026 |website=The Christian Science Monitor}}</ref><ref>{{Cite web |last=Kovacs |first=Eduard |date=10 October 2014 |title=Dairy Queen Says PoS Systems Were Hit by Malware |url=https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ |url-status=live |access-date=20 March 2026 |website=SecurityWeek}}</ref><ref>{{Cite web |last=Levy |first=Gabrielle |date=29 August 2014 |title=Dairy Queen hit by Backoff malware breach |url=https://www.upi.com/Top_News/US/2014/08/29/Dairy-Queen-hit-by-Backoff-malware-breach/7111409322891/ |url-status=live |access-date=24 March 2026 |website=UPI}}</ref> The exact number of customers affected is unknown, however a spokesman for Dairy Queen said the "number of unique cards affected were less than 600,000".<ref>{{Cite web |last=Roman |first=Jeffrey |date=9 October 2014 |title=Dairy Queen Confirms Card Breach |url=https://www.bankinfosecurity.com/dairy-queen-confirms-data-breach-a-7422 |url-status=live |access-date=23 March 2026 |website=Bank Info Security}}</ref> Around the same time frame as the announcement, the company began notifying affected customers and offering 1 year credit monitoring services.<ref name=":1" /><ref>{{Cite web |date=10 October 2014 |title=Dairy Queen Confirms Breach at 395 Stores |url=https://krebsonsecurity.com/2014/10/dairy-queen-confirms-breach-at-395-stores/ |url-status=live |archive-url=https://web.archive.org/web/20141022123238/https://krebsonsecurity.com/2014/10/dairy-queen-confirms-breach-at-395-stores/ |archive-date=22 October 2014 |access-date=24 March 2026 |website=Krebsonsecurity}}</ref> <blockquote>''"International Dairy Queen, Inc. today confirmed that the systems of some DQ® locations and one Orange Julius® location in the U.S. had been infected with the widely-reported Backoff malware that is targeting retailers across the country.  The company previously indicated that it was investigating a possible malware intrusion that may have affected some payment cards used at certain DQ locations in the U.S.  Upon learning of the issue, the company conducted an extensive investigation and retained external forensic experts to help determine the facts.  Because nearly all DQ and Orange Julius locations are independently owned and operated, the company worked closely with affected franchise owners, as well as law enforcement authorities and the payment card brands, to assess the nature and scope of the issue.  The investigation revealed that a third-party vendor’s compromised account credentials were used to access systems at some locations."''
-https://www.prweek.com/article/1316790/dairy-queen-transparent-not-social-data-breach 3/23
-https://www.bankinfosecurity.com/dairy-queen-confirms-data-breach-a-7422 3/23
+"''We are committed to working with and supporting our  affected DQ and Orange Julius franchise owners to address this incident. Our customers continue to be our top priority."'' <ref>{{Cite web |last=Stein |first=Lindsay |date=10 October 2014 |title=Dairy Queen transparent, but not social, about data breach |url=https://www.prweek.com/article/1316790/dairy-queen-transparent-not-social-data-breach |url-status=live |access-date=23 March 2026 |website=PRweek}}</ref><ref>{{Cite web |last=MINN |first=EDINA |date=9 October 2014 |title=INTERNATIONAL DAIRY QUEEN CONFIRMS MALWARE INTRUSION AT SOME U.S. LOCATIONS |url=https://www.dq.com/datasecurityincident/press-release/ |url-status=dead |archive-url=https://web.archive.org/web/20141017044143/https://www.dq.com/datasecurityincident/press-release/ |archive-date=17 October 2014 |access-date=24 March 2026 |website=Dairy Queen}}</ref></blockquote>
 === Coupons Not Being Redeemable (2018) ===
-[[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>
+[[File:Dairy Queen 2018 Mobile App Advertisement Post.png|alt=Obtained from the official Dairy Queen Account, containing on of the announcements across (speculated) numerous post about the advertisement. |thumb|2018 Mobile App Advertisement Tweet]][[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>
 ===Cybersecurity Incident (2025)===
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-==References<!-- for "Dairy Queen Grill & Chill - FREE Blizzard promotion ends" citation, can someone please correct this link, I cant access it -->==
+==References<!-- for "Dairy Queen Grill & Chill - FREE Blizzard promotion ends" citation, can someone please correct or check this link, I cant access it -->==
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