Peloton: Difference between revisions

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'''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services.

==Consumer impact summary==

Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.

~~==Incidents==~~

*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.

*2021 [[Peloton Removes Just Run Feature]]: Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers.

~~==Broader implications==~~

Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:

*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.

*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.

*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.

==Incidents==

*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.

*2021 [[Peloton Removes Just Run Feature]]: Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers.

==See Also==

@@ Line 10: / Line 10: @@
 '''[[wikipedia:Peloton_Interactive|Peloton Interactive, Inc.]]''' is a wellness technology company specializing in connected exercise equipment and subscription-based fitness content. Headquartered in New York City, the company operates in the fitness and wellness industry and is best known for its internet-connected stationary bikes, treadmills, and fitness app. As of 2025, Peloton has a significant presence in North America and Europe, with a business model heavily reliant on subscription services.
+==Consumer impact summary==
 Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.
-==Incidents==
-*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
-*2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers.
-==Broader implications==
 Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
 *'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
 *'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
 *'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.
+==Incidents==
+*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
+*2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers.
 ==See Also==