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There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web |last=Claburn |first=Thomas |date=2025-08-15 |title=No more Blocktoberfest? German court throws book at ad blockers |url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-date=13 Jan 2026|website=The Register}}</ref>
There are efforts to use copyright law (e.g., DMCA/Spotify/Revanced, and German court case) to force consumers to play ads or run other programs on devices.<ref>{{Cite web |last=Claburn |first=Thomas |date=2025-08-15 |title=No more Blocktoberfest? German court throws book at ad blockers |url=https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-url=http://web.archive.org/web/20260113010801/https://www.theregister.com/2025/08/15/german_court_ruling_ad_blocking/ |archive-date=13 Jan 2026|website=The Register}}</ref>


Lea Verou claims that ad-blocking is theft,<ref>https://xcancel.com/LeaVerou/status/430039668134920192</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.
Lea Verou claims that ad-blocking is theft,<ref>{{Cite web |title= |url=https://xcancel.com/LeaVerou/status/430039668134920192 |url-status=live |website=[[XCancel]]}}</ref><ref>https://xcancel.com/LeaVerou/status/518154828166725632</ref> and Linus Sebastian claims it's [[wikipedia:Online_piracy|piracy]]{{Citation needed}}. Christian Heilmann<ref>https://christianheilmann.com/2014/02/02/why-just-use-adblock-should-never-be-a-professional-answer/</ref> and Doc Searls<ref>https://doc.searls.com/2015/08/12/separating-advertisings-wheat-and-chaff/</ref><ref>https://medium.com/@dsearls/separating-advertisings-wheat-and-chaff-47858adfcb20</ref> say that [https://adblockplus.org/acceptable-ads acceptable] and non-tracking (de-personalized) ads should be incentivized in order to reduce intrusive ads.


==Technologies==
==Technologies==