Avid Technology: Difference between revisions

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===Avid Partners with Google Cloud to bring Agentic AI to Media Production (April 2026)===

Avid Technology has announced a partnership with Google Cloud in a multi-year contract to bring Google Gemini and Vertex models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>

Avid Technology has announced a partnership with Google Cloud in a multi-year contract to bring Google [[wikipedia:Google_Gemini|Gemini]] and [[wikipedia:Vertex_AI|Vertex]] models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>

This poses the danger that raw audio and video material of actors and documentary interview subjects, including moments before and after a take, off-the-record statements, and raw non-anonymized recordings of interviewees who speak on the conditon of anonymity for safety reasons, such as whistleblowers, are automatically sent to Google servers without their consent.

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 ===Avid Partners with Google Cloud to bring Agentic AI to Media Production (April 2026)===
-Avid Technology has announced a partnership with Google Cloud in a multi-year contract to bring Google Gemini and Vertex models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>
+Avid Technology has announced a partnership with Google Cloud in a multi-year contract to bring Google [[wikipedia:Google_Gemini|Gemini]] and [[wikipedia:Vertex_AI|Vertex]] models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>
 This poses the danger that raw audio and video material of actors and documentary interview subjects, including moments before and after a take, off-the-record statements, and raw non-anonymized recordings of interviewees who speak on the conditon of anonymity for safety reasons, such as whistleblowers, are automatically sent to Google servers without their consent.