Avid Technology: Difference between revisions

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Avid Technology has announced a partnership with [[wikipedia:Google_Cloud_Platform|Google Cloud]] in a multi-year contract to bring Google [[wikipedia:Google_Gemini|Gemini]] and [[wikipedia:Vertex_AI|Vertex]] models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>

This poses the danger that raw audio and video material ~~of actors~~ and ~~documentary interview subjects, including moments before~~ and ~~after~~ a ~~take, off~~-~~the~~-~~record statements,~~ and ~~raw non~~-~~anonymized recordings of interviewees who speak on the conditon of anonymity for safety reasons, such as whistleblowers, are automatically sent to Google servers without their consent.~~

This poses the danger that raw audio and video material may be subject to privacy issues associated with Google Cloud and Gemini/Vertex; critical for sensitive media under security by the dub stage and evolving cloud workflows.<ref>{{Cite web |last=Tehrani |first=Cyrus |date=3 Feb 2026 |title=Google Gemini security risks and privacy concerns explained |url=https://concentric.ai/google-gemini-security-risks/ |url-status=live |access-date=23 Apr 2026 |website=Cocentric AI}}</ref><ref>{{Cite web |first= |date=21 Apr 2026 |title=Building a future-ready security strategy: Lessons from leading studios |url=https://blogs.autodesk.com/media-and-entertainment/2026/04/21/building-a-future-ready-security-strategy-lessons-from-leading-studios/ |url-status=live |access-date=23 Apr 2026 |website=Autodesk}}</ref>

With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.

With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.<ref>{{Cite web |date=19 Apr 2026 |title=Avid makes a deal with Google for a new AI tool |url=https://duc.avid.com/showthread.php?t=433718 |url-status=live |access-date=23 Apr 2026 |website=Avid Pro Audio Community (DUC)}}</ref>

==Policies==

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 Avid Technology has announced a partnership with [[wikipedia:Google_Cloud_Platform|Google Cloud]] in a multi-year contract to bring Google [[wikipedia:Google_Gemini|Gemini]] and [[wikipedia:Vertex_AI|Vertex]] models into an integrated workflow with Media Composer and Avid Content Core, a [[Software as a service|SaaS]] cloud service for media asset management.<ref>{{Cite web |date=16 Apr 2026 |title=Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production |url=https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production |url-status=live |access-date=19 Apr 2026 |website=Avid.com}}</ref>
-This poses the danger that raw audio and video material of actors and documentary interview subjects, including moments before and after a take, off-the-record statements, and raw non-anonymized recordings of interviewees who speak on the conditon of anonymity for safety reasons, such as whistleblowers, are automatically sent to Google servers without their consent.
+This poses the danger that raw audio and video material may be subject to privacy issues associated with Google Cloud and Gemini/Vertex; critical for sensitive media under security by the dub stage and evolving cloud workflows.<ref>{{Cite web |last=Tehrani |first=Cyrus |date=3 Feb 2026 |title=Google Gemini security risks and privacy concerns explained |url=https://concentric.ai/google-gemini-security-risks/ |url-status=live |access-date=23 Apr 2026 |website=Cocentric AI}}</ref><ref>{{Cite web |first= |date=21 Apr 2026 |title=Building a future-ready security strategy: Lessons from leading studios |url=https://blogs.autodesk.com/media-and-entertainment/2026/04/21/building-a-future-ready-security-strategy-lessons-from-leading-studios/ |url-status=live |access-date=23 Apr 2026 |website=Autodesk}}</ref>
-With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.
+With direct integration into Media Composer, concerns that Gemini may be able to automate editing tasks previously done by manual review questions whether this partnership may replace video editors operating at any level of production. Additionally, generative tools included in the integration may bring the criticism and risks associated with generative tools in mass media production.<ref>{{Cite web |date=19 Apr 2026 |title=Avid makes a deal with Google for a new AI tool |url=https://duc.avid.com/showthread.php?t=433718 |url-status=live |access-date=23 Apr 2026 |website=Avid Pro Audio Community (DUC)}}</ref>
 ==Policies==